Flipside Lending

As the Chief Revenue Officer for Flipside Loans I am responsible for the company's overall revenue strategy while leading Sales, Marketing, Partnerships, Operations and RevOps, to scale originations across fix-and-flip, bridge, DSCR, and ground up construction. We're building and running a very experienced and high-performing team that is flipping the way people think about real estate lenders. We focus on what moves the needle, while turning customer feedback into simple, repeatable GTM playbooks that help our borrowers and broker partners win.

Chief Revenue Officer (CRO)

RevOps Co-op

Resources, content and community for those who❤️ revenue operations.

Member

Vantage Core Partners

At VCP, we drive revenue through sales and marketing optimization. We are a full service consultancy that offers everything from marketing strategy to creative, paid media, email / lifecycle marketing, sales and revenue operations. 

We work with small to mid-market companies that want to increase their sales and customer satisfaction by optimizing their sales & marketing efforts. As a team of Senior, hands-on consultants that are as good at executing as we are at strategy. We can be your team or integrate into your existing team.

Sr Partner, Sales & Revenue Operations

Fiat RevOps

Fiat RevOps builds end-to-end Revenue Operations. We work with new and established sales teams to identify and develop a more streamlined sales process that aligns with your customer's needs. We help our clients build a blueprint for scalability through infrastructure, process and leadership.

The two main ingredients in building a successful sales organization are a productive sales funnel and a happy healthy sales team. 

A productive sales funnel increases production per headcount while achieving revenue goals and minimizing overhead costs. 

A happy healthy sales team reduces attrition and is achieved and maintained through coaching, Rep development and a leadership framework.

www.fiatrevops.com

#revops #revenueoperations #fiatgrowth #sales #consulting

General Manager - Sales & Revenue Operations Vertical

Sundae

Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. 

As Vice President of Customer Solutions I built and oversaw all inside sales and success teams from both sides of Sundae's Marketplace. Partnered with Marketing and Field Sales to build a world class production line which resulted in Sundae being the category King for distressed homes. 

Key Accomplishments:
• Accelerated annual revenue over 180% in the first 12 months.
• Increased direct sales revenue 15% quarter-over-quarter within 18 months. 
• Improved top of funnel Lead conversion by 15% in first 12 months.
• Maintained world class SLA's across all teams for answer rates and response times.
• Scaled inside sales from 1 team of 6 Reps to 5 teams of 160+ Reps in 18 months.
• Maintained an avg ENPS of 83% with a 2% churn rate across all teams.

Vice President of Customer Solutions

Unison Home Ownership Investors

Managed all Sales Operations and led executive initiative on customer journey mapping for operations improvements and scaling for growth. Partnered with Legal and Compliance departments to build a casing process to resolve customer complaints and issues. Collaborated with Unison Board to relay annual and quarterly budgets, P&L statements, and revenue updates. Maintained strong organizational NPS during 18 months of rapid growth.

Key Accomplishments:
•	Accelerated annual revenue to over $65MM, which was 160% growth, by building a 53-member national sales team responsible for all direct sales revenue.
•	Increased direct sales revenue 15% quarter-over-quarter within 18 months. 
•	Built process improvements to adapt to scaling challenges and emerging company needs in collaborating with Product and Investment Management teams.
•	Improved lead conversion 6% over digital channels and 10% over direct mail channels within first year.

Director of Sales

ZapLabs

Oversaw eight national projects from conception to completion through all phases of the project life cycle that covered 28% of the national real estate market. Supervised Project and Operations teams, which consisted of 5 to 15 team members. Collaborated with C-level leadership to deliver projects within timeline, budget, and scope. Supported 190K+ Real Estate Agents and Brokers by implementing a strategic operating plan for 14-person Bi-Coastal Success Team.

Key Accomplishments:
•	Increased client satisfaction score from 65% to 82% with two years.
•	Built a 22-member Brand Operations, Customer Success, and MLS Operations team.

Director of Brand Operations & Customer Success

Ascendify

Composed Sales and Success strategies, which played a vital role in professional development, leading to both the Sales Representative and Success Representative team growing by 400%. Designed the Employee Culture Council, which was responsible for employee morale, professional development, and networking events.

Key Accomplishments:
•	Surpassed quarterly goals by developing sales strategies.
             o	   Q2 – Q4 Team Results: 
                         > 100% client retention
                         > 300+ tickets closed – 112% of goal       delivered
                         > 10 Enterprise clients signed – 120% of goal delivered ($2.1MM)
•	Instituted ticketing system and SLAs for Success team, resulting in 100% Success tickets completed over nine months.
•	Reduced costs through contractual negotiations and maintenance of professional partnerships for product add-ons.

Director of Sales & Customer Success

Demandforce

Supervised the #1 revenue team in the company with a percentage to goal 15 consecutive quarters. Collaborated with fellow Managers to build and launch a sales surge strategy for all first-year billable accounts, leading to over $1MM in retention revenue within four months. Created a 40-person Retention Sales team proficient in consumer behavior, industry landscape, and behavior business coaching skills.

Key Accomplishments:
•	Increased accumulative retention to 86% within one year by restructuring success strategies. 
•	Served as the co-chair of Demandforce Employee Engagement Council, which was responsible for employee morale, professional development, workplace events, and employee network building.
•	Surpassed quarterly goals by developing sales strategies.
       o	Q1 – Q3 Team Results (2015): 1,700+ resigned clients and 115% of goal delivered ($6.1MM)
       o	Q3 – Q4 Team Results (2014): 1,600+ resigned clients and 112% of goal delivered ($5.7MM)
•	Boosted TNPS scores to the highest performing in over three years by leading the Retention Sales team and Customer Success for Demandforce, which supported over 40,000 clients.

Senior Manager of Client Development

Oversaw client retention and client development, while mentoring staff on improving closing tactics. Composed reacquisition sales strategy and coached employees on implementation, leading to over 350 clients resigning within 2 years. Developed 18 Senior Sales Executives into a hybrid Success/Retention team, which expanded company client base 80% over 36 consecutive quarters.

Key Accomplishments:
•	Led the #1 team within the organization with a percentage to goal for 11 quarters in a row.
•	Maintained client retention rate above 83% for 11 straight quarters by coaching employees and reselling products to clientele.
•	Acquired over $1MM in annual revenue during each year of tenure.
•	Established a competitive training program for six separate standalone verticals, resulting in a 60% takeaway win rate.
•	Surpassed quarterly goals by developing sales strategies.
        o	Q1 – Q2 Team Results (2014): 1,200+ resigned clients and 108% of goal delivered ($3.6MM)
        o	Q2 – Q4 Team Results (2013): 1,500+ resigned clients and 111% of goal delivered ($4.5MM)

Manager of Client Development

•	Q4 team results-2011: 180+ clients retained, delivered 112% of goal ($550k)
•	Q1- Q4 team results-2012: 900+ clients retained, delivered 118% of goal ($2.5 mil)
•	Q1 team results-2013: 250+ clients retained, delivered 125% of goal ($750k)
•	#1 team in the company, percentage to goal 6 quarters in a row.
•	6 straight quarters of above 89% client retention rate through reselling. 
•	Achieved superior track record in client retention and client development.
•	Implemented new client development and retention strategies resulting in highest retention rate in the industry.
•	Demandforce purchased by Intuit.

Client Development

Barspace Inc.

•	Q1 thru Q4 – 2010: 45 deal quota, delivered 133% of quota (240+ deals)
•	Q1 thru Q3 – 2011: 45 deal quota, delivered 134% of quota (185+ deals)
•	Deal Size ranged from $1k to $32k.
•	Achieved superior track record in developing new business.
•	Implemented new sales and marketing strategies to establish added value to subscription packages resulting in a 15% increase in new business over a 12-month period.
•	Researched and analyzed market trends in specific consumer markets to determine viability of opening that market and to ensure fitness of products for growth.

Sales Manager

Sales Executive - Leadership Mentor - Pondering my next Adventure

People First Leadership is the way I believe you build a truly great and successful company for the future. My career is the proof of this. 

Over the last two plus decades, time and time again, I've built very high preforming teams and organizations from the ground up. I get the same results each time. Effective leaders and employees that deliver revenue goals and milestones surpassing all expectations. They are shown what a coaching culture and a "people first" leadership environment looks and feels like. This consistently leads to a unicorn metric of a 98% retention rate across all revenue teams. 

I can teach you how to gets these results and build a culture that not only attractants Top Talent, but retains it. My right-fit clients are looking to go from good to great, and from great to remarkable. 

When your business is at a moment of transformation - when change is needed to reach the next level - the VCP program helps you get there. 

DM me and lets chat.

Tutt Mrasek

Champion

Driving Customer Led Growth for Customer Marketing Teams!

Sr. Director, Customer Success

Vividly

Leading the Customer Success team with a focus on scaling and building core CS skills. Improved retention forecasting and coached the team on discovery, business acumen, and proactive engagement so we could move from reactive support to delivering real outcomes for our customers. I also built processes for account planning, renewals, and advocacy to set the foundation for long-term growth.

Interos Inc

I led product and partner marketing at Interos, driving the messaging, positioning, and launch of major products like i-Score, Ask Interos, and our AI-powered risk tools. I built the sales and customer enablement materials that helped teams shorten deal cycles and boost adoption.

I also launched customer marketing programs: from case studies and advocacy to customer advisory boards making sure our customers’ voices were at the center of the story. To scale that impact, I created and ran the Voice of the Customer program, turning feedback into actionable priorities that kept product and go-to-market teams aligned.

Beyond customers, I managed our analyst relations with Gartner, securing stronger visibility in key reports. I also shaped the external roadmap, ensuring what we shared with the market was not only clear and compelling but directly tied to customer needs.

VP Product and Partner Marketing

Sensor Tower

data.ai was acquired by Sensor Tower in March 2024

Led the global marketing function through a pivotal transition period post-acquisition. Oversaw product marketing, customer marketing, content, demand generation, insights, events, and creative teams. Aligned go-to-market strategy, brand, and customer messaging during integration. Helped lay the foundation for future growth.

VP, Marketing

data.ai

Leading a team of customer marketing, community, digital customer success and product marketing managers to spearhead initiatives and programs that drive growth, advocacy and retention.

Director, Customer Marketing and Digital Customer Success

Responsible for $20 million ACV across a team of 7 customer success managers. Improved annualized churn from 23% to 11% and NRR from 96% to 98%.

Sr. Manager, Enterprise and Strategic Customer Success

Worked cross-functionally with marketing, product, and business intelligence teams to help scale customer programs, including scaled marketing initiatives, health score frameworks, customer success software implementation, and 'voice of the customer' surveys.

Team Lead, Customer Success

Consistently exceeded renewal and upsell goals with over 95% renewal rate working with enterprise and strategic customers. Built relationships with key contacts, executed success plans, business reviews, trainings, engagement and insight campaigns to help customers achieve their goals.

Sr. Customer Success Manager, Enterprise

BirdEye

Built customer success for the Mid-Market, Enterprise, and Strategic segments of customers, including customer journey documentation, playbooks, and implementation plans. Worked pre-sale with the sales executives to build SOWs and align on success metrics.

Director, Enterprise and Mid Market Customer Success

Intuit

Led a team of 40 Customer Success Managers with 4 direct Managers. Responsible for $30M ARR and reduced annualized churn from 49% to 23% by working collaboratively with customer success operations to develop playbooks and build workflows within Gainsight to scale customer success.

Head of Customer Success, Demandforce

-Developed and led training curriculum for customer success new hires and ongoing development of existing CSMs 
-Provided weekly metric analysis to senior leadership including goal attainment, productivity, client feedback, and retention 
-Analyzed current metrics to properly calibrate ongoing team goals and adjust work flow
-Coached team members providing targeted feedback through call listening, metrics, monitoring trial cancellations and regular meetings with leaders of related teams
-Partnered with Product and UX design teams to help exceed retention and usage goals
-Mentored team on individual goals and projects specific to their interests and skill set
-Worked closely with sales management to streamline processes, monitor roll backs, and increase retention and sales
-Handled all escalated customer calls

Manager, Customer Success

-Worked collaboratively with small team to create and develop implementation process for all clients in all SMB industries 
-Raised customer trial retention from 79% to 90%+ (15+ consecutive months over 90%) 
-Increased 3-Month NPS from -60 to +22
-Implemented and maintained social media strategies for clients in varying industries
-Trained clients on platform adoption, and coached best practices
-Developed playbook and worked with sales leaders for a seamless hand off between sales and success
-Collaborated with Customer Support to help train new hires and create open line of communication between teams

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The Battle

Tutt Mrasek

Emily Cid

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