Ty Frankel

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

Hi, I'm Ty. 

I started making serious money with social media in 2020. 

By 2026 I mastered LinkedIn client acquisition and made over $3.9M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and offer.

You will sign 2-5+ high-ticket clients a month in LinkedIn Client Lab.

I launched the Lab in February '25 and 100s of B2B founders' lives have changed. Some examples:

1) Marcos Ruiz's personal branding agency went from $50K/mo to $80K+/mo in 30 days

2) Brandon's law agency closed $180K+ in new business in Q4 '25

3) Terrence booked 159 calls in 148 days and closed $100K+ in cash for his coaching program

4) Noah booked 32 calls in 40 days for his agency

5) Jenny took her agency from $0 to $10K+/month in 52 days while working a 9-5

What members say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in the Lab. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "We've been killing. $100K+ cash collected in 148 days is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Wanna sign 2-5+ clients/month on LinkedIn?

Get in the Lab:

https://linkedinclientlab.com

Founder

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

I’m blessed to have 1000s of warm and loving email list subs.

Then there's Jen.

lol.

B2B FOUNDERS: Sign 2-5+ clients/mo on LinkedIn | I make $50K+/mo from LinkedIn DMs | $4M+ organic sales | Join 100+ in the Lab 👇🏼

I pay my spiritual coach $4,200+ a month.

Best investment ever.

Rather do that a million times over.

Than pop bottles at the club.

(That can be fun too, I get it)

But truly investing in yourself.

Has NO substitute.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

I don’t care about making $10M a year and owning 10 supercars.

I wanna have 5-6 kids.

Be the best father I could ever be.

Live comfortably.

Travel the world, eat organic and not worry about $$$$.

Be happy and abundant everyday.

I make $50K+/month at 28 years old but have NEVER been driven by money.

Real purpose motivates me.

Money is just a means to an end.

I made more money than my dad by 21.

Even though he went to college at 13, Harvard at 16 and got his PhD from MIT.

I skipped college.

My dad is ABSOLUTELY BRILLIANT.

One of the smartest (and best) people I know.

He chose the path to trade time for $$ his whole life.

Which is fine, I’m not knocking it.

But I DID learn from it.

From a young age I knew I was destined for something different.

That’s why I started producing music at 14.

Made songs for G-Herbo and Paul Wall, among others as a teen.

Then I built Shut Down Music to $2M+ in sales, 7 in-house employees, 70+ artists and 5-time award-winners in my early 20s.

Now I make $50K+/month helping people sign clients on LinkedIn via my paid community LinkedIn Client Lab and LinkedIn League coaching program.

While working 10-20 hours a week max.

My dad’s worked HARD his whole life.

(40+ hrs/week)

He focused on becoming the best economics professor he could.

I totally respect that.

I focused on leverage & systems.

You do NOT need a degree to achieve freedom and happiness.

I'm really grateful for my dad's path.

It taught me a million beautiful things and to build mine differently.

This is the weirdest thing I’ve ever seen in on LinkedIn.

Client of mine just got this reply in the DMs.

Who said LinkedIn was boring 😂

-Ty

PS get my free guide on signing 2-5+ clients/month with LinkedIn DMs:

https://lnkd.in/ebHyk6Yj

What’s the worst DM outreach message you ever got?

This is top 10 for me lol.

From a LEAD GEN guy nonetheless.

Like DUDE… 😂 😂

Making $50K+/month doesn’t make me happy.

Being in great shape doesn’t.

Living in Miami in world-class apartments doesn’t.

Don’t get me wrong.

I’m SO grateful for it all.

But what brings me true happiness is serving others.

Like when my client Aidan went from $0 to $26K+/month.

My heart was BEAMING for hours.

Or Marcos went from $50K to $100K+/month.

I was on cloud 9 rest of the day.

Or Terrence went from never signing a client from LinkedIn to making $150K+ from it.

Made my day.

THIS is why I do what I do.

Money is just a number on a screen after a certain point.

CHANGED LIVES is what your soul truly yearns for.

Learned this the last few years (I’m 28).

Glad I learned it earlier rather than later.

I used to want to have $50M in the bank.

Then I hit $50K/month and realized something.

Money is just a number.

All it actually does is buy your freedom.

What matters is how you FEEL when you WAKE UP.

I have friends who are depressed millionaires.

I have other friends paycheck-to-paycheck who are truly happy and at peace.

One is a rich slave.

The other doesn’t have $$ but they have peace.

So I found a middle ground.

I make $50K/month but only work 10-20 hrs a week.

I have time for meditation, journaling, lifting, deep convos & building something I ACTUALLY care about more than just numbers on a screen.

Freedom >>>> what your bank account says.

Make $$, sure.

But just don’t sacrifice your soul to do it.

Make $$ to AMPLIFY your soul.

B2B FOUNDERS: Sign 2-5+ clients/mo on LinkedIn | I make $50K+/mo from LinkedIn DMs | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

A prospect just went absolutely buckwild on me in the DMs.

Dude sent me 77 messages in a row at one point.

Entertaining YES.

But this guy would be the MOTHER OF ALL NIGHTMARE CLIENTS.

Check screenshots.

I’ve done $3.9M in organic sales, been DMing for 14+ years and never seen anything like this.

Ever had something like this happen? Hahhaaha like wow.

If you want to make $50K+/mo online you need to be cool with getting hate.

Some will love you.

Others try to bring you down.

I got these 2 comments on the same post back-to-back.

Hahahaha.

Comes with the territory.

When you pitch each other in the DMs at the same time 😂

No alternative text description for this image

Here’s how I made $160,117.92 in the last 90 days with ZERO employees:

1 - Built multiple income streams.

I have 3 things paying me $10K+/month.

Music royalties (completely passive).

My $297/month community.

And my coaching program ($10K per client).

Nice waking up each month knowing I’m making at LEAST $25K+ without lifting a finger.

2 - Sacrificed short-term.

I’ve been an entrepreneur since 14.

I’ll be 29 this Sept.

^^Damn I’m getting old.

In my early 20s I knew the music moves I made would pay me forever.

I could’ve taken quick cash and RAN.

Instead I signed deals with major labels like Universal Music, Red Bull, Warner Bros & Sony which’ll STILL pay me $10K+/month deep into my 30s and 40s.

3 - Kept it lean.

I only focus on what’s making $$.

I don’t try to do it all at once.

No small team.

I don’t own a penthouse office.

My only overhead is payment processing & software (approx $1K/mo).

That’s why I can work 10-20 hrs/week with 0 employees and do as well as I do.

4 - Only have low-friction/high-margin offers.

I don’t sell $50 PDFs.

I sell high-ticket.

My community is $297/mo.

My coaching program is $10K.

I can charge that much because I make people 10X-100X+ ROI and my results speak for themselves.

5 - Used LinkedIn as my #1 client source

My coaching program + community are FILLED with people who found me on here.

Brand + DMs are a CHEAT CODE.

I wrote this post while sipping on a pineapple/ginger/turmeric smoothie on a beach in Sri Lanka.

Life is good.

Excited to see where the next 12-24 months go.

-Ty

PS want to build a $25K-50K+/month biz just on LinkedIn?

Get my full system here:

https://lnkd.in/etZJ3DbY

Your Lambo and Rolex are worthless because “status” is NOT real.

It’s a figment of your imagination.

I have tons of millionaire friends in Miami.

I ALSO have a bunch of backpacker friends I met in Sri Lanka and Thailand.

I can be on a mega yacht with millionaires and love it.

Or in nature with backpackers and love it too.

I don’t think I’m better than you.

I don’t think you’re better than me.

We’re all the same.

Status is a mind-made illusion.

Ignore it.

Lean deeper and deeper into your true authentic self.

Getting clients on LinkedIn is LITERALLY FREE.

Have you ever thought about that?

Sit with it for a sec.

Everything else is expensive.

Ads cost thousands of $$ a month

Cold email is super complex & at LEAST $500/month

SEO is $3K+/month for any kind of result.

LinkedIn is literally FREE.

We are blessed to be living in a golden age right now.

Take advantage if you have any kind of intelligence.

If you’re under 35.

And want to make $$ FAST.

You can do it in 3 months starting from 0.

Learn a marketing skill.

(Email, personal branding etc)

Pick a niche.

Send 20 DMs a day on LinkedIn.

Book 1-2 calls a day.

3 months later watch what happens.

(HINT: you’ll make $20K+/month)

Genuinely untapped opportunity for those that do this.

-Ty

PS get my free system showing you how to make $30K on LinkedIn in 30 days:

https://30k.tyfrankel.com

Just got this really bad LinkedIn DM from Nikolas where he's obviously lying.

He didn’t “find my company on here”.

I was thrown in a DM automation sequence with 1,000 other leads.

Why start a potential biz relationship off on a lie?

Just 1 of MANY reasons automated LinkedIn DMs don't work.

Join the Lab to ACTUALLY sign clients on here at the highest level:

https://lnkd.in/gar5Jr-V

The OBVIOUS pattern of people who sign 3+ clients/month CONSISTENTLY…

They master the 3 categories of INTANGIBLES:

ENERGETIC INTANGIBLES

1 - Charisma and swag

2 - Reading and mirroring a prospect’s energy

3 - Non-reactivity

4 - DMing from positive emotional states

MINDSET INTANGIBLES

1 - Detachment from sale and money

2 - Reframing rejection as a “misalignment” and taking the trigger out of it

3 - Being conscious and aware of their emotions

4 - Not pedestalizing prospects… mastering non-supplicating language

COMMUNICATION INTANGIBLES

1 - Playing devil’s advocate, qualifying well, towing the line between arrogant and confident to perfection

2 - Setting firm boundaries with love, strength and courage for truth

3 - Putting prospect’s well-being first (adding value, foreshadowing value, not going straight to sale)

4 - Asking hard questions without fear

Master these.

Layer the tangible skillset on top.

THAT is how you sign 3+ clients/month consistently.

MASTER both the intangibles and tangibles by joining 100+ in the Lab:

https://lnkd.in/gar5Jr-V

InMails are the ABSOLUTE WORST way to book sales calls and here's why.

It's because humans communicate in 3 ways:

1 - "Me, me, me" mentality

Get ghosted & laughed at

2 - Horse-trading ("You do X, I'll do Y")

Doesn't build trust

3 - Your needs are my needs

Gets a 35%+ reply rate & books 10+ sales calls a week.

Broke this down for a LinkedIn Client Lab member recently.

Want my full DM frameworks (booking 100s of sales calls/month)?

Then do this:

1 - Connect with me if you haven't yet

2 - Comment "DM"

I'll send you it.

My average day in Southern Sri Lanka making $50K+/month (read caption):

8 AM: wake up, go to world-class beautiful beach without my phone to meditate, ground, let go of thoughts, somatic walking

10 AM: cold plunge/sauna

11 AM: work out at gym

12:30 PM: eat lunch

2 PM: massage

3 PM: work for 3-4 hours + maybe beach again

7 PM: dinner

10 PM: sleep

I am living the dream.

What can I ask for more than this?

What a life hahahaha.

Signing clients in the DMs is so simple if you understand THESE 2 THINGS.

(Coming from someone making $50K+/month with LinkedIn DMs)

Watch 👇🏼

Social Profit Media

In the past 3 years, we generated over $60M in clients sales and become the leading Instagram Marketing Agency in the Online Education / Info-product industry.

We partner with coaches, consultants, and info-product companies & help them scale past $1M/mo by building & monetizing their personal brand. Find out how: bit.ly/FEGrowthPartnerGrowthPlan

CASE STUDIES
➤ Jeremy Miner: 0 - 555k followers in 2 years (generating $500k+ at a 50x ROAS)
➤ KT Hustles: 50 - 200k followers in 6 months (generating $300k+/mo at a 45x ROAS)
➤ ATM Togerher: 0 - 333k followers in 13 minths (generating $1M/mo at a 70x ROAS)

HOW?
➤ Firstly, we increase revenue by turning your story, beliefs, values & domain expertise into content that resonates and emotionally appeals to your target audience, helping you attract, nurture and convert people from total stranger to paying customer. 
➤ Secondly, we leverage our exclusive network of 40M+ followers to give you exposure to the right people and help you rapidly grow your audience on Instagram. 
➤ Thirdly, we use our proven content & marketing playbook to nurture & convert those new followers into interested & warm leads.
➤ Lastly, we help you optimize your DM Setting & pre-call sales process to maximize the ROI from our marketing!

We help founders scale their info-business by growing their influence & reach through their personal brand on Instagram. In the past 3 years we've generated north of $60M in client sales at an average ROAS (Return on Ad Spend) of 34x.

IF WE WORK TOGETHER, YOU'LL GAIN:
➤ The capability to rapidly scale with systems.
➤ An increase in sales and revenue in 2-3 months. 
➤ A battle-tested scaling plan that accumulates more sales at an extremely profitable rate. 
➤ The ability to stop wasting money on marketing channels & "content initiatives" that don't work.

Founder & CEO

Santa Clara University

I work as a Graduate Assistant where I help and actively organize, structure, and lead practices & fitness sessions. Additionally, I am responsible to look after the student athletes & coach them during competition, as well as during Practices.

Graduate Assistant Santa Clara Men's Tennis

Aare Riverview

If you are looking for high-quality meeting rooms, which not only offer a productive work place, but also provides a calm and relaxing environment, allowing you to escape the stressful everyday life. With our unique location, situated right next to the old "Aare" river, creates a perfect environment for a single business owner, a company executive board, a customer or client meeting, or any form of team-brainstorming or team-retreat.

Consultant

LevelUpSocial Consulting

LevelUp Social Consulting is a Marketing Agency built to help small business owner use Social Media Platforms & Marketing Opportunities to grow an Audience, establish their Brand online, and generate new leads, sales, customers to either automate or take their business to the next level.

found

Fresno State Athletics

- Team Captain for 2 years leading our team during my junior & senior year.
- Helped the team win it's first Mountain West Championship in Program History
- Learned valuable lessons around Team-Culture and Communication

Student Athlete

In a nutshell, I help businesses create new and recurring sales using Social Media Marketing & Lead Generation.
If you are tired of not seeing any results from current social media efforts, or you simply want to boost your sales, then you’re definitely on the right platform. The question is, how can you stand out to prospects on social media? And more importantly, how can you not only use Instagram, Facebook etc. to increase your brand awareness, but also drive more sales, consistently generate leads & create a lasting relationship with your followers & customers.
  
If you’re a business owner, I doubt you have time to sit and sift through the process of learning social media marketing and test strategies, placing ads and studying ad-analytics, just to occasionally drive a few sales. 

The great news is, my team & I will not only handle the frontend where we put your brand in front of thousands of people, we also turn them into highly qualified leads & ascend them down the sales funnel. By working with LevelUpSocial you can expect to consistently get new customers through the door and turn your existing customers into repetitive clients.

We specialise in:

✓ Chatbot Development & Marketing
✓ Facebook Ads & E-Mail Marketing
✓ Instagram Lead Generation
✓ Social Media Marketing 

So If you want us to either handle your entire social media for you we can do that, and if you want us to teach you and your team how use messenger chatbots to skyrocket your sales through social media we can also do that. 

Jeremy Moser

Two years ago, everyone was chasing 19-year-olds trying to be dropouts.

Now? The coaches making real money are targeting corporate W2 employees in their 30s looking to supplement income.

Here's what changed:

The 19-year-old needs financing for everything. 

More debt = more chargebacks, more refunds, more FTC liability.

The corporate employee making $250k/year with $100k+ in savings? 

They pay cash and actually execute.

Better unit economics. 
Better close rates. 
Better retention.

Same content effort. Completely different bank account.

If your offer is $10k+ and you're still targeting broke dreamers, you're making this harder than it needs to be.

Sell to people with money. It's not complicated.

Co-Founder Social Profit Media - $100M+ in sales via Instagram Content

If I had to create 365 days of high-converting content without repeating myself, here's exactly what I'd do:

• Stop scrolling for "viral ideas"
• Quit asking ChatGPT for topics
• Stop posting random observations
• Skip the "content calendar templates"
• Sync weekly with your sales team
• Ask what objections keep coming up
• Document what questions kill deals
• Track which concerns prospects have
• Note what makes leads hesitate
• Get call feedback after every batch
• Figure out what's holding leads back
• Identify if it's nurture, budget, or technical
• Turn every objection into a content piece
• Address concerns before they manifest
• Record testimonials within 7 days of wins
• Do full case studies within 30 days
• Ask what they did before
• Ask what changed after
• Get specific results with numbers and timeline
• Create content that pre-handles objections
• Make posts addressing real confusion
• Use case studies as social proof
• Target different demographics in examples
• Let cross-platform performance guide you
• See what's working on Instagram and X
• Use validated angles for bigger content
• Test angles before going all-in
• Double down on what drives qualified DMs

Most coaches think they need more leads.

More shoutout placements. More content. More ad spend.

To be quite frank with you... most of them don't have a traffic problem. They have a conversion problem.

Our best clients hit $1M months with 600-750 calls. 

We've had offers where cash per call was close to $2,000. 

That's $1M from 500 calls.

If you're booking 2,000+ calls to hit $1M per month, your sales process is leaking everywhere. 

More traffic doesn't fix that. It just makes the leak worse, faster.

Plug the leaks first:

• Pre-call assets that push show rates above 70%
• Setters who qualify leads instead of just booking them
• Closers running a process, not winging it
• Post-call follow-up for deals that didn't close same day

Then scale the traffic.

After helping 30+ coaching and consulting businesses scale past $100k/month, I've noticed the same bottleneck kills growth every time...

It's not traffic. 
It's not the offer. 
It's not even the sales team.

It's that founders try to solve strategy problems with volume.

Here's what I mean:

Their show-up rate is 40% because nobody trusts them yet. 

Instead of building trust assets, they just try to book more calls.

Their content attracts spectators, not buyers. 

Instead of changing their format, they post 5x/day hoping something sticks.

Their DM setters can't separate serious buyers from browsers. 

Instead of training them properly, they just hire more setters.

Their sales team needs 2,000 calls to hit $1M. Instead of fixing conversion, they spend more on ads.

The pattern is always the same: Add more inputs instead of fixing the system.

But here's what actually works.

Master organic first. Get to $50k-$100k/month with solid content, a tight DM process, and sales assets that pre-handle objections.

Once that's dialed, then you pour fuel on the fire with paid amplification.

Strong foundation + paid distribution = exponential growth.

Paid ads without organic is like building a house on sand.

If you're stuck at $100k trying to scale, stop adding more. 

Start fixing what's already there.

If your close rate is low, I'd bet your leads are showing up cold…

They don't know your story. 
They haven't seen proof it works. 
They've got a dozen unprocessed objections. 

And you're asking your closer to fix all of that in 45 minutes.

That's not a sales problem. That's a nurture problem.

Sales assets are what people consume between booking and the call. 

Done right, they walk in pre-sold and already answered half their own objections.

The 5 we use most:

1. Personal story video - builds connection and trust before they've said hello
2. Free course - breaks down the vehicle in depth so they understand the opportunity without giving away the how
3. Webinar replay - 60-90 minute training that hits all the right psychological triggers
4. Client case study - shows the full transformation so they can see themselves in it
5. PDF guide - easy to consume, covers your story, the vehicle, what didn't work, and proof

Stack them. 

Start with one or two, get them right, layer the rest on top.

One cheat code on top: once someone books, pull all your student wins, testimonials, and FAQ videos into a single Q&A pre-call page. 

They can answer their own objections before you ever pick up the phone.

Show rate goes up. Intent goes up. Your closer stops explaining the opportunity and starts building strategy.

Same leads. Way better outcomes.

Most coaching businesses run one offer. One price point. One type of buyer.

Here's the thing... 

Not everyone in your audience is the same person. 

You have broke skeptics, normal buyers, and corporate people making $250k a year with $100k in savings. 

Sending all three through the same funnel is like telling them all to climb the exact same tree.

What we call the "Cash Maximizer" is three offers, three buyers:

1. Low ticket ($1-2k) - for leads that DQ themselves in the setting process
2. Core high ticket ($6-15k) - your main offer
3. Ultra high ticket ($25-150k) - for high net worth individuals who want done-for-you

The one coaches skip is the low ticket. 

They DQ leads, throw them into a lead magnet, and hope for the best.

We actually make a lot of money from those leads.

A lot of people in the setting process lie. 

They say they're broke, then randomly have $20-40k on a call. 

So you send them to a low ticket offer first. 

They buy, get an implementation call, and you upsell from there.

Out of 5,000 leads per month, roughly 1,000 are "disqualified." 

At 2-3% conversion on a $2k offer, that's $40-60k most coaches are just leaving on the table every single month.

Same traffic. Way more revenue.

Content might not get you sales today…

But here's the math that changed how I think about long-term business building:

Month 1: 10 customers = 10 case studies = 40 pieces of content 

Month 2: 20 customers = 20 case studies = 80 pieces of content 

Month 3: 40 customers = 40 case studies = 160 pieces of content

You literally never run out of content when you treat customers as your content engine.

Every win becomes a testimonial. Every testimonial becomes proof. Every piece of proof attracts better leads.

I've seen this compound in ways that shocked me.

One client went from generic "here's my process" content to sharing specific case studies of 32-year-olds going from $0 to $40k/month.

Other 32-year-olds saw themselves in those stories and thought "if they can, I can too."

Lead quality went up. Close rates went up. Price resistance went down.

All because the content showed what was actually possible for someone exactly like them.

The problem is most people give up on content after 60 days because they don't see immediate ROI.

They don't realize they're building a compounding asset.

More customers = more proof. 
More proof = better content. 
Better content = higher quality leads. 
Higher quality leads = easier sales.

This is why brands doing $1M+ months have hundreds of testimonials and case studies.

It's not bragging. It's proof that de-risks the buying decision for everyone else.

If you're building a service business and ignoring content because "it doesn't drive immediate revenue," you're right.

But you're also missing the entire point.

The way we've been running Instagram shoutouts for 5 years is shifting.

The old way was straightforward:

Find a theme page. Pay for a slot. They repost. Traffic flows in.

That still works. 

But there's early signs of fatigue and the game is evolving.

What we're moving toward is a hybrid model. 

Instead of buying a separate ad slot, you invite the theme page as a collaborator on your actual organic content piece.

Old way: They repost. Their audience has no idea who you are. 

New way: Their audience lands directly on your organic content. You're borrowing their trust and pointing it at something you actually own.

When someone sees "this page I already follow collaborated on this," the barrier drops instantly.

My business partner runs this side of the business - he's probably the best in the world at it. 

And even he'll tell you it requires volume and a proper team. 

Not a Saturday morning play.

But the brands that figure out the hybrid model first are going to have a serious advantage.

Here's a setting tactic most people aren't using.

When a lead says they're not familiar with your offer, don't try to qualify them over text. 

Send them a VSL first.

Here's why it works:

A VSL is structured so serious buyers watch 80%+ and book a call. 

Time-wasters drop off early. 

The video is too "competent" for someone who's just casually scrolling.

You're letting the content do the qualification.

Old way: Setter spends 30 minutes in a DM thread. Leads go cold between responses. Unqualified people book calls for free advice.

With the VSL filter: Setter sends one link. Serious buyers book. Unqualified people bounce. Setter moves on.

It speeds everything up too. No waiting for back-and-forth. Interested people book directly after the video.

If your setter team is complaining about lead quality, this is usually the first thing I'd fix. 

The leads aren't the problem. 

You're just not filtering them before the call.

taplio

The Battle

Ty Frankel

Jeremy Moser

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taplio

The Battle

Ty Frankel

Jeremy Moser

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Frankel's LinkedIn Performance

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