Troy Munson

I'm a pure top of funnel biz dev guy. I start conversations with strangers. 

I'm currently the Head of GTM at College Inc., part of the flytedesk family. It's the platform that controls ad inventory on college campuses. Over 2,300 schools make OOH, digital, email, student influencers, college newspapers, and student SMS marketing opportunities available to brands through College Inc. With over 10,000 advertisers relying on College Inc., it’s the default college marketing platform for the brands winning college.

We've worked with most of the folks talking to college kids... American Eagle Outfitters, Uber, Uber Eats, Starface, Adobe, Quizlet, Nintendo, Venmo, Headspace.

Young people form life-long brand preferences and habits in college. It’s the moment of highest lifetime customer value and lowest cost of customer acquisition.

College students are difficult to reach—most block ads online, few watch network TV, and over 80% skip ads on Snapchat and TikTok in under one second. Bottom line: You can't run the same marketing playbook on campus and hope to win.

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The Battle

Troy Munson

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