Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Lead Scoring is for orchestration. Not humans.

As GTM builders, we love the "Score." It makes our job easy: 

• Score < 50? Route to nurture or automated sales sequence.
• Score > 75? Route to AE (Round Robin).

It is perfect backend plumbing plumbing 🪠

But the moment that lead hits the CRM, the "Score" becomes a liability.

If a rep gets a lead with a score of "70," they don't get excited. They get confused. 

"Is 70 good? Why is it 70? What does that even mean?"

And the first time they call a "70" and get shut down, they lose trust in the model forever.

We need to decouple routing logic from rep context.

The right way: 

• The Backend (For Ops): Use the Score to determine the treatment (1:Many vs. High-Touch).
• The Frontend (For Sales): Hide the score. Show the Signal (ie: context)

Take this example:

Ops View: Score 70/100. 

Real Context: 
• Trigger: Fresh $82M Series C (June 2025). 
• Friction: Sales headcount is up +75% YoY. 
• Strategy: Aggressively moving into Enterprise.

The Takeaway: This isn't just a "good fit." This is a company experiencing scaling pains. They have cash, but their processes are likely breaking under the weight of new hires.

If your rep sees "Score: 70", they pitch a generic demo. 
If they see "Series C + 75% Sales Growth," they pitch onboarding efficiency and process control.

Don't tell them it's a "70." Tell them why it matters.

Context > Math.

(Real example in first comment)

Maxence de Villepion  🧱

Co-founder at Cargo (YC S23) — Building the revenue architecture of forward-thinking companies 🚀

Your pipeline isn’t empty. It’s cluttered.

Most teams blur Intent and ICP into one messy score. Then they wonder why reps are burnout-busy while revenue stays flat.

Reality check:

• ICP (Fit) is Structural. The DNA. Size. Stack. Model. It defines potential.
• Intent (Signal) is Behavioral. The Pulse. Ad clicks. Event attendees. Hiring spikes. Funding. It defines timing.

Stop collapsing them. Orchestrate your pipeline using a 2x2 Engagement Matrix:

❌ Low Fit × High Signal: The Trap. Disqualify fast. These are the noise accounts that drain 30% of your rep capacity.

🔭 High Fit × Low Signal: The Hunting Ground. 
Don’t wait for a ping. Create one. Marketing runs air cover (ads, events). Sales breaks in with ruthless outbound. 
Goal: Force the signal. Move them up or move them out.

🔥 High Fit × High Signal: The Sprint. Drop everything else. These are the deals that make the quarter.

Your reps don't need more volume. They need a system that silences the noise.

#rules_of_engagement

Michael Saifoudine

KLIMB GROUP

BORING BRANDS DON’T BREAK THE BANK
Our vision → be a long-term partner, not just a service provider.

✦✦✦✦✦✦✦✦✦✦✦✦

KLIMB - SERVICES 👇

1. Consulting
→ GTM = Allbound Marketing Strategists (from 0 to 10M)
→ Brand = Design for Growth (Logo, Marketing Assets, Photo, Video…)
→ Web = UX & UI Experts, Integrators (Webflow, Wordpress, Headless CMS) and Web Growth (Lead Gen strategy, SEO, Content Marketing…)

2. Part-Time Partners → to build for the long-term

3. Coaching, Mentoring & Training → to tackle short-term challenges

Founder

Kuido.ai

Made the website kuido.ai with the help of a wonderful team 💛

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Kuido.ai - empowering lives with AI-driven health support.

Kuido is a non-profit initiative built by a collective of tech workers whose mission is to help patients of chronic disease & their caregivers better live with their disease.

Kuido builds chatbots where people can find all the information they need about their disease. All this information is curated by human experts to ensure it's reliable. 

We start with vitiligo - an auto-immune disease impacting millions of people in the world which depigments the color of your skin. 

Our vision extends beyond vitiligo. We aim at addressing all diseases where the information online is un-reliable and where having a medical appointment with an expert takes months and even years. 

Together we believe we can have an impact on the lives of many through technology & design.

If you want to have access to the product,
If you want to contribute directly with your talent to the project,
If your company wants to support it financially (today the project is auto-financed) feel free to reach out :

👉 https://www.kuido.ai/

Contributor (pro-bono)

OrderCast

B2B commerce platform for wholesalers and manufacturers. Raised 3M€ from Hoxton, Kima, Start Capital & Verissimo.

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In charge of the go-to market, marketing, brand, web and demand generation challenges and projects of OrderCast. 

→ Created all marketing assets (brand, website, decks, social contents, SEO, SEA).
→ Built more than 150+ pages to drive traffic growth and leads.
→ Lead brand and marketing campaigns to drive revenue growth.
→ Lead product design efforts: design systems, managing designers, UX & UI.
→ Core KPIs: MQL, SQL, ARR
→ Stack: Webflow, Figma, HubSpot, GA, Clearbit, Notion.

1.5B€ valuation - Leading SaaS spend management solution in EU.

--- --- --- ---

Lead the Web Team and roadmap globally. Day-to-day work with Developers, Designers, Marketing Specialists & Brand Experts.

→ Managed the website experience with Product & Marketing teams to deliver the new Product-Led Growth strategy.
→Responsible for the traffic growth (x2), conversion and UX across all web properties (core website + blog).
→ In charge of testing campaigns, A/B tests and growth initiatives on the website.
→ Report to the CMO & Director of Product Marketing about KPIs and digital marketing strategies.
→ Certified Cultural Fit Interviewer. Participated in hiring +60 Spendeskers.
→ Stack: Storyblok, Nuxt.js, Jamstack, Netlify, Segment, Google Optimize, GA, Amplitude, Hotjar, HubSpot & Notion.

Senior Growth Website Manager (Europe & USA) 

Memories (Collective)

Freelance Web & Brand Specialist

DigitalRecruiters

Worked for DigitalRecruiters (acquired by Cegid).
From 1 to 3 product teams. Lead the launch of the mobile app. Worked with developers and designers to deliver the best UX for both recruiters and candidates.

Product Manager

Bonne Mine (acquired by Windoo)

First startup created, ended up being acquired by our competitor Windoo. Enabling fitness and wellness for employees directly at their workplace. Worked with Nike, JBL, IKEA, MerciHandy and many more.

Co-Founder & CMO (Marketing, Growth, Brand & Web)

Get in touch 📩 → m.saifoudine@gmail.com 
Portfolio 🖼️ → https://dribbble.com/michael-saifoudine

Senior Website Manager - Growth Squad, Product Marketing Team

• Lead the Web Team and roadmap globally (Europe & USA). Close collaboration with
Developers, Designers, Marketing Specialists & Brand Experts.

• Build the website experience with Product & Marketing teams to deliver the Growth strategy

• Responsible for the CMS, traffic growth, conversion and UX across all web
properties (core website + blog)

• In charge of testing campaigns, A/B tests and growth initiatives on the website

• Report to the CMO, Director of Product Marketing and Demand Generation about KPIs and digital marketing strategies

• Certified Cultural Fit Interviewer

Stack: Storyblok CMS, Nuxt.js, Jamstack, Netlify, Segment, Google Optimize, Figma, Google
Analytics, Amplitude, Hotjar, HubSpot & Notion.

She runs marketing at one of the hottest scale ups right now.

Domitille de Saint-Exupéry is the CMO of lemlist and in this episode she shares how she went from DIY YouTube side hustle 🧶😅 to building proper demand engines in fast growing B2B companies.

We talked about:
1/ Demand gen vs capture in the real world
How to choose the right strategy based on market maturity and budget.

2/ Finding your “genius zone” in your career
How to identify what you are truly great at and build a career around it.

3/ Expert content, personal brands and employee advocacy
How to create content people trust and scale your influence without fluff.

We are ending the year with some world class guests and I am really happy to start the EOY series with Dom. Huge thank you to Annika for making this connection happen.

-- -- --

Full episode available on YouTube, Spotify, Apple Podcasts and all other platforms. Link to the full episode in the comments.

Founder @ KLIMB (hiring!) — Branding & Digital Studio | Podcast Host (Notion, Revolut, Lovable, Netflix, Zapier, Qonto, Typeform…)

Look dad, we made it to India 🇮🇳 ;) - Moustansir SAIFOUDINE

A month ago, Metaview launched their OOH campaign across Delhi, Hyderabad, Mumbai and Bangalore...

and I must say: knowing that the small studio I created two years ago is now supporting the growth of incredible scale ups like Metaview makes me really proud.

Thank you for your trust Stephanie Bowker. It means the world 🌏
And thank you Shahriar Tajbakhsh for pushing this all the way to India, it was worth it.

Also S/O to Sebastian Graz and Bixente Gellé for the designs and your great work every single day.

-

And thank you Piyush Raj for reminding me to post about it 😅

E-NER-GYYY! ⭐️ 
First word that comes to mind when you meet Keji Mustapha.

She’s the CMO at Partech, one of the defining names in global investment firms, and this episode was easily one of the most refreshing and natural conversations I’ve had in a long time.

We talked about:
→ Why the best founders don’t “add brand later”, they build it into their operating system from day one
→ Why bad storytelling kills more startups than weak PMF
→ What VCs actually look for when they evaluate a brand

Thanks again Keji for being such an amazing guest!

-- -- --

Oh, and Too Good To Go… we talk about you at the end (54:18), in case the idea could be of interest ;)

🎧 Full episode on YouTube, Spotify, Apple Podcasts and all other platforms.
Link in the comments.

Congrats to Brevo for this huge milestone! 
Let’s build great things in 2026 🙌🙌🙌

We’re incredibly proud and excited to announce that we have closed a €500 million investment round, officially making Brevo a unicorn. 🦄

From day one, our mission has been clear: empowering millions of companies to build lifelong customer relationships. This new chapter gives us the means to advance that mission with even greater ambition.

But more importantly: this milestone isn’t an end goal.
It’s an accelerator, one that enables us to deliver the most unified, accessible, and impactful customer platform.

This investment will allow us to:
• Offer an even more unified and accessible customer engagement platform
• Strengthen reliability, performance, and scalability
• Deepen innovation through Brevo AI Lab
• Develop simpler, smarter, more powerful tools — from advanced automations to Sales CRM and deep data analytics

All of this, while remaining guided by the values that define us. Our B Corp commitment reflects our belief that growth and positive impact must advance together.

To our customers: thank you for your trust.
And to our 1,000 teammates: thank you for raising the bar day after day.

We’re moving forward with purpose, and in many ways, because today is day one.

taplio

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Maxence de Villepion 🧱

Michael Saifoudine

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The Battle

Maxence de Villepion 🧱

Michael Saifoudine

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