Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Lead Scoring is for orchestration. Not humans.

As GTM builders, we love the "Score." It makes our job easy: 

• Score < 50? Route to nurture or automated sales sequence.
• Score > 75? Route to AE (Round Robin).

It is perfect backend plumbing plumbing 🪠

But the moment that lead hits the CRM, the "Score" becomes a liability.

If a rep gets a lead with a score of "70," they don't get excited. They get confused. 

"Is 70 good? Why is it 70? What does that even mean?"

And the first time they call a "70" and get shut down, they lose trust in the model forever.

We need to decouple routing logic from rep context.

The right way: 

• The Backend (For Ops): Use the Score to determine the treatment (1:Many vs. High-Touch).
• The Frontend (For Sales): Hide the score. Show the Signal (ie: context)

Take this example:

Ops View: Score 70/100. 

Real Context: 
• Trigger: Fresh $82M Series C (June 2025). 
• Friction: Sales headcount is up +75% YoY. 
• Strategy: Aggressively moving into Enterprise.

The Takeaway: This isn't just a "good fit." This is a company experiencing scaling pains. They have cash, but their processes are likely breaking under the weight of new hires.

If your rep sees "Score: 70", they pitch a generic demo. 
If they see "Series C + 75% Sales Growth," they pitch onboarding efficiency and process control.

Don't tell them it's a "70." Tell them why it matters.

Context > Math.

(Real example in first comment)

Maxence de Villepion  🧱

Co-founder at Cargo (YC S23) — Building the revenue architecture of forward-thinking companies 🚀

Your pipeline isn’t empty. It’s cluttered.

Most teams blur Intent and ICP into one messy score. Then they wonder why reps are burnout-busy while revenue stays flat.

Reality check:

• ICP (Fit) is Structural. The DNA. Size. Stack. Model. It defines potential.
• Intent (Signal) is Behavioral. The Pulse. Ad clicks. Event attendees. Hiring spikes. Funding. It defines timing.

Stop collapsing them. Orchestrate your pipeline using a 2x2 Engagement Matrix:

❌ Low Fit × High Signal: The Trap. Disqualify fast. These are the noise accounts that drain 30% of your rep capacity.

🔭 High Fit × Low Signal: The Hunting Ground. 
Don’t wait for a ping. Create one. Marketing runs air cover (ads, events). Sales breaks in with ruthless outbound. 
Goal: Force the signal. Move them up or move them out.

🔥 High Fit × High Signal: The Sprint. Drop everything else. These are the deals that make the quarter.

Your reps don't need more volume. They need a system that silences the noise.

#rules_of_engagement

BforCure

Growth

Bakalay

I help companies drive growth by building or rebuilding their user experiences and by helping them structure their experiments efforts

Freelance Growth | Web 2.0 & Web3

Lyzi

Head of Growth

Growth Tribe Academy

Growth Tribe is the European leader in training in the fields of Growth Marketing, UX Design, Data Translation, AI. 🏆 To summarize, what I did there:

👨🏼‍🏫 As Trainer & Product Lead
👉 Taught Growth to +1500 professionals
👉 Coached +300 professionals 
👉 Built a course on Growth design & Product and handled projects with external experts
👉 Took care of the Roadmap, development and improvement of our user experience

🕵🏻‍♂️ As part of the Growth Team
We drove growth +700% the 1st year then +150% the 2nd year and built two whole course and customer base from the ground up
👉 Managed the User Research analysis
👉 Built scalable lead generation through diverse acquisition channels (LinkedIn, forums, slack communities)
👉 Built Engineered Marketing tools for our lead gen 
👉 Helped the sales team with lead qualification tools
👉 Built different personalized user paths via landing page to improve our conversion
👉 Specialized on Product and long term experiments to drive our growth
👉 Built the Referral program (3rd source of customers) and took care of virality

Growth Marketing Trainer  🇫🇷| Growth Coach | Product Lead

TestWe

First of all, I discovered the world of learning through this job. My mission here:

👉 Produce a huge lot of content in French and English (200+ articles, 10+ white papers, 10+ podcasts, 5 videos) and to market them

👉 Lead the content and design team

👉 50+ experiments in Awareness - Acquisition - Activation (email marketing, engineered marketing, usability tests on landing pages, onboarding rethinking etc.)

👉 Implemented the GROWS process with my team

Take a look at some of the content I produced 👇

Content Manager | Growth

Handlle

Handlle was an app that let you order whatever the f**k you want, simply by sending a text message. once you've done it, 🤜 BAM you got delivered 😉

taplio

The Battle

Maxence de Villepion 🧱

Goran Nikcevic

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The Battle

Maxence de Villepion 🧱

Goran Nikcevic

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maxence de Villepion 🧱's LinkedIn Performance

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