B2B SaaS Product Growth Advisor @ TechSalestr | Product-Led Growth | Sales Enablement

Founder @ TechSales | Product Growth, Sales Enablement & AI-Powered Outbound Systems for B2B SaaS

We help SaaS companies build predictable, scalable revenue engines.
Our work combines growth strategy, RevOps, outbound automation, and AI workflows, built for teams that need results, not noise.

What we fix

- Not enough qualified leads
- Weak positioning or unclear ICP
- Low conversions across the funnel
- Pipeline chaos & manual processes
- Outbound that doesn’t get replies
- No automation, no AI, no systems

What we build

🚀 Product Growth Systems
ICP, positioning, messaging, activation funnels, PLG motions, and retention frameworks.

🎯 Sales Enablement & RevOps
HubSpot architecture, pipelines, automation, playbooks, follow-up engines, and reporting dashboards.

📩 AI-Powered Outbound Engines
Multichannel outbound (LinkedIn, email, and voice AI calls), deliverability setup, list building, sequencing, Apollo/Instantly/Heyreach optimization, and n8n/Make automation.

I’ve worked with 25+ SaaS companies, designed hundreds of GTM workflows, and founded Türkiye’s first B2B Tech Sales & Product Growth community.

My approach is shaped by engineering, a Business Innovation master’s at Porto Business School, and my Culinary Arts training at the Tourism School of Porto.

👉 Follow for insights on SaaS growth, outbound, and RevOps systems.
👉 DM me or book a slot: https://bit.ly/techsalestrcom
👉 Explore: www.techsalestr.com

Tunahan Tolga Yıldız

Yesterday was a milestone for me. I hosted the first pop-up for my new brand, Turco, in a rainy but vibrant Porto.

Coming from the tech world, stepping into the kitchen for a live operation was a completely different beast. The pace is relentless, the challenges are physical, and the feedback is instant. But serving over 50+ people and bringing the community together on a stormy Saturday reminded me why I love building things from scratch.

Here are my key takeaways from this experiment:
• Operational Reality Check: Moving from lines of code to a fast-paced kitchen is a humbling experience. Efficiency is not just a metric; it's the difference between a happy guest and a long wait.

• Fueling Innovation: Stepping out of my comfort zone and into the culinary world has surprisingly reignited the spark and excitement in my core tech projects. Sometimes, to move forward in one industry, you need to challenge yourself in another.

• Community is Everything: Despite the weather, seeing people connect over food was the ultimate reward.

Entrepreneurship is about solving problems, whether they are behind a screen or over a hot grill. I’m exhausted but deeply motivated to keep building, experimenting, and scaling.

Big thanks to everyone who braved the rain and joined the journey. This is just the beginning for Turco!

#Entrepreneurship #BuildInPublic #Porto

B2B SaaS Growth Consultant | LinkedIn Growth · HubSpot & Sales Enablement · Lead Generation | Trusted by 25+ Teams

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I just spent 3 full days in Terceira, and it was the perfect reset. It wasn't just a trip; it was a powerful blend of exploring breathtaking landscapes, brainstorming fresh ideas, and staying productive.

I returned yesterday feeling stronger, recharged, and completely refreshed. Sometimes, a change of environment is the best way to spark innovation and gain a new perspective.

This incredible view is from Monte Brasil, nature at its finest!

Last year, I decided to follow a long-standing passion and enrolled in a Culinary Arts program in Porto. While I completed the first 3 months and gained foundational skills, life and my tech ventures meant I couldn't continue the full program at the time. But the fire was lit.

Fast forward to today: I am officially merging my world of technology with my love for Turkish cuisine. 

This Saturday, March 14th, I’m hosting my first official Turco Porto pop-up in Porto, and I decided to treat it like a startup launch.

The Tech Stack: On March 8th (International Women's Day), inspired by a free credit offer from Lovable, I started building a custom order and management tool. With the help of Cursor, I’ve turned it into a fully functional platform from inventory management to integrated online payments. 

The "Open Data" Twist: In the spirit of the "Build in Public" movement, I’m launching an open dashboard. Guests and followers will be able to see real-time orders and the actual profit/loss of the event. I want to show the raw reality of food entrepreneurship and how technology can make it more streamlined and transparent. 

Why am I doing this? Because I believe the future of food is data-driven and community-focused. Whether you’re an entrepreneur, a tech enthusiast, or just someone who loves a legendary Köfte Ekmek, mezze, or Çiğ Köfte, I’d love to see you there.

Where: Atlas Restaurant, Porto 
When: Saturday, March 14th
Time: 15:00 - 19:00

Let’s talk tech, transparency, and tradition, one plate at a time.

For the past few weeks, I’ve been trying to attend 351 Portuguese Startup Association’s Coworking Thursdays regularly again.

Three years ago, when I had just moved to this city and this country, it was one of the first communities I became actively involved in. Back then, I was probably one of the most consistent attendees. Then life and work happened, I took a break… and now I’m back on the field.

What I appreciate most isn’t just the coworking itself. It’s those in-between moments, grabbing food, casual conversations, spontaneous discussions that unexpectedly open new doors, perspectives, and collaborations.

Being around a dynamic, entrepreneurial, and action-oriented crowd always adds something. Energy is contagious.

Big thanks to the organizers and all the volunteers who make this happen every week. Communities don’t build themselves, people build them.

See you next Thursday 👋

#community #coworking #startups #entrepreneurship

Stop managing your B2B partnerships in 2005

Partnerships are the ultimate growth lever, yet most teams manage them through a fragmented mess of spreadsheets, broken email threads, and overpriced legacy tools that take 6 months to onboard.

At TechSales GTM Studio, we decided to fix this.

I am beyond excited to announce the private beta of our first product: The all-in-one Partnership OS that replaces spreadsheet chaos with total clarity and 0% commission.

Coming this March, we are moving beyond "tools" and building a command center for modern B2B teams building affiliate and reseller networks.

Why Scaleups? Most PRMs charge you for your success through commission fees or "per-seat" pricing that punishes growth. We’re doing the opposite. We’ve stripped away the noise to focus on the four pillars of a high-growth ecosystem:

🔺 Discovery & Recruitment: Access 275M+ prospects via Apollo integration or let partners find you through your own branded directory.

🔺Collaborative Growth: Stop the "Email Tag." Use shared Deal Rooms to manage leads and launch Content Missions that turn your partners into a social media army.

🔺 Operational Clarity: AI-enriched partner profiles and automated pipelines. Move from "Applied" to "Active" in minutes, not weeks.

🔺 Financial Freedom: A full affiliate suite with link tracking and automated payouts—all with 0% platform commission. You scale, you keep the revenue.

The March Beta: Join the Inner Circle We aren't just looking for users; we’re looking for Founding Partners.

We are hand-picking a select group of B2B teams for our March launch. If you’re ready to delete your spreadsheets and run your program on solid ground, now is the time to secure your spot.

Claim your spot on the waitlist here: scaleups.io, Scaleups

Let’s bring clarity back to partnerships. 

#Partnerships #GTM #SaaS #TechSales #BuildingInPublic

Outreach isn’t luck, it’s strategy.

Our SDRs send highly targeted messages directly to founders in the markets we carefully select for TechSales GTM Studio services. The results speak for themselves:

• Connection rate: 45%
• Message reply rate: 31%

And we’re not even talking about meetings yet.

The takeaway: everything is possible if your outreach is structured, personalized, and consistent. Craft your messages right, and cold outreach turns into real conversations.

Look at the "Monthly Management Fee" line. What do you see? 

It says: €0 / Month. (Waived).

In an industry obsessed with high retainers, we obsess over results.
At TechSales GTM Studio, we use this live calculator in our meetings to align on a budget that makes sense for you.

We look at your average deal size and close rate to reverse-engineer the perfect setup:
1️⃣ We calculate the tool costs (transparently). 
2️⃣ We determine the "Price per Qualified Meeting." 
3️⃣ We show you the "Estimated Monthly Investment" vs. "Expected Revenue."

If the math doesn't show a positive ROI context, we don't pitch.
We don't want your retainer. We want you to close deals.

Ready for a partner with skin in the game? DM me to book a calculator session. 

#LeadGen #B2BSales #TechSales

If AI is doing everything, what are we actually doing?

At GTM Studio, we’ve reached a point where the traditional "grunt work" of Go-to-Market is becoming history:

• ICP & Personas? AI analyzes it in seconds.
• Targeting & Lists? AI identifies the best leads with surgical precision.
• Messaging? AI writes hyper-personalized copy at scale.
• Automation? It runs like clockwork while you sleep.

The promise is simple: Sit back and relax. 

But it raises a fair question: If AI does the heavy lifting, why do you still need a studio/agency? Why do we exist in this loop?

Because while AI is a world-class "Executor," it is a terrible "Decision Maker."

Here is why the human element is more valuable now than ever:

1. The Strategic Architect: AI can give you 100 paths, but it doesn't know which one aligns with your long-term vision. We build the roadmap; AI just fuels the engine.

2. Curation Over Creation: In a world of infinite AI content, the "human filter" is your competitive advantage. We ensure your brand doesn't sound like a bot talking to another bot.

3. The "Empathy Gap": AI simulates personas, but it doesn't understand human nuance, cultural shifts, or the "gut feeling" of a market pivot.

4. Operational Safety: AI hallucinates. We provide the "Seatbelt" that ensures your outreach remains professional, compliant, and high-converting.

The Reality: We aren't just "doing" the work anymore. We are the AI Orchestra Conductors.

Our job at GTM Studio is to take the noise of automated tools and turn it into a symphony of growth. We free you from the operational tax so you can focus on what matters: Closing deals and scaling your vision.

Technology is the tool. Strategy is the edge. 
How are you balancing AI automation with the human touch in your GTM strategy? Let’s discuss below!

#GTMStrategy #AI #SalesAutomation #B2BGrowth #GTMStudio #FutureOfWork

Stop burning cash on CAC. Start weaponizing your NRR.

The era of "Growth at any cost" is officially dead. In 2026, the real winners aren't the ones with the biggest sales teams, they are the ones with the happiest customers.

We’ve realized something critical: Your existing customers are 10x more effective at selling your product than any cold outreach campaign.

But most companies treat customer advocacy and NRR expansion as a "side project" managed in messy spreadsheets or forgotten CRM notes.

We are building a way to turn your CRM data into a high-octane customer sales engine.

Imagine: 
📍 Automatically identifying "Happy" advocates based on CRM signals. 
📍Launching "Expansion Missions" the moment a customer hits a usage milestone. 
📍Turning referrals into a frictionless, 0-commission growth loop.

We’re pivoting our focus to solve the NRR puzzle once and for all. But first, I want to hear from the builders and leaders in my network.

Vote in the poll below, and let's discuss in the comments.

#NRR #SaaS #CustomerLedGrowth #GTM #ProductLedExpansion

What is the single biggest bottleneck preventing you from scaling your revenue through your existing customers?


LC Waikiki

Head of Organizational Transformation & HR Systems and Processes

Driving Organizational Development & Workforce Transformation at LC Waikiki, a global fashion retailer with over 55,000 employees, more than 1,300 stores, and annual revenue exceeding $5 billion, operating in over 50 countries.

• Led change management efforts aligned with strategic business objectives, working closely with C-suite executives and key stakeholders to support the integration of new ways of working and foster cross-functional collaboration.
• Led organizational transformation initiatives, redesigning roles and structures while coordinating with key HR functions such as Compensation & Benefits, Learning & Development, Performance Management, and HR Business Partners to ensure successful implementation and adoption.
• Deployed the Organizational Health Index (OHI) model to assess and monitor the effectiveness and sustainability of transformation efforts.
• Conducted workforce diagnostics and organizational efficiency analyses to identify areas for improvement and drive structural optimization.
• Designed future-ready job roles, career paths, competency frameworks, and performance and bonus models aligned with the company’s strategic capabilities.

Head of Organizational Transformation

PwC Türkiye

Delivered strategic projects to enhance organizational performance for mid to large-scale international companies across various industries, leveraging PwC’s global methodologies and best practices.

• Organization Design & Change Management
• Organizational Effectiveness Analysis 
• Strategic Workforce Planning
• HR Transformation
• Equal Salary Certification Audits for related companies

Designed and led an Experience Day at PwC on the role of HR and OD in GenAI transformation, as well as the impact of GenAI on HR and OD functions.

Senior Manager, Workforce & Organisation - Consulting

DeFacto

Following my transition to PwC, I continued to support DeFacto by advising the CHRO and OD team on key organizational development projects, leveraging relevant PwC approaches and methodologies.

Organizational Development Advisor

Defacto is one of Turkey’s largest fashion retailers, with operations in over 30 countries and a workforce of more than 14,000 employees. The company offers a wide range of affordable fashion and has a rapidly expanding e-commerce channel. Defacto has been recognized for its investments in digital transformation and agile operating models in the retail sector.

• Oversaw Org Development, Performance, HRIS units.
• Served as the HR representative responsible for governance in the Agile Transformation Committee; delivered monthly presentations to the Steering Committee.
• Led the OKR-based performance transformation.
• Led end-to-end bonus calculation processes and business unit coordination across 7 distinct department-specific bonus models.
• Managed HC planning, optimized workforce effectiveness via efficiency analysis and roles redesign.
• Implemented the Strategic Workforce Planning (SWP) model based on Gartner’s methodology for product management teams; achieved a 12% increase in revenue per FTE (USD)
• Oversaw HRIS systems incl. SAP Success Factors, SAP HR, LMS, ATS tools.

Head of OD & Performance & HR IS

Kale Grubu

Kale Group is a diversified industrial group in Turkey, operating in defense, construction chemicals, machinery, and energy sectors. The group employs over 5,000 people and is known for its strategic collaborations with global partners, especially in the defense and aerospace industries.

• Served as Group Admin for performance and talent strategy systems, while also acting as the HR Business Partner for 120 HQ employees.
• Built and implemented succession planning in SAP SuccessFactors across group companies.
• Owned the Balanced Scorecard-based performance management system as group admin on SF.
• Created and launched the award-winning Kalegends MT Program from scratch; attracted 16,000 applicants with 96% satisfaction.
• Delivered strategic HR insights to the CEO and Board through performance, succession, and talent analytics.
• Led the digitalization of key HR processes, including 360 Feedback, ATS, and LMS tools.

Talent & Performance Manager

TSK (Türk Silahlı Kuvvetleri)

For nearly 8 years, I took part in key projects at the Turkish Armed Forces headquarters, focusing on strategic workforce planning, organizational structuring, career development, and recognition systems.

• Conducted organizational and role design initiatives aligned with regional geopolitical dynamics, in collaboration with NATO member states benchmarking studies.
• Led strategic workforce planning initiatives considering external environmental factors and technological shifts, including scale-up and scale-down workforce scenarios.
• Designed performance management systems and related organizational policies.
• Managed talent processes incl. promotion, assignment, recognition.

Organizational Development Team Leader

Organizational Development & Workforce Planning leader with 15+ years of experience in consulting, fashion retail, manufacturing, and the military. Skilled in organizational design, change management (Prosci certified), HR transformation, and workforce analytics. Proven track record of leading large-scale transformations in multinational environments, aligning people, structure, and purpose to build agile, high-performing organizations.

Organizational Transformation
Change Management
Strategic Workforce Planning
HR Transformation (Organization & Systems & Processes)
Performance & Talent Framework Design

Barış Karaata

Son birkaç haftadır değerli H. Ulas Ozcan, PhD hocam ile şu soruyu tartışıyoruz:

“İşi yeniden dizayn etmeden yapay zekâ dönüşümü mümkün mü?”

Şirketlerin büyük çoğunluğu AI yatırımı yapıyor.
Pilot çalışmalar, use-case’ler var. Hatta bazı yerlerde verimlilik artışı da var.

Ama organizasyon yapısı aynı kalıyor.
Karar katmanları aynı.
Rol mimarisi aynı.
Performans metrikleri aynı.

O zaman şu soru kaçınılmaz oluyor:

AI gerçekten değer mi üretiyor, yoksa sadece heyecan mı?

Biz de birlikte bir makalede konuyu kapsamlı ele almaya karar verdik ve şunu savunduk:

👉 Yapay zekâ bir teknoloji projesi değil.
👉 Karar haklarının ve iş tasarımının yeniden dağıtımıdır.

WEF’in dört farklı gelecek senaryosunu inceledik.
Gartner’ın organizasyon tasarımı öngörülerini masaya koyduk.
Dynamic Capabilities perspektifini (sensing–seizing–transforming) işin içine kattık.

Ortak nokta çok netti:

Teknoloji hızından çok, organizasyonun adaptasyon kapasitesi belirleyici.

AI yatırımı ile performans arasında doğrudan bir ilişki yok.
Arada bir “organizasyonel yeniden tasarım” katmanı var.

Rol tasarımını değiştirmeden,
Karar katmanlarını sadeleştirmeden,
Yatırım yönetişimini disipline etmeden,

AI çoğu zaman “pilot bolluğu – ölçek kıtlığı” tuzağına düşüyor.

Özellikle üç konu üzerinde çok durduk:

1️⃣ Uzman rollerden AI-destekli versatilist rollere geçiş
2️⃣ Piramit yapının “elmas” forma evrilmesi
3️⃣ Stage-gate temelli yatırım disiplini kurulmadan ölçeklemeye gidilmemesi

En çok odaklandığımız nokta ise şuydu:

AI’nin asıl etkisi alt katmanı küçültmek değil,
orta katmanı güçlendirmek.

Yani mesele “kaç kişiyi azaltacağız?” değil,
“değeri hangi katmanda yeniden üreteceğiz?” sorusu.

Bu çalışma akademik bir çerçeveyle yazıldı ama aslında çok pratik bir yerden çıktı:

Kurumsal dönüşümün içinde olan bir organizasyonel gelişim lideri ile,
yıllardır organizasyon tasarımı ve yetenek mimarisi üzerine derinlemesine uzmanlaşarak onlarca şirketle çalışmış bir akademisyenin
ortak gözlemleri.

Sonuçta geldiğimiz yer basit:

Yapay zekâya yatırım yapmak kolay.
İçinde zorlu kararlar barındıran işi yeniden tasarlama hali zor.
Ama sürdürülebilir değer üretimi ikinci olmadan mümkün değil.

Merak edenler için makalenin tamamını paylaşıyoruz.

Görüşlerinizi duymak isteriz.

Organization Design & Effectiveness | Strategic Workforce Planning | Change Management - Prosci® Certified

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