Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

2018 - toured penthouse apartment downtown while just a college student with no money. 

2020 - moved in

2019 - visited LA and checked out Zillow listings in Venice beach

2021 - moved into one of the same listings right off the beach

2023 - family vacation in 30A, Florida. Fell in love with the beach town vibe.

2025 - moved into house there .5 miles off the beach

Kicking off 2026 staying at a farmstead with chickens, goats, pigs, sheep, ducks, turkeys… 

and our two German shepherds herding it all. 

The 2028 vision has already come to life…

The only thing between now and then:

- some hard work
- some smart decisions 
- Father Time

Thoughts ➡️ Reality

Social Commerce + Creator Marketing | Mom's Favorite Son

The incentive will determine the outcome.

If your team isn't directly incentivized to work harder, why will they?

If your agency partner has no upside, why will they create it?

Call me cynical but everything in life is quid pro quo.

And the "quo" of not getting fired is not proportional to what it once was.

I took the holiday break to design this for our business.

Three rules for incentives across org:

1. Incentivize day-day role

As your capacity and bandwidth grows, so should your earnings. Do more, earn more.

2. Incentive on department success

Training + collaborating team members can be negative to existing workload. 

Put incentives to department team success collectively.

3. Incentive on company value creation (market cap, earnings)

Equity shares for leadership, rev-shares for everyone else.

AI generative content is going to sky rocket 500+ brands this year.

Then it will destroy the brand reputation of the 1,000+ brands that copy the formula right as the consumer pendulum swings back around. 

I hope I'm wrong

Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

taplio

The Battle

Jake Bjorseth

Jacob Shipley

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taplio

The Battle

Jake Bjorseth

Jacob Shipley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

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