Seven years ago, I was just a kid with a hunch.

Brands didn't understand Gen Z. 

I saw the gap and knew it had to be fixed.

But the thing about being an 18 y/o dropout with no experience, clients, or money?

No one gives a shit.

I had to go prove it.

I scratched. Clawed. Worked like hell to just get a chance.

I got a shot and took it.

Trndsttrs was born. 

The idea became a team.

A team that would prove our thesis brick by brick. 

The stakes grew and so did the team.

We helped McDonald's navigate COVID. 

We launched your favorite brands on TikTok and hacked the algorithm.

We changed the vertical content game forever. 

We helped brands break through the noise. Built creator partnerships that mattered. And ran campaigns that didn't sell into culture, but shaped it.

We built, pound for pound, the best Gen Z team in the world.

But here's what they don't tell you about building something from scratch:

You don't just learn how to solve problems. 

You learn to spot the ones that keep coming back.

For years, we solved the same problem over and over again.

Every campaign, every deal, every strategy—it all pointed to the same gap.

The brand <> creator ecosystem is broken.

We worked around it. We filled the gaps ourselves.

Until one day, we realized we weren’t just filling the gaps.

We were building the solution.

Now I find myself building RoC (return on creators).

Not a new idea—it’s the culmination of everything we’ve built, everything we’ve learned, and every challenge we’ve solved along the way.

This is our moonshot. Beaten and battered grapes forming our magnum opus.

I'll continue to operate with Trndsttrs as the premier social commerce agency—partnering with a select group of brands to drive results on the fastest-growing commerce platforms in the world.

Jake Bjorseth

2018 - toured penthouse apartment downtown while just a college student with no money. 

2020 - moved in

2019 - visited LA and checked out Zillow listings in Venice beach

2021 - moved into one of the same listings right off the beach

2023 - family vacation in 30A, Florida. Fell in love with the beach town vibe.

2025 - moved into house there .5 miles off the beach

Kicking off 2026 staying at a farmstead with chickens, goats, pigs, sheep, ducks, turkeys… 

and our two German shepherds herding it all. 

The 2028 vision has already come to life…

The only thing between now and then:

- some hard work
- some smart decisions 
- Father Time

Thoughts ➡️ Reality

Social Commerce + Creator Marketing | Mom's Favorite Son

The incentive will determine the outcome.

If your team isn't directly incentivized to work harder, why will they?

If your agency partner has no upside, why will they create it?

Call me cynical but everything in life is quid pro quo.

And the "quo" of not getting fired is not proportional to what it once was.

I took the holiday break to design this for our business.

Three rules for incentives across org:

1. Incentivize day-day role

As your capacity and bandwidth grows, so should your earnings. Do more, earn more.

2. Incentive on department success

Training + collaborating team members can be negative to existing workload. 

Put incentives to department team success collectively.

3. Incentive on company value creation (market cap, earnings)

Equity shares for leadership, rev-shares for everyone else.

AI generative content is going to sky rocket 500+ brands this year.

Then it will destroy the brand reputation of the 1,000+ brands that copy the formula right as the consumer pendulum swings back around. 

I hope I'm wrong

Cole Fortman

Teaching non-tech people how to build and systemize without any coding required.

I run Fortman Digital, a no-code agency and coaching business helping entrepreneurs and SMBs simplify, automate, and scale—without writing a single line of code.

My agency builds custom client portals, automated workflows, and AI-powered systems using tools like Airtable, Softr, and Make.com. As a coach, I also teach non-technical founders how to confidently build and manage their own no-code solutions.

What I Do Best:

Done-For-You Automation: Fully built solutions to streamline your operations.

Personalized Coaching: Friendly guidance that empowers you to create your own tools.

Making Tech Simple: Breaking down complex processes into clear, actionable steps.

Keeping it Fun: Using humor, analogies, and storytelling to make learning enjoyable 😄.

My clients save hundreds of hours, cut operating costs dramatically, and gain the confidence to build independently.

Who should connect? Entrepreneurs, SMB owners, or anyone curious about leveraging no-code to scale their business 🚀.

If you're ready to simplify your operations and grow faster with no-code, let's connect 🤝.

Cheif No-Code Officer

This role consists of both strategizing which no-code/low-code tech stacks are best suited for the problem at hand as well as a role in actually building the product/software using the specified tech stack.



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Jake Bjorseth

Cole Fortman

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The Battle

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Cole Fortman

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Bjorseth's LinkedIn Performance

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