Flipside Lending

As the Chief Revenue Officer for Flipside Loans I am responsible for the company's overall revenue strategy while leading Sales, Marketing, Partnerships, Operations and RevOps, to scale originations across fix-and-flip, bridge, DSCR, and ground up construction. We're building and running a very experienced and high-performing team that is flipping the way people think about real estate lenders. We focus on what moves the needle, while turning customer feedback into simple, repeatable GTM playbooks that help our borrowers and broker partners win.

Chief Revenue Officer (CRO)

RevOps Co-op

Resources, content and community for those who❤️ revenue operations.

Member

Vantage Core Partners

At VCP, we drive revenue through sales and marketing optimization. We are a full service consultancy that offers everything from marketing strategy to creative, paid media, email / lifecycle marketing, sales and revenue operations. 

We work with small to mid-market companies that want to increase their sales and customer satisfaction by optimizing their sales & marketing efforts. As a team of Senior, hands-on consultants that are as good at executing as we are at strategy. We can be your team or integrate into your existing team.

Sr Partner, Sales & Revenue Operations

Fiat RevOps

Fiat RevOps builds end-to-end Revenue Operations. We work with new and established sales teams to identify and develop a more streamlined sales process that aligns with your customer's needs. We help our clients build a blueprint for scalability through infrastructure, process and leadership.

The two main ingredients in building a successful sales organization are a productive sales funnel and a happy healthy sales team. 

A productive sales funnel increases production per headcount while achieving revenue goals and minimizing overhead costs. 

A happy healthy sales team reduces attrition and is achieved and maintained through coaching, Rep development and a leadership framework.

www.fiatrevops.com

#revops #revenueoperations #fiatgrowth #sales #consulting

General Manager - Sales & Revenue Operations Vertical

Sundae

Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. 

As Vice President of Customer Solutions I built and oversaw all inside sales and success teams from both sides of Sundae's Marketplace. Partnered with Marketing and Field Sales to build a world class production line which resulted in Sundae being the category King for distressed homes. 

Key Accomplishments:
• Accelerated annual revenue over 180% in the first 12 months.
• Increased direct sales revenue 15% quarter-over-quarter within 18 months. 
• Improved top of funnel Lead conversion by 15% in first 12 months.
• Maintained world class SLA's across all teams for answer rates and response times.
• Scaled inside sales from 1 team of 6 Reps to 5 teams of 160+ Reps in 18 months.
• Maintained an avg ENPS of 83% with a 2% churn rate across all teams.

Vice President of Customer Solutions

Unison Home Ownership Investors

Managed all Sales Operations and led executive initiative on customer journey mapping for operations improvements and scaling for growth. Partnered with Legal and Compliance departments to build a casing process to resolve customer complaints and issues. Collaborated with Unison Board to relay annual and quarterly budgets, P&L statements, and revenue updates. Maintained strong organizational NPS during 18 months of rapid growth.

Key Accomplishments:
•	Accelerated annual revenue to over $65MM, which was 160% growth, by building a 53-member national sales team responsible for all direct sales revenue.
•	Increased direct sales revenue 15% quarter-over-quarter within 18 months. 
•	Built process improvements to adapt to scaling challenges and emerging company needs in collaborating with Product and Investment Management teams.
•	Improved lead conversion 6% over digital channels and 10% over direct mail channels within first year.

Director of Sales

ZapLabs

Oversaw eight national projects from conception to completion through all phases of the project life cycle that covered 28% of the national real estate market. Supervised Project and Operations teams, which consisted of 5 to 15 team members. Collaborated with C-level leadership to deliver projects within timeline, budget, and scope. Supported 190K+ Real Estate Agents and Brokers by implementing a strategic operating plan for 14-person Bi-Coastal Success Team.

Key Accomplishments:
•	Increased client satisfaction score from 65% to 82% with two years.
•	Built a 22-member Brand Operations, Customer Success, and MLS Operations team.

Director of Brand Operations & Customer Success

Ascendify

Composed Sales and Success strategies, which played a vital role in professional development, leading to both the Sales Representative and Success Representative team growing by 400%. Designed the Employee Culture Council, which was responsible for employee morale, professional development, and networking events.

Key Accomplishments:
•	Surpassed quarterly goals by developing sales strategies.
             o	   Q2 – Q4 Team Results: 
                         > 100% client retention
                         > 300+ tickets closed – 112% of goal       delivered
                         > 10 Enterprise clients signed – 120% of goal delivered ($2.1MM)
•	Instituted ticketing system and SLAs for Success team, resulting in 100% Success tickets completed over nine months.
•	Reduced costs through contractual negotiations and maintenance of professional partnerships for product add-ons.

Director of Sales & Customer Success

Demandforce

Supervised the #1 revenue team in the company with a percentage to goal 15 consecutive quarters. Collaborated with fellow Managers to build and launch a sales surge strategy for all first-year billable accounts, leading to over $1MM in retention revenue within four months. Created a 40-person Retention Sales team proficient in consumer behavior, industry landscape, and behavior business coaching skills.

Key Accomplishments:
•	Increased accumulative retention to 86% within one year by restructuring success strategies. 
•	Served as the co-chair of Demandforce Employee Engagement Council, which was responsible for employee morale, professional development, workplace events, and employee network building.
•	Surpassed quarterly goals by developing sales strategies.
       o	Q1 – Q3 Team Results (2015): 1,700+ resigned clients and 115% of goal delivered ($6.1MM)
       o	Q3 – Q4 Team Results (2014): 1,600+ resigned clients and 112% of goal delivered ($5.7MM)
•	Boosted TNPS scores to the highest performing in over three years by leading the Retention Sales team and Customer Success for Demandforce, which supported over 40,000 clients.

Senior Manager of Client Development

Oversaw client retention and client development, while mentoring staff on improving closing tactics. Composed reacquisition sales strategy and coached employees on implementation, leading to over 350 clients resigning within 2 years. Developed 18 Senior Sales Executives into a hybrid Success/Retention team, which expanded company client base 80% over 36 consecutive quarters.

Key Accomplishments:
•	Led the #1 team within the organization with a percentage to goal for 11 quarters in a row.
•	Maintained client retention rate above 83% for 11 straight quarters by coaching employees and reselling products to clientele.
•	Acquired over $1MM in annual revenue during each year of tenure.
•	Established a competitive training program for six separate standalone verticals, resulting in a 60% takeaway win rate.
•	Surpassed quarterly goals by developing sales strategies.
        o	Q1 – Q2 Team Results (2014): 1,200+ resigned clients and 108% of goal delivered ($3.6MM)
        o	Q2 – Q4 Team Results (2013): 1,500+ resigned clients and 111% of goal delivered ($4.5MM)

Manager of Client Development

•	Q4 team results-2011: 180+ clients retained, delivered 112% of goal ($550k)
•	Q1- Q4 team results-2012: 900+ clients retained, delivered 118% of goal ($2.5 mil)
•	Q1 team results-2013: 250+ clients retained, delivered 125% of goal ($750k)
•	#1 team in the company, percentage to goal 6 quarters in a row.
•	6 straight quarters of above 89% client retention rate through reselling. 
•	Achieved superior track record in client retention and client development.
•	Implemented new client development and retention strategies resulting in highest retention rate in the industry.
•	Demandforce purchased by Intuit.

Client Development

Barspace Inc.

•	Q1 thru Q4 – 2010: 45 deal quota, delivered 133% of quota (240+ deals)
•	Q1 thru Q3 – 2011: 45 deal quota, delivered 134% of quota (185+ deals)
•	Deal Size ranged from $1k to $32k.
•	Achieved superior track record in developing new business.
•	Implemented new sales and marketing strategies to establish added value to subscription packages resulting in a 15% increase in new business over a 12-month period.
•	Researched and analyzed market trends in specific consumer markets to determine viability of opening that market and to ensure fitness of products for growth.

Sales Manager

Sales Executive - Leadership Mentor - Pondering my next Adventure

People First Leadership is the way I believe you build a truly great and successful company for the future. My career is the proof of this. 

Over the last two plus decades, time and time again, I've built very high preforming teams and organizations from the ground up. I get the same results each time. Effective leaders and employees that deliver revenue goals and milestones surpassing all expectations. They are shown what a coaching culture and a "people first" leadership environment looks and feels like. This consistently leads to a unicorn metric of a 98% retention rate across all revenue teams. 

I can teach you how to gets these results and build a culture that not only attractants Top Talent, but retains it. My right-fit clients are looking to go from good to great, and from great to remarkable. 

When your business is at a moment of transformation - when change is needed to reach the next level - the VCP program helps you get there. 

DM me and lets chat.

Tutt Mrasek

Access Hardware Supply

• Recruited, trained, and supervised inside sales team to ensure quality leads were pursued.
• Collaborated with marketing department to optimize lead generation and sales forecasting.
• Evaluated sales practices, recommended improvements, and consistently met sales targets.

Riggs Distributing, Inc.

In my role as a Sales Manager at Riggs Distributing, Inc., I set and achieved team goals through KPIs and OKRs, conducted quarterly reviews, and led operational and developmental meetings. Collaborating with senior leadership, I played a key role in developing and implementing departmental budget strategies to drive business growth.

Kite Hill

Director of Customer Marketing & Sales Operations

Bell-Carter Foods, Inc.

In my role as Director Sales Operations at Bell-Carter Foods, Inc., I spearheaded internal alignment and cross-functional communication to drive profitable growth. I also managed Consumer/Category insights and Account Specific Marketing activation to enhance demand and supply efficiencies.

Director Sales Operations

Led retail sales team and account-specific marketing efforts at Bell-Carter Foods, Inc., driving revenue growth through strategic sales initiatives and consumer insights:

• Managed 4 Account Managers, 1 National Account Manager, and Consumer Insights manager.
• Led Top-2-Top meetings and directly engaged with all divisions of Albertson's/Safeway.
• Achieved revenue growth through strategic sales initiatives and consumer/category insights.

Director of Sales & Customer Marketing

• Managed consumer, digital marketing, and PR functions to drive brand awareness and increase merchandising presence.
• Developed and implemented annual plans for key retail accounts to drive purchase and build brand loyalty.

Consumer & Customer Marketing Manager

In my role as Manager of Category Management & Consumer Insights at Bell-Carter Foods, Inc., I led the development of customer-specific category management deliverables with a focus on actionable insights. By collaborating cross-functionally, I was able to drive business both internally and externally, resulting in successful customer development, retail execution, and insight activation.

Manager, Category Management & Consumer Insights

CPG Industry

Sales Analysis, advanced analytics and Category Management for the CPG industry.

Category Manager & Sales Analyst 

Dreyer's Grand Ice Cream

• Provided a leadership role for category leadership in the Southwest markets both internally and with external customers.
• Proactively identified growth opportunities by category, brand and customer.  Worked to implement strategies to capitalize on these opportunities.  
• Conducted syndicated data analysis to understand brand performance, competitive conditions and category trends.
• Lead and directed Safeway Vendor partnership and initiatives:

Category Development Manager

The J.M. Smucker Company

Assistant Product Manager

I am an experienced and results-driven professional who is seeking a new challenge in executive sales leadership.  Success in Consumer Packaged Goods, I bring to the table an advanced aptitude in business strategy and negotiation, as well as an innate ability to motivate employees and build top-performing teams. 

With sound judgement and professional integrity, I have consistently developed and delivered highly effective strategies that drove remarkable growth in business revenue and growth. My genuine enthusiasm and thorough understanding of my field shines through in my every endeavor, which has allowed me to build a strong professional network and develop a healthy rapport with my employees and colleagues.

Connect with me today to find how we can work together to maximize your company’s growth and revenue potential!

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The Battle

Tutt Mrasek

Andal Allison

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