Flipside Lending

As the Chief Revenue Officer for Flipside Loans I am responsible for the company's overall revenue strategy while leading Sales, Marketing, Partnerships, Operations and RevOps, to scale originations across fix-and-flip, bridge, DSCR, and ground up construction. We're building and running a very experienced and high-performing team that is flipping the way people think about real estate lenders. We focus on what moves the needle, while turning customer feedback into simple, repeatable GTM playbooks that help our borrowers and broker partners win.

Chief Revenue Officer (CRO)

RevOps Co-op

Resources, content and community for those who❤️ revenue operations.

Member

Vantage Core Partners

At VCP, we drive revenue through sales and marketing optimization. We are a full service consultancy that offers everything from marketing strategy to creative, paid media, email / lifecycle marketing, sales and revenue operations. 

We work with small to mid-market companies that want to increase their sales and customer satisfaction by optimizing their sales & marketing efforts. As a team of Senior, hands-on consultants that are as good at executing as we are at strategy. We can be your team or integrate into your existing team.

Sr Partner, Sales & Revenue Operations

Fiat RevOps

Fiat RevOps builds end-to-end Revenue Operations. We work with new and established sales teams to identify and develop a more streamlined sales process that aligns with your customer's needs. We help our clients build a blueprint for scalability through infrastructure, process and leadership.

The two main ingredients in building a successful sales organization are a productive sales funnel and a happy healthy sales team. 

A productive sales funnel increases production per headcount while achieving revenue goals and minimizing overhead costs. 

A happy healthy sales team reduces attrition and is achieved and maintained through coaching, Rep development and a leadership framework.

www.fiatrevops.com

#revops #revenueoperations #fiatgrowth #sales #consulting

General Manager - Sales & Revenue Operations Vertical

Sundae

Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. 

As Vice President of Customer Solutions I built and oversaw all inside sales and success teams from both sides of Sundae's Marketplace. Partnered with Marketing and Field Sales to build a world class production line which resulted in Sundae being the category King for distressed homes. 

Key Accomplishments:
• Accelerated annual revenue over 180% in the first 12 months.
• Increased direct sales revenue 15% quarter-over-quarter within 18 months. 
• Improved top of funnel Lead conversion by 15% in first 12 months.
• Maintained world class SLA's across all teams for answer rates and response times.
• Scaled inside sales from 1 team of 6 Reps to 5 teams of 160+ Reps in 18 months.
• Maintained an avg ENPS of 83% with a 2% churn rate across all teams.

Vice President of Customer Solutions

Unison Home Ownership Investors

Managed all Sales Operations and led executive initiative on customer journey mapping for operations improvements and scaling for growth. Partnered with Legal and Compliance departments to build a casing process to resolve customer complaints and issues. Collaborated with Unison Board to relay annual and quarterly budgets, P&L statements, and revenue updates. Maintained strong organizational NPS during 18 months of rapid growth.

Key Accomplishments:
•	Accelerated annual revenue to over $65MM, which was 160% growth, by building a 53-member national sales team responsible for all direct sales revenue.
•	Increased direct sales revenue 15% quarter-over-quarter within 18 months. 
•	Built process improvements to adapt to scaling challenges and emerging company needs in collaborating with Product and Investment Management teams.
•	Improved lead conversion 6% over digital channels and 10% over direct mail channels within first year.

Director of Sales

ZapLabs

Oversaw eight national projects from conception to completion through all phases of the project life cycle that covered 28% of the national real estate market. Supervised Project and Operations teams, which consisted of 5 to 15 team members. Collaborated with C-level leadership to deliver projects within timeline, budget, and scope. Supported 190K+ Real Estate Agents and Brokers by implementing a strategic operating plan for 14-person Bi-Coastal Success Team.

Key Accomplishments:
•	Increased client satisfaction score from 65% to 82% with two years.
•	Built a 22-member Brand Operations, Customer Success, and MLS Operations team.

Director of Brand Operations & Customer Success

Ascendify

Composed Sales and Success strategies, which played a vital role in professional development, leading to both the Sales Representative and Success Representative team growing by 400%. Designed the Employee Culture Council, which was responsible for employee morale, professional development, and networking events.

Key Accomplishments:
•	Surpassed quarterly goals by developing sales strategies.
             o	   Q2 – Q4 Team Results: 
                         > 100% client retention
                         > 300+ tickets closed – 112% of goal       delivered
                         > 10 Enterprise clients signed – 120% of goal delivered ($2.1MM)
•	Instituted ticketing system and SLAs for Success team, resulting in 100% Success tickets completed over nine months.
•	Reduced costs through contractual negotiations and maintenance of professional partnerships for product add-ons.

Director of Sales & Customer Success

Demandforce

Supervised the #1 revenue team in the company with a percentage to goal 15 consecutive quarters. Collaborated with fellow Managers to build and launch a sales surge strategy for all first-year billable accounts, leading to over $1MM in retention revenue within four months. Created a 40-person Retention Sales team proficient in consumer behavior, industry landscape, and behavior business coaching skills.

Key Accomplishments:
•	Increased accumulative retention to 86% within one year by restructuring success strategies. 
•	Served as the co-chair of Demandforce Employee Engagement Council, which was responsible for employee morale, professional development, workplace events, and employee network building.
•	Surpassed quarterly goals by developing sales strategies.
       o	Q1 – Q3 Team Results (2015): 1,700+ resigned clients and 115% of goal delivered ($6.1MM)
       o	Q3 – Q4 Team Results (2014): 1,600+ resigned clients and 112% of goal delivered ($5.7MM)
•	Boosted TNPS scores to the highest performing in over three years by leading the Retention Sales team and Customer Success for Demandforce, which supported over 40,000 clients.

Senior Manager of Client Development

Oversaw client retention and client development, while mentoring staff on improving closing tactics. Composed reacquisition sales strategy and coached employees on implementation, leading to over 350 clients resigning within 2 years. Developed 18 Senior Sales Executives into a hybrid Success/Retention team, which expanded company client base 80% over 36 consecutive quarters.

Key Accomplishments:
•	Led the #1 team within the organization with a percentage to goal for 11 quarters in a row.
•	Maintained client retention rate above 83% for 11 straight quarters by coaching employees and reselling products to clientele.
•	Acquired over $1MM in annual revenue during each year of tenure.
•	Established a competitive training program for six separate standalone verticals, resulting in a 60% takeaway win rate.
•	Surpassed quarterly goals by developing sales strategies.
        o	Q1 – Q2 Team Results (2014): 1,200+ resigned clients and 108% of goal delivered ($3.6MM)
        o	Q2 – Q4 Team Results (2013): 1,500+ resigned clients and 111% of goal delivered ($4.5MM)

Manager of Client Development

•	Q4 team results-2011: 180+ clients retained, delivered 112% of goal ($550k)
•	Q1- Q4 team results-2012: 900+ clients retained, delivered 118% of goal ($2.5 mil)
•	Q1 team results-2013: 250+ clients retained, delivered 125% of goal ($750k)
•	#1 team in the company, percentage to goal 6 quarters in a row.
•	6 straight quarters of above 89% client retention rate through reselling. 
•	Achieved superior track record in client retention and client development.
•	Implemented new client development and retention strategies resulting in highest retention rate in the industry.
•	Demandforce purchased by Intuit.

Client Development

Barspace Inc.

•	Q1 thru Q4 – 2010: 45 deal quota, delivered 133% of quota (240+ deals)
•	Q1 thru Q3 – 2011: 45 deal quota, delivered 134% of quota (185+ deals)
•	Deal Size ranged from $1k to $32k.
•	Achieved superior track record in developing new business.
•	Implemented new sales and marketing strategies to establish added value to subscription packages resulting in a 15% increase in new business over a 12-month period.
•	Researched and analyzed market trends in specific consumer markets to determine viability of opening that market and to ensure fitness of products for growth.

Sales Manager

Sales Executive - Leadership Mentor - Pondering my next Adventure

People First Leadership is the way I believe you build a truly great and successful company for the future. My career is the proof of this. 

Over the last two plus decades, time and time again, I've built very high preforming teams and organizations from the ground up. I get the same results each time. Effective leaders and employees that deliver revenue goals and milestones surpassing all expectations. They are shown what a coaching culture and a "people first" leadership environment looks and feels like. This consistently leads to a unicorn metric of a 98% retention rate across all revenue teams. 

I can teach you how to gets these results and build a culture that not only attractants Top Talent, but retains it. My right-fit clients are looking to go from good to great, and from great to remarkable. 

When your business is at a moment of transformation - when change is needed to reach the next level - the VCP program helps you get there. 

DM me and lets chat.

Tutt Mrasek

Gusto

GM responsible for building Gusto's product lines & teams enabling SMBs to pay & manage their contractors (domestic + international) & international employees ($XXm ARR).

GM & Head of Product, Contractors + EOR

Gusto Global helps SMBs hire, pay, & manage their international contractors and employees all within Gusto's People Platform. Manage your entire team all in one place, regardless of their location in the world.

GM & Head of Product, Gusto Global 

Led the HR product line from inception through hyper growth stages. Responsible for setting product strategy, defining roadmap, and hiring & scaling teams. 

* Partner w/ Eng + Design leads on HR product org at Gusto ~55 person team consisting of 6 EPDD pods (eng-product-design-ds), directly managed 6PMs, and numerous cross functional partners
*Helped to build (0 to 1) and scale the HR product line from inception to hundreds of thousands of SMBs and grown revenue by 100x

At Gusto our mission is to create a world where work empowers a better life. We’re making the most complicated, impersonal business tasks simple and personal. Imagine payroll that brings everyone peace of mind, HR that transforms work into a community, and benefits that help people plan for a better future. That’s what we’re building at Gusto.

Head of Product, HR 

First Round Capital

Mentor

Demandforce (Acquired by Intuit)

Demandforce (DF) was acquired by Intuit in 2012 for $424M. At time of acquisition DF was a high-growth SaaS company ($100M+ in ARR) providing 30K+ SMBs with a customer engagement & online reputation management marketing solution. 

* Product Lead driving strategy/roadmap & managed team of 3 PMs on core SaaS SMB application 
* Delivered in-app self onboarding experience leading to 30% time savings for 100+ Sales AEs.  
* Lead strategic initiative to integrate DF application into Intuit QBO Ecosystem 
* Customer centric conducting qual/quant user research and usability studies
* End-to-End product lifecycle experience (research/prototype through launch/measure/iterate)

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Tutt Mrasek

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