Troy Munson

Magaya Corporation

Led the relaunch of magaya.com, doubling organic impressions YOY consistently for three years running with a strategic focus on high-intent keywords.  

Created an extensive library of full-funnel content from the ground up: articles, product collateral, press releases, ebooks, white papers, case studies, first-party industry research, and much more, contributing to doubling revenue in two years.
 
Contributed to the successful implementation of marketing automation solutions including HubSpot, Demandbase, RollWorks, and Qualified. 

Led PR efforts, including crisis communications during the pandemic, post strike, tariff uncertainty, and other disruptions, that saw Magaya thought leadership being published in every major freight/logistics trade publication, including Inbound Logistics, Journal of Commerce, SupplyChainBrain, Freight Business Journal, DC Velocity, and many others.

Director of Digital Marketing

Magaya Insurance Services, Inc.

Led the relaunch of magayainsurance.com, yielding a 300% increase in organic search impressions within 2 months of go-live.

HubSpot

Contributed customer feedback that improve the HubSpot customer experience and help guide the direction of HubSpot’s existing and future solutions.

Webinar panelist, "Marketing Made Easy: Grow your business like a team twice your size with HubSpot."

Customer Advisory Board Member

Mi9 Retail

Led the relaunch of mi9retail.com, including new content, total redesign, two new languages, and added features. 

Doubled the number of monthly web-generated leads in the first six months after the relaunch using only organic, inbound marketing.

50% increase in overall web traffic in the first 6 months using only organic techniques.

Led all digital marketing and content initiatives, including product collateral, video, thought leadership, and more.

Managed the marketing integration process at Raymark following its acquisition by Mi9 Retail, including all digital media, sales enablement materials, CRM integration, PR,  and more.

Digital Marketing Manager

Raymark

Developed brand and product marketing plans and strategic marketing initiatives, leading to a 400% increase in leads in the first year.

Oversaw the complete redesign of the raymark.com website with new content, design and functionality, leading to a 50% increase in traffic.

Created digital and print collateral, videos, blog posts, presentations and more. Contributed to the planning and execution of events including webinars and trade shows including the highest lead-generating event in the company's history. 

Developed and implemented social media and digital marketing strategy: SEO, SEM, Google AdWords, Twitter, SlideShare, LinkedIn and more leading to an increase in traffic and leads. 

Elaborated and executed product roadmap and launch plans. 

Supported the sales department with demos, presentations and product training and contributed to RFP responses.

Contributed functional requirements to new products, including market demands, competitive influence and business/use cases. Reviewed new products for usability and functionality.

Product Marketing Manager

Specialization in CRM, e-commerce, e-mail marketing, and retail store solutions including POS (point of sale) and clienteling.

Functional lead on the product team building a retail-specific CRM solution based on the Microsoft Dynamics platform.

Retail-specific business process consultation, needs analysis, project implementation, and training.

Implemented customized international CRM solutions.

Created multimedia presentation material and collateral including RFP responses, sales enablement tools, and sales reports.

Supported the marketing team with product knowledge for cross-channel communications, including social media, webinars, and corporate website.

Retail Business Analyst

IKEA

Managed marketing calendar and store website.
 
Internal communications ambassador for 40+ managers and 350+ coworkers on all matters related to marketing, promotions, add-on sales and commercial themes.

Maximized add-on sales - annual sales approx.  $10 million. 

Managed seasonal collections and commercial themes including all product life cycle decisions (reduction budget, logistics, visual merchandising and planograms).

Commercial Activities Manager

Director of Digital Marketing at Magaya Corporation | HubSpot Customer Advisory Board Alumnus

With 15 years of marketing leadership experience in high-growth B2B SaaS organizations, I thrive in fast-paced environments where creativity and collaboration drive meaningful results. 

I have executed nine successful marketing integration projects and PR campaigns for mergers, acquisitions, and private equity recapitalizations, alongside several strategic website relaunches. 

Notable achievements include doubling revenue within two years, achieving a 40% increase in organic clicks in under a year, and driving a 300% surge in organic search impressions in less than two months. I am passionate about leveraging innovative strategies to fuel growth and propel organizations to new heights.

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The Battle

Troy Munson

Danya Rielly

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