Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

2018 - toured penthouse apartment downtown while just a college student with no money. 

2020 - moved in

2019 - visited LA and checked out Zillow listings in Venice beach

2021 - moved into one of the same listings right off the beach

2023 - family vacation in 30A, Florida. Fell in love with the beach town vibe.

2025 - moved into house there .5 miles off the beach

Kicking off 2026 staying at a farmstead with chickens, goats, pigs, sheep, ducks, turkeys… 

and our two German shepherds herding it all. 

The 2028 vision has already come to life…

The only thing between now and then:

- some hard work
- some smart decisions 
- Father Time

Thoughts ➡️ Reality

Social Commerce + Creator Marketing | Mom's Favorite Son

The incentive will determine the outcome.

If your team isn't directly incentivized to work harder, why will they?

If your agency partner has no upside, why will they create it?

Call me cynical but everything in life is quid pro quo.

And the "quo" of not getting fired is not proportional to what it once was.

I took the holiday break to design this for our business.

Three rules for incentives across org:

1. Incentivize day-day role

As your capacity and bandwidth grows, so should your earnings. Do more, earn more.

2. Incentive on department success

Training + collaborating team members can be negative to existing workload. 

Put incentives to department team success collectively.

3. Incentive on company value creation (market cap, earnings)

Equity shares for leadership, rev-shares for everyone else.

AI generative content is going to sky rocket 500+ brands this year.

Then it will destroy the brand reputation of the 1,000+ brands that copy the formula right as the consumer pendulum swings back around. 

I hope I'm wrong

WSS / Eurostar, Inc.

CRM/Email Marketing Specialist

Boardriders

Managed email and lifecycle/journey campaign execution and analysis for DC Shoes, Von Zipper, and Element North American audiences.

- Played a key role in retention strategy development and campaign execution across a database of ~1 million contacts
- Worked across multiple channels and teams within branding and design as a project manager for the retention channel
- Developed and briefed campaign concepts to the design team
- Conducted weekly analytics reports through Adobe Campaign and Google Analytics to inform future campaign strategy

Email Marketing Specialist

Careismatic Brands, Inc.

Managed email campaign execution and analysis for AllHeart D2C channel and all CBI brands' B2B channels.

- Successfully executed company's largest 2-week annual promotion: Nurses Week
- Built and executed 6-12/weekly HTML-based emails in Salesforce Marketing Cloud and conducted campaign analysis via Google Analytics and Tableau 
- Supported development and execution of SMS campaigns through Attentive
- Conducted weekly A/B tests to maximize SMS and Email Engagement
- Wrote/supported email and SMS copy

Managed email campaign briefing, execution, and analysis for Quiksilver and Billabong's North American audiences. 

- Oversaw the execution of record-breaking Cyber Week performance, surpassing previous revenue by ~$5 million
- Worked alongside a team to transition email marketing design from image-based messaging to live text templates to drive higher engagement, improve accessibility, and reduce project completion times
- Worked closely with retail/e-commerce buyers and marketing managers to develop/brief email stories while establishing monthly/weekly cadences
- Built and executed 8-12/weekly HTML-based emails segmented from a list of ~1m addresses through Adobe Campaign
- Conducted weekly analytics reports to inform future campaigns 
- Coordinated with Social, Web, and Digital teams to effectively execute broader digital marketing campaign goals
- Conducted A/B tests on SL/PH and email content
- Wrote email marketing copy

University of California, Santa Cruz

Contracted support role in University Relations’ Donor Engagement and Data Management teams

- Managed the building and calendaring of mass HTML-based marketing emails, including fundraising campaigns and e-newsletters 
- Measured email marketing KPIs via A/B testing to better inform communication campaign strategies and gauge impact on fundraising
- Conducted CRM and ERP data queries to build email audiences  
- Copy-edited fundraising language and all email communications to external communities

Email Coordinator & Data Specialist

Island Conservation

Supported Fundraising and Communication teams

- Oversaw all small donor (<$25k) communications, including gift acknowledgment, drafting of solicitation language, and engagement strategy. 
- Worked on creation of membership program aimed at converting small donors into monthly contributors 
- Drafting and copy editing for donor engagement initiatives, grant writing, blog stories, and newsletters
- CRM data management and queries for audience creations

Philanthropy Specialist 

U.S. House of Representatives

Preformed as Case Manager, Intern Coordinator, and Field Representative

- Managed Constituent Casework involving the SSA, CMS, Department of State, and DHS
- Coordinated with D.C. staff on public relations, developing and delivering policy updates and political stances.
- Coordinated Office Interns: Hiring, Training, Supervision

Congressional Aide

Philanthropy Intern

Hey there! Here's a tidbit about who I am (containing but not limited to):

> Driven digital marketer with 3+ years of experience in retention with international DTC companies 

> Experience in Email & SMS Marketing, List Segmentation, CRM & Lifecycle Marketing, A/B Testing, Data Analysis, Project/Campaign Briefing, and Project Management 

> Proficiency in Klaviyo, MailChimp, Salesforce Marketing Cloud, Adobe Campaign, Shopify, Google Analytics, and Adobe Photoshop & XD

> Currently learning more about Social Media strategy and content development, and synergy between social and email/sms channels 

> Goal: I would like to eventually lead a digital department overseeing all channels and help develop a successful e-commerce team

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The Battle

Jake Bjorseth

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

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