B2B SaaS Product Growth Advisor @ TechSalestr | Product-Led Growth | Sales Enablement

Founder @ TechSales | Product Growth, Sales Enablement & AI-Powered Outbound Systems for B2B SaaS

We help SaaS companies build predictable, scalable revenue engines.
Our work combines growth strategy, RevOps, outbound automation, and AI workflows, built for teams that need results, not noise.

What we fix

- Not enough qualified leads
- Weak positioning or unclear ICP
- Low conversions across the funnel
- Pipeline chaos & manual processes
- Outbound that doesn’t get replies
- No automation, no AI, no systems

What we build

🚀 Product Growth Systems
ICP, positioning, messaging, activation funnels, PLG motions, and retention frameworks.

🎯 Sales Enablement & RevOps
HubSpot architecture, pipelines, automation, playbooks, follow-up engines, and reporting dashboards.

📩 AI-Powered Outbound Engines
Multichannel outbound (LinkedIn, email, and voice AI calls), deliverability setup, list building, sequencing, Apollo/Instantly/Heyreach optimization, and n8n/Make automation.

I’ve worked with 25+ SaaS companies, designed hundreds of GTM workflows, and founded Türkiye’s first B2B Tech Sales & Product Growth community.

My approach is shaped by engineering, a Business Innovation master’s at Porto Business School, and my Culinary Arts training at the Tourism School of Porto.

👉 Follow for insights on SaaS growth, outbound, and RevOps systems.
👉 DM me or book a slot: https://bit.ly/techsalestrcom
👉 Explore: www.techsalestr.com

Tunahan Tolga Yıldız

Vibe coding hakkında birkaç satır da ben yazmak istedim, malum şu an gündemin en sıcak konularından.

Geçen yıl bu zamanlar bile acaba vibe coding ile bir noktaya getirebilir miydik Visanom'u diye düşünmeden edemiyorum. 

Geçtiğim yıldan itibaren Lovable, Replit, Cursor gibi araçları aktif olarak kullanarak önce basit web syafaları ve lead magnetler yapmaya başladım. 

Yakın zamanda ise ilk bireysel kapsamlı projeme başladım ve paslanmış, hatta sıfırlanma noktasına gelen yazılım bilgilerimi de güncelleme fırsatı elde ediyorum. 

Bu araçların bence en büyük katkısı gerçekten fikri valide edebilmek olacak. Yatırım yapmaya değer bir noktaya kadar sizi götürebilecek durumda olduğunu düşünüyorum. Sonrasında diler teknik kurucu ortak, diler dış kaynak dilerseniz de işe alım yaparak sanırım daha profesyonel bir yönetim ile teknolojiyi geliştirmeye devam edebilirsiniz.

Artık, "bir fikrim var ama nasıl başlayacağımı bilmiyorum. Yazılımcı tanıdığım yok, tasarım geçmişim yok." devri bitiyor gibi. Siz ne dersiniz? 

Fikirleri hayal olmaktan çıkarıp en azından satılabilir bir ürün haline getirmek mümkün mü?

B2B SaaS Growth Consultant | LinkedIn Growth · HubSpot & Sales Enablement · Lead Generation | Trusted by 25+ Teams

Word-of-Mouth is a gift, but it’s not a scale-up strategy. 

For many B2B companies, the initial growth phase is powered by "luck" and "reputation." Your network, your acquaintances, and happy customers carry you to a certain point.

But what happens when that pool runs dry?

Scaling is where the real challenge begins. Today, Inbound and Outbound marketing are harder than ever. We thought AI would make things easier, but it actually made the market noisier and more competitive.

The next frontier? Ecosystem-Led Growth (ELG).

You need the right people, the right partners, and the right companies to open doors for you. But ELG isn’t just about "having partners"—it’s about managing them without losing your mind.

Imagine:
Zero data loss: No more "evaporating" opportunities because of poor tracking.
Instant Vetting: Stop spending hours seeing if a partner is a "fit."

Zero Tech Dependency: A branding-aligned partner page live in minutes, not weeks (without begging the dev team).

5 Models, 1 Platform: Managing everything from Evangelists to Affiliates in one place.

I’m building exactly this. We are thinking about these hurdles so you don’t have to.

Beta program registrations are opening soon. Stay tuned.

The quiet moments are often where the loudest ideas are born. 

I’ve been taking some time recently to step back, reflect, and strategize. There’s a lot happening behind the scenes right now, and I'm channeling all my energy into mapping out what’s next.

It’s time to push boundaries and step out of the comfort zone again. The motivation is high.

Get ready for some exciting updates soon. 

Watch this space. 👀

No alternative text description for this image

I see a growing trend of startups looking for senior business developers or consultants on a strictly "commission-only" basis. The logic is simple: "We pay when we earn."

It sounds safe for the startup, but it signals two red flags to a professional consultant:

Lack of Confidence: You aren't confident enough in your cash flow or conversion rates to invest upfront.

Lack of Commitment: If you aren't paying a retainer, you don't value the consultant's time, only the potential outcome.

In Turkish, we have a saying: "You don't spare the chicken if you expect a goose." 

If you want high-quality leads, professional representation, and access to a senior network, you need to invest in it. A commission-only model often attracts desperate amateurs, not the partners who can actually scale your business.

Let's normalize fair compensation for the effort of opening doors, not just the luck of closing them.

Katılamadığım ilk TechSales topluluk buluşması...

Evet, bugün topluluğumuzun İstanbul buluşmasında ben olamayacağım ve uzaktan da olsa katılan herkesin enerjisini hissedeceğimden eminim.

Bu etkinlik özelinde bize kapılarını açan Neon Apps'dan Resat'a, bu etkinlik özelinde birlikte duyuru yaptığımız Startup Open Mic'den Alev ve PitGrowth'dan Serkan ve Özkan'a çok teşekkür ederim. Bir teşekkür de TechSales adına destek sağlayacak olan İbrahim'e.

Eğer bugün akşam için bir planınız yoksa B2B, girişimcilik, teknoloji, pazarlama ve daha fazlasını konuşmak adına sizleri de bekliyoruz. 

Etkinlik linkini ilk yoruma ekliyorum!

Webinar duyurusu: Lovable ile Ürün Geliştirme: Vibe Coding 101

Bugün 19:00'da Lovable kullanarak, fikirden çalışan ürüne giden yolu vibe coding yaklaşımıyla birlikte deneyimleyeceğiz.

Sevgili dostum, Arda Kaan Özcan ile:

* Prompt’tan ürüne nasıl geçilir?
* Ürünlerdeki o meşhur “generic AI” hissi nasıl kırılır?
* Antigravity bakış açısıyla bir ürün nasıl kusursuz hale getirilir? konuşacağız.

Girişimciler, geliştiriciler ve ürünle yolu kesişen herkesi bekliyoruz.

👉 Katılım için takvime ekle: https://lnkd.in/eQvD3xpX

TechSales, JCI Aydın, Startup Open Mic, Alev Orbay

Is LinkedIn outreach still effective in 2026? The numbers say a resounding YES. 

I’ve just wrapped up a 13-month consulting project, and the results from our HeyReach.io setup are proof that quality targeting and automation are a powerhouse combo when done right.

Here is the breakdown of the performance: 
✅ Connections Sent: 47,731 
✅ Acceptance Rate: 41.8% (Industry average is usually ~25%) 
✅ Reply Rate: 21.2% (1 in every 5 people engaged!)

The secret sauce? It’s not about sending thousands of messages. It’s about a strategic framework: 

1️⃣ Hyper-Targeted ICP: Identifying the right audience before hitting 'send'. 
2️⃣ Human-Centric Copy: Crafting messages that sound like a conversation, not a sales pitch. 
3️⃣ Safe Scaling: Using a multi-account strategy to maintain high volume without risking account health.

Outreach is no longer a numbers game; it's a relevance game.

Want to build a predictable lead generation machine for your business? DM me to see how we can scale your outreach.

#LinkedInGrowth #LeadGeneration #B2BMarketing #SalesAutomation #HeyReach

Partnerships are about relationships, not just links. 

Most affiliate tools focus on the 'click.' But true partnership success happens in the 'leads' and the 'collaboration.'

I’ve been obsessing over a few questions lately:

🔺 Why is it so hard for partners to submit qualified leads directly into a CRM?

🔺 Why can't a PRM feel as airy and fast as a modern note-taking app?

🔺 How can we automate the 'boring' stuff like payouts and asset generation so humans can focus on the 'strategy'?

We’re quietly building a 'Partner OS' that puts the user experience first. No more 90s spreadsheets. We are focusing on high-density UI, 13px precision, and seamless workflows.

If you could build your dream Partner Management tool from scratch, what is the ONE feature you’d absolutely need?

I’m curious to hear your 'wishlist' below.

Moving fast is the only way to scale in the AI era. 

Over the past 12 months, I’ve been on the ground architecting growth, sales infrastructures, and GTM strategies for 12+ tech companies globally.

I’ve detailed my recent track record and my current 20-hour weekly availability for new B2B SaaS/AI partnerships in the post below.

View newsletter: What I Learned This Week

One year ago, I decided to pivot. After moving on from my previous partnership, I set a clear goal: To build high-impact growth infrastructures for B2

Open article: Building the Outbound Engines of 2026: A Retrospective on 12+ Projects Across 4 Countries  by Tunahan Tolga Yıldız • 2 min read

Building the Outbound Engines of 2026: A Retrospective on 12+ Projects Across 4 Countries

It’s 2026. Why are we still managing complex partner ecosystems with scattered spreadsheets and disconnected tools? 

As partnerships scale, the operational overhead grows exponentially. Managing high-volume affiliate links while simultaneously juggling high-touch B2B reseller pipelines often turns into pure chaos.

My team and I have been in the kitchen for a while, building a premium, minimalist experience to turn this chaos into a growth engine. We are nearing the finish line, but I have a quick question for my network.

Which partner channel currently feels like the biggest operational burden (or has the highest untapped potential) for you?

Ranked #1 in Branding | AI Strategist for High-Stakes Communications | I Help You Attract Premium Clients, Stages & Global Media | 35M Views

Iza Montalvo is an award-winning journalist, founder, and speaker whose work has been recognized on the floor of the U.S. Congress.

She works at the intersection of media, reputation, and influence, shaping how leaders, companies, and experts are seen, trusted, and remembered.

Over the past 15+ years, Iza has helped craft public narratives and media strategy for U.S. elected officials, public figures, advised C-suite executives at Fortune 100 and 500 companies, and partnered with product and go-to-market teams to launch and scale complex technologies. 

Her specialty: translating high-stakes ideas, from AI platforms to enterprise systems into human stories people understand and believe.

Her own platform has reached more than 50 million people, building a 115k-strong audience in a single year. 

She has been featured in Times Square, recognized by Forbes as a LinkedIn expert, and ranked #1 globally for branding and positioning by Favikon.

Whether on stage, online, or on the page, Iza challenges one belief:
talent isn’t enough, visibility shapes opportunity.


IZA MONTALVO 🧲

This isn’t persuasion.
It’s how the brain works.

Most offers don’t fail because the product is weak.
They fail because the decision feels hard.

Carousel created by Tom Pestridge.

Every buying decision runs on a few shortcuts.
Ignore them and strong offers stall.

9 principles that shape buying decisions:

✅ Anchoring Bias
✅ The Framing Effect
✅ The Contrast Effect
✅ The Affordability Illusion
✅ The Power of Free
✅ The Rule of 3
✅ The Paradox of Choice
✅ The IKEA Effect
✅ The Endowment Effect

Good marketing isn’t deception.
It’s structure.

It aligns the offer with how decisions happen
so value doesn’t need explanation.

📌 Save this before you price or package anything.
♻️ Share it with someone who builds offers.

NEUROMARKETING CONCEPTS TO KNOW

I lost time trying to “figure things out myself.” Speed matters more than pride.

So in 2023, I made a rule:
If I want to learn something fast, I hire the best.

I treat this as a practical decision.

Jobs are contingent.
Markets are cyclical.
Titles are temporary.
Skills are portable.

I’ve seen people lose income, security, and status.
The ones who recovered weren’t unusually confident or optimistic.
They were competent.

They could do something useful in more than one setting.
They didn’t need ideal conditions to function.
They weren’t dependent on a single system continuing as planned.

One distinction:

You’re not paying for information.
Information is easy to access.

You’re paying to shorten the gap between not knowing and being able to act effectively.

There’s evidence behind this way of thinking.

The World Economic Forum estimates that 44% of workers’ skills will change by 2027, driven by technology and shifting business needs.

Skills that only work in one role or one environment don’t age well.
That’s why I don’t see learning skills as a gamble.
I see it as limiting downside.

When you invest in property, equities, or a role, you rely on external conditions holding.
When you invest in skills, you increase your ability to operate when they don’t.

The filter I use before investing in a skill:

Can I use this in more than one role or industry?
Does it improve how I think and decide, not just what I produce?
Would it still be useful if my current job disappeared?

If the answer is no, I skip it.
If things went wrong tomorrow, I wouldn’t be starting from zero.

I’d be starting with capabilities I can apply again.
That’s the difference.

PS: If you’ve built a skill that paid off later than expected, share it below, those examples are more useful than advice.

♻️ Repost to help spread this message

When I say it's never too late, I mean it because I've lived it.

At 40, I:

got married for the first time
had my second child
quit my corporate career in news
built my first serious business
traveled to my dream city in Europe 
bought my first investment property

At the same time, life didn't stop happening.

I lost a job. 
My husband got sick.
I spent years trying to find the right support for my child with additional needs.
I got scammed online.
I had to reinvent myself.
I found success again. 

If you're new here, I want you to know this:

You're not late.
You're not broken.
You didn't miss your one chance.

Some of us move slower because we're carrying more.
We are figuring out things as we get older and wiser. 

If you're in the middle of a reset, this isn't the end of your story.
It's the part where you realize what you're really made of.

PS: What's one thing you started later than you "should have" and still made happen?

Award-Winning Founder, Journalist & Speaker | Top 1% Creator | Former U.S. Congress Communications Director

Kindness matters more now than it used to. 
Or at least it feels that way. 

Sometimes it’s a smile, a helping hand, or a simple gesture that brightens someone’s day. 

Work has sped up, gone remote, stripped back to tasks and messages and calendars. 
A lot of the human stuff has thinned out.

There’s data behind that feeling. 
Studies on modern workplaces show declines in perceived empathy and connection as work becomes more digital. 

Gallup has found that only a small fraction of employees feel genuinely seen or cared about at work, even when performance stays high.

During remote learning, a professor logged into what he assumed was just another final Zoom class. 

Same faces. 
Same screens. 
Nothing to mark the end.

Then the cameras came on.
One at a time.
Every student holding a handwritten sign.

"Thank you".
"For caring".
"For showing up".
"For treating us like people".

He stopped talking.
Just looked at the screen for a second.

Then said is a whisper: “You’re gonna make me cry.”

Someone recorded it. 
The clip made its way around. 
People shared it, saved it, sent it to each other.

Psychology research explains why moments like this are so memorable. 

Under stress, the brain holds on to emotional experiences more than information. 
Facts blur. 
Feelings don’t.

That semester was full of isolation, deadlines, and glowing rectangles. 
And this is what stayed with people.

Not the material.
Not the grades.
Not the lectures they crammed for.

Being noticed.
This isn’t really about teaching.
It’s about leadership. 

Or maybe it’s about what leadership looks like when all the extras fall away.
If you manage people, build things, mentor someone, the impact you have usually shows up later.

In trust.
In who sticks around.
In moments you never planned for.

That’s the part people carry with them.

🎥 Video credit: Brain Nourishment, IG
♻️ If you believe in kindness, pass it on.

Perspective arbitrage is worth 30% more revenue.
Research on cultural adaptation found this pattern.

Companies that adjust products and messaging see higher revenue growth than those that don’t.

Most companies already have this advantage.
They just don’t see it.

What is perspective arbitrage?

The ability to profit from insights others can't access because you think in multiple cultural contexts.

Inside organizations, this ability is often treated as translation.

I’ve seen the cost of that mistake.

A company planned to enter a new market.
The discussion centered on translation and launch timing.
One person raised a different concern.

The product story didn’t match how customers in that market judged value.
That observation changed the launch plan.
Projected revenue increased threefold.

Nothing new was added.
The decision changed.

So why does this keep getting overlooked?

1/ It gets framed as language
“I can help translate.”
Instead of: “This won’t work the way we expect.”

2/ Differences get set aside
Teams aim for speed and miss context.

3/ Observations don’t carry forward
Adjustments get made in meetings,
then disappear once the decision is done.

When insight isn’t named, it doesn’t influence the next choice.
Seeing across cultures isn’t a soft skill.
It’s how blind spots get caught early.

Many bilingual professionals are hired for language.
The ones who advance earn trust for how they think.

Perspective arbitrage isn’t a personal advantage.
It’s how companies avoid making the wrong call.

Your cultural lens isn't just heritage.
It's a business advantage.

🔁 Share if you've used cultural insights to drive business results
➕ Follow me IZA MONTALVO 🧲 for more

Founder | Top 1% Creator | Journalist | Former U.S. Congress Communications Director | 50M Views

Intelligence opens doors. 
Adaptability keeps you moving.

Someone with less experience just got promoted 
over 5 people who'd been there longer.

Same role. 
Same manager.
Happened over 18 months.

The difference wasn't talent.
It was how they responded when things changed.

When feedback came, they didn't defend it. 

They listened. 
Took notes. 
Applied it without ego.

When a new system rolled out, they learned it first. 
While others complained, they were already fluent.

They copied what worked. 
Emails. 
Meetings. 
How to handle pushback. 

Same personality. 
Upgraded execution.

They admitted gaps early. 

"I haven't used this before. 
I'll learn it this week." 
Speed beats pretending.

They systemized mistakes. 

What went wrong. 
Why it happened. 
What changes next time. 

Fix once. 
Avoid forever.

Research shows 64% of senior leaders say: 
a growth mindset enhances productivity and performance. 
Source (TalentLMS)
and 94% of employees would stay at a company longer 
if it invested in their career development.  
Source (LinkedIn)

The pattern is clear: 
Internal promotions happen 20% faster than external hires 

PS: What's one habit you picked up from watching someone else work?
♻️ Share with your network of high-performers

Most leadership misses one simple truth:
Connection isn’t one-size-fits-all.

My 9-year old son’s teacher proves this every morning.
At the classroom door, she gives her students five ways to be greeted:

High-five
Hug
Fist bump
Smile and nod
“Good morning”

That’s it.

No pressure.
No forcing energy.
Just choice.

What matters isn’t the options themselves
it’s what they mean.

👉 You get to decide how you want to be seen today.

Some mornings kids want closeness.
Some mornings they want space.
Some mornings they just want acknowledgment without attention.

And every choice is respected.

That small moment does something powerful:
It gives students agency before the day even starts.

When people are acknowledged in ways that work for them, engagement follows.

They participate more.
They take risks.
They trust.

It made me think about leadership.

How often do we decide for people how connection should look?
How often do we mistake our preference for a universal rule?
The best leaders don’t demand sameness.

They design for difference.
Because confidence doesn’t grow from being managed.
It grows from being met where you are.

♻️ Worth sharing with someone who leads people.

Some fires don’t burn you all at once.
They warm you first 🔥 

You stand close.
You tell yourself it’s manageable.

You adjust instead of stepping back.

Until one day you realize...
you’re not tired.
You’re scorched.

I used to stay near things that were silently burning me.
I thought endurance was a virtue.
It isn’t.

There’s research that backs this up.

Studies on chronic stress show the body reacts before the mind does: 
elevated cortisol, muscle tension, sleep disruption, long before people consciously label a situation as “toxic” or unsustainable.

That’s why logic rarely gets you out first.
Your nervous system tries to.

What finally changed things wasn’t a conversation.
Or closure.
Or an apology.

Relief came the moment I stepped out of the burn radius.

That’s emotional intelligence.
Not reading the room
reading the heat in your own body.

Those Sunday night knots?
That’s not anxiety.
That’s information.

Psychologists call it somatic signaling, the body flagging prolonged threat when the mind is still negotiating.

Signs you’re standing in the fire:

🚩 You explain it more than you enjoy it
🚩 You’re depleted, not restored
🚩 You don’t recognize who you’re becoming
🚩 Every interaction feels like careful movement
🚩 You’re giving fuel, getting smoke back

Leaving doesn’t mean you failed to control it.
It means you stopped pretending you could.

Sometimes, the bravest thing you can do 
is walk away and chose yourself.

♻️ Repost to share this message with your network.

Ranked #1 in Branding & Positioning | AI Strategist for High-Stakes Communications | I Help You Attract Premium Clients, Stages & Global Media

Your biggest limit isn’t skill. 
It’s self-perception.

Before effort.
Before chances.
Before experience.

I didn’t apply for leadership roles
because I didn’t see myself there yet.

That took me longer to admit than I’d like.

You don’t try everything you can do.
You try what feels right for someone like you.

That starts early.

The jobs you apply for.
The roles you raise your hand for.
The rooms you expect to be in.

Over time, this view becomes familiar.

You learn what you’re known for.
You learn what people come to you for.
You learn what feels normal to reach for.

Then something bigger shows up.

A role with more responsibility.
A chance to lead instead of help.
An opportunity that could change things.

You pause.
You read it twice.
You tell yourself to wait.
You think you need more time.

So you stay where you are.
The work stays busy.
The results stay good.

But nothing really changes.

While that view stayed the same:

Skills stayed boxed
Growth slowed
Opportunities passed you by

Nothing broke.
Nothing failed.
That’s how limits work.

They don’t stop you.
They guide what you try.

People who move ahead see themselves doing more.

They apply sooner.
They speak up earlier.
They step into roles they grow into later.

That starts with how they see themselves.

Different view.
Different actions.
Different results.

Change how you see yourself,
and the line moves.

Little by little.
You reach higher.
You stay in the room.

You try things that once felt out of reach.
That’s how limits lift.

PS: What’s one limit you’re ready to question?
♻️ Share this with someone who needs it.

A bad boss makes weekdays hell. 
A great one gives you Sundays off. 

I’ve worked for managers who made me dread Mondays.
And managers who made me want to take on things I didn’t feel ready for.

The difference wasn’t title or tenure.

7 signs you’re working with a great manager:

They remember what you told them weeks ago.
They ask how it turned out without checking notes.

When you mess up, the first question is:
“What do you need to fix this?”

They back you in rooms you’re not in.
You hear about it later, casually, from someone else.

Bad news doesn’t trigger panic.
It starts with: “Walk me through what happened.”

They give you work that makes you pause before saying yes.
The kind that forces you to rise.

Their one-on-ones aren’t updates.
They’re honest conversations about what’s stuck and what’s next.

When they’re wrong, they say it.
Out loud in front of others.
Then they move on.

The best managers don’t just manage work.
They change what you think you can do.

If you've got one, appreciate them. 
If you don't, become one. 

PS: What’s one thing a great manager did that you still remember?
♻️ Share if you believe good leaders deserve recognition.

5 mindsets I see in every successful person 
(you’re not born with this)

95% of people want to be high performers.
Only 5% install the mindset required to sustain it.

The difference isn’t effort.
It’s how they interpret pressure, failure, and time.

I’ve had to consciously rewire these myself, especially after hitting plateaus where “working harder” stopped working.

Here are 5 mindset reframes that separate winners from everyone else:

Reframe #1: Failure
Every setback is data.
Every obstacle reveals something.

❌ "I'm afraid of making mistakes."
✅ "Mistakes show me what to fix."

Reframe #2: Discipline
Pressure isn't the enemy.
Avoidance is.

❌ "I don't feel like doing it."
✅ "I do what needs to be done."


Reframe #3: Time
You don't find time.
You protect it.

❌ "I don't have time."
✅ "I protect what matters most."


Reframe #4: Success
Success isn't motivation.
It's repetition.

❌ "I hope this works."
✅ "I make it work through action."


Reframe #5: Opportunity
Momentum beats timing.
Action beats waiting.

❌ "I'll start when it's right."
✅ "I start now."

Your mindset determines your ceiling.
Reframe how you think.
Change what you achieve.

♻️ Repost this if it helped.

>>5 MINDSET REFRAMES OF HIGH-PERFORMERS<<

The best KPI no one talks about 👇🏽
because you can’t measure it

It’s how your team feels on Monday morning.
You won’t find it in a dashboard.
It won’t show up in a report.

But you notice it straight away.
It’s there when people walk in.
In the energy they bring.

In whether ideas get shared or kept to themselves.
In how people treat each other before the meeting even starts.
That tells you more than most metrics ever will.

What tends to move that needle:

1/ Keeping people interested
Not just busy.
Not just ticking tasks.
Engaged in what they’re building.

2/ Keeping people informed
Sharing the why, not just the plan.
Letting people see the bigger picture, not just their lane.

3/ Keeping people involved
In decisions that affect their work.
In changes they’ll have to live with.
In wins they helped create.

4/ Keeping people inspired
Through trust.
Through space.
Through leadership that doesn’t rely on pressure.

You can track every number in the business
and still miss the important one.

How many people want to be here.
Look at how your team show up in the morning.
That’s the real dashboard.

Old thinking built control.
New thinking builds outcomes.

Good people don’t leave bad companies.
They leave bad leaders.

Treat people like a risk and you’ll churn talent.
Treat them like an asset and they’ll grow the business.

This isn’t a culture debate.
It shows up in revenue. 

Here's what works:

→ Hire for behavior, train for skill
→ Give people freedom to get results
→ Apply the same rules to everyone

The business owners I work with get this.
They don't build places where people count down to Friday.
They build places where people want to show up.

This change is happening now.

The best leaders aren't building better companies.
They're building places where people grow.

PS: Which shift has made the biggest difference where you work?
♻️ Share this if you agree

"If you want to change the world, start off by making your bed."
William H. McRaven

If you can’t do the small things right
You’ll never do the big things right 

That’s a Navy SEAL lesson to remember. 

Admiral William McRaven said it best in a commencement speech that has been watched over 100 million times.

It comes down to one simple idea:

Make your bed.

It sounds silly.
It isn’t.

True leadership isn’t built in big moments.
It’s built in what you do every day.

When small things slip, bigger things follow.
1/ Start with one finished task
Before email.
Before meetings.
Before anyone needs you.
Do one small thing you can complete.
You start the day with a win.

2/ Use hard moments to pull people together
In SEAL training, the toughest tasks can’t be done alone.

When something breaks:
→ Don’t avoid it
→ Don’t carry it solo
→ Bring someone in and work through it

Teams don’t bond when things are easy.
They bond when things feel challenging.

3/ Notice what others skip
Details tell the truth.
What you check shows what you care about.
People trust leaders who pay attention.

4/ Say what didn’t work
In training, failure was normal.
What mattered was owning it and learning fast.
When leaders talk about mistakes, people stop hiding.
Trust goes up.

5/ Make one person feel seen
In the hardest moments, one comment kept people from quitting.
Leadership lives here.
In checking in.
In noticing effort.
In showing up when it’s uncomfortable.

The gap between good and great isn’t talent.
It’s doing the small things.
Every day.

video credit: IG

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Built your credibility face-to-face.
Keeping it offline is the bottleneck.

I analyzed 50+ leaders’ online presence last year.

Not to study content.
To see where opportunity breaks.

The pattern showed up across the same roles:

📣 Investors.
📣 Executives.
📣 Founders.

People with track records.
Very little to verify in public.

That gap creates credibility leaks.
If you’re missing deals, it’s usually coming from 1 of these 4 places:

1/ Your wins are hard to find
Media features buried
Exits never named
Board seats invisible
If someone has to work to understand your background, they won’t.

2/ Your language sounds like everyone else’s
Careful phrasing
Safe opinions
Nothing that shows judgment
You don’t look wrong.
You look replaceable.

3/ Your presence doesn’t match your level
Generic posts
Helpful tips
No authority markers
You wouldn’t hire this version of yourself.

4/ Your footprint is too light to confirm influence
Search doesn’t validate you
So decisions move on without you

Here’s what that costs in practice:

❌ Investor intros that don’t progress
❌ Board seats that go to visible peers
❌ Speaking invites that never land
 
When leaders fix this, the shift is predictable.

✅ Inbound increases.
✅ Demand rises.
✅ Opportunities start finding them.

Same experience.
Clear positioning.

If you want to close the leaks:

1 / Look yourself up like capital would
First three results only
Do they show relevance?

2 / Put proof where attention goes
Headline: the win that opens doors
About section: the track record you already have
Once a month: explain one real outcome

3 / Remove corporate or technical language
Write how you speak in closed rooms
State what you believe
Let judgment show

4 / Leave authority trails
Share how you decide
Break down calls you’ve made
Show the method behind results

Staying quiet doesn’t protect your name.
It makes it easier to pass over.

PS: Where is your credibility leaking?
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>>Your Perception Capital VS Your Intellectual Capital<<

The mistake doesn’t define you.
It’s what you do next.

This video shows that.
The chair breaks.
The performance continues.

There’s no pause or restart.
The movement changes.
The routine carries on.

That pattern shows up in real work.
When something goes wrong in front of people, they don’t stay on the error.
They watch what happens next.

This lines up with what Atul Gawande describes in The Checklist Manifesto after studying surgeons, pilots, and emergency teams.

Mistakes are expected.
What counts is whether the work keeps moving.

People tend to notice three things:

1/ does it stall or continue
2/ does form hold or break
3/ does ownership stay visible

That’s what shapes judgment.

When something breaks in public, decide fast:
what still works
what needs to change

Then move forward.
The error passes.
The response stays.

Everyone has a version of this moment.
VC: motivatengrwvin

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Iza Montalvo 🧲

Ranked #1 in Branding | Award-Winning Journalist Turned Founder | Ex-US Congress Director | Atract Premium Clients, Global Media & Stages 🧲

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