Alset

At Alset, we are dedicated to empowering businesses through high-quality software development and consulting services. I lead our team to deliver custom software solutions, mobile and cloud applications, and web development projects. By employing agile methodologies, we ensure timely and budget-friendly deliveries, saving clients up to 40% compared to US-based alternatives. My role includes overseeing engineering processes, driving innovation, and ensuring our commitment to integrity, discipline, quality, and excellence.

Key Achievements:

Led over 50 successful software projects.
Achieved a 95% client satisfaction rate.
Enhanced operational efficiency, reducing development costs significantly for our clients.

CEO and Head Of Engineering

Member of the Board

Stadiobet

Chief Technology Officer

Otter Waiver

Otter’s digital platform allows organizations to create, publish, sign, and store liability waivers for a price that is lower than printing physical paper. We make eSignatures simple and accessible to our industry, for the sake of the planet and your piece of mind.

Soldsie

Soldsie is a social commerce platform that allows customers to purchase products through comments on Facebook and Instagram.

PopBookings

I joined PopBookings as the first Senior Developer, where I spearheaded the development of the marketplace/recruitment platform from the ground up. I provided the system architecture and led the development of a Service-Oriented Architecture (SOA) solution and the mobile app. My role expanded to include CTO responsibilities, where I oversaw the technical strategy, ensuring scalability and reliability. My contributions were pivotal in driving the platform's growth and success, ultimately enhancing the user experience and operational efficiency.

Key Achievements:

Architected and developed the initial SOA solution and mobile application.
Led a team of developers to ensure project milestones were met.
Promoted to CTO, where I further enhanced the platform's capabilities and performance.

Certified Scrum Master and Senior Software Engineer

Edenred México

Edenred is a world-leading financial company that offers incentive programs for companies, employees, and commerces. I was brought here to help them improve some transaction performance issues in their solutions.

Contractor

Grupo Salinas

Grupo Salinas is a group of Mexican companies, created by Ricardo Salinas Pliego, with activities in the media, telecommunications, financial services, and retail trade.

Project Leader

IT Consultant

Schwarzwolf Computec

InnovaUNAM Unidad Ingeniería

Senior Web Developer

Missed your development goals? I’ll get you back on track and under budget in 28 days.

Passionate about helping businesses grow and succeed. With over a decade of experience, I've led teams in startups and multinational corporations to develop innovative software solutions. At Alset, we turn ideas into market-ready digital products, delivering on time and under budget. Let's collaborate to exceed your development goals.

Tristán Martínez

CEO | Business Intelligence | Digital Marketing

As CEO of PC Social, I lead with one goal: helping businesses win in today’s fast-moving digital world through AI-powered marketing strategies that deliver real results.

With over seven years of hands-on experience in marketing innovation, I specialize in turning data into action—using advanced tools like sentiment analysis, predictive modeling, and automation to fuel high-performing content, lead generation, and ROI-focused campaigns. My team and I don’t just follow trends—we set them.

At PC Social, we develop custom marketing intelligence frameworks that allow our clients to understand their audience, outperform competitors, and scale with confidence. Whether it's building a smart funnel, optimizing paid media, or launching an interactive data-driven experience, we back every decision with insight—not guesswork.

If you’re looking for a strategic partner who understands AI, audience psychology, and business growth, let’s connect. I’m always open to collaborating with brands ready to think bigger, act smarter, and lead with purpose.

J. Fernando Perez

I can spot an AI-written post in about three seconds. You probably can, too.

We are drowning in a sea of perfect grammar and zero soul.

When everyone has access to the exact same intelligence, perfection becomes a commodity.

A startup founder recently asked me how to stand out when competitors are publishing 10x more content using AI.
I told them: "Stop optimizing for volume, and start optimizing for friction."

AI is an incredible execution engine. It can analyze data, map journeys, and structure arguments in milliseconds. But it cannot synthesize human empathy. It hasn't lived your failures.

If your strategy is to just prompt a chatbot and hit publish, you are actively commoditizing your brand. Use AI to build the infrastructure. Use your humanity to build the connection.

Are you using AI to replace your voice, or to amplify it? #ai #content #aistrategy #marketing #aicontent #strategy #business #𝘢𝘳𝘵𝘪𝘧𝘪𝘤𝘪𝘢𝘭𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 #𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺 #𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 #𝘤𝘰𝘯𝘵𝘦𝘯𝘵𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 #𝘗𝘊𝘚𝘰𝘤𝘪𝘢𝘭

Fernando Perez

Chief Executive Officer @PC Social | AI, Data-Driven Marketing

Why your B2B marketing feels like a "digital stalker" (and how it's killing your pipeline). 

Right now, CMOs and CFOs are facing a $26 Billion problem called the Privacy Paradox: 
📊 71% of buyers demand hyper-personalization. 
🚫 40% will abandon you if that personalization crosses the line into "creepy."

For the last decade, traditional marketing agencies built their retainers on the "Surveillance Swamp." They bought third-party data and used tracking pixels to chase your prospects around the internet with retargeted ads.

Neurologically, this triggers the amygdala. It causes stress. It breaks trust instantly.

At PC Social, our Intelligence Engine operates on a different biological framework: The Oxytocin Moat.

Data from Harvard and Google proves that emotionally connected B2B buyers are 50% more likely to buy, generating a +52% higher Lifetime Value (LTV) than merely "satisfied" customers.

So, how do you engineer intimacy at scale without being creepy? You stop acting like a Stalker, and start acting like a Digital Butler.

Instead of capturing leads with boring, gated PDFs, our MDaaS (Marketing Desk-as-a-Service) model codes Custom Interactive AI Assets—like ROI calculators and diagnostic tools—that provide massive upfront value.

When a CFO voluntarily inputs their own numbers into a custom tool to solve a problem, they aren't being stalked. They are being served. It's called Zero-Party Data, and it is the ultimate competitive advantage.

Swipe through the architectural data-brief below to see the exact math and neuroscience behind B2B Brand Trust. ⬇️

(Curious if you are wasting money on your current marketing strategy? See the link in the comments to run your brand through our 60-Second Marketing waste audit). #b2b #ai #google #gemini #marketing #business #B2BMarketing #neuromarketing #DataPrivacy #CMO #CFO #MDaaS #PCSocial #behavioralscience #growthstrategy

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First Template

Salesforce Administrator

Project Management Certificate Program

A+ Certification Course 

PC Social is a boutique‑turned‑breakthrough AI‑native marketing & business‑intelligence agency.
Born at the intersection of creativity, data science, and automation, we operate as an embedded extension of our clients’ teams—delivering measurable growth without the overhead of a traditional in‑house department.

We call our model Marketing Desk‑as‑a‑Service (MDaaS): a subscription‑based “always‑on” hub that fuses generative‑AI content engines, predictive analytics, and conversion‑rate optimisation into one seamless workflow. The result? Lower CAC, faster experimentation, and marketing that learns and improves every single day.

Our Mission:
To turn innovation into predictable revenue for organisations that refuse to stand still. We help visionary leaders replace siloed, manual marketing with an agile, data‑driven growth engine powered by the latest in artificial intelligence.

Let’s Co‑Create Your Next Growth Chapter
Whether you’re a scale‑up looking to enter new markets, a global brand rebuilding post‑reorg, or a CMO chasing ambitious KPIs, PC Social plugs in fast, thinks boldly, and executes with scientific precision.

👉 Visit us: pcsocials.com
👉 Email: marketing@pcsocial.app
👉 DM our founder: https://www.linkedin.com/in/jnando82/

Utilized Artificial Intelligence for various vital functions, including:

► Content Creation: Automated the generation of engaging and relevant content.

► Lead Generation: Identified potential leads through predictive analytics and AI-driven insights.

► Sentiment Analysis: Analyzed customer sentiments to fine-tune marketing strategies.

► Social Media Marketing Intelligence: Leveraging AI to optimize social media strategies and maximize ROI.

► Automation: Streamlined repetitive tasks, improving efficiency and productivity.

► Data-Driven Marketing: Implemented data-driven approaches to enhance marketing campaigns and achieve better results.

► Developed an advanced data modeling tool with over 15 million social media posts. This tool is instrumental in constructing a comprehensive database that enables the identification of social personas for targeted marketing campaigns.

► Successfully built the company's social media presence starting from scratch; as a result, our following has grown to over 20,000 on different platforms. Using social media, I have significantly improved our brand's visibility and successfully connected with essential stakeholders.

► Demonstrated exceptional leadership in building and managing high-performing teams, achieving significant milestones, and fostering a collaborative work environment.

► Produced compelling content that resonated with the target audience, achieving an impressive 10% engagement rate on social media.

Chief Executive Officer

► Improved cross-departmental cooperation and information communication processes by providing presentations to staff members and administration.
► Led the design and implementation, including integration between three internal systems, including a customer-facing training website, which within one year, decreased administrative processes by 45%.
► Created the initial development, incubation and ownership transition of a select few emerging programs and engaged over 2000 external customers and ~750 consultants.
► Wrote program requirements to define operations and meet target customer satisfaction objectives.
► Implemented KPIs for planning cell, achieving a 95% increase in tracking all indicators.

Program Manager

► Engineered, recorded, and implemented maintenance to complete system upgrades and improvements with the update manager
► Collaborated with cross-functional teams to draft project schedules and plans
►  Decreased process discrepancies, proactively inspecting performance, and site safety while monitoring project status
►  Coordinated construction planning, material resources, and staff scheduling to ensure on-time, under-budget completion for over nine projects
► Analyzed business requirements and uniquely designed a Microsoft Access database using SQL, achieving goals and objectives for all business needs.

Project Manager, Owner

►  Streamlined and refined organizational development and reduced personnel actions by 75%
►  Restructured the HR program to one centralized focal point, eliminating unnecessary actions by 50%
►  Discovered mistakes and inefficiencies whilst managing more than 900 records which resulted in the promotion of 3 people

Project Manager

►  Worked directly for the Commander with a $6B center budget
►  Designed unique system software which tracked more than 5K records, and achieved 100% accountability
►  Created a process for the three-star General to review, edit and complete promotion packages, decreasing processing time by 75%
►  Directed and oversaw personnel actions across 14 directorates and functional offices; responsible for more than 1.2K military records including reviewing and editing performance reports
►  Created vital reports that provided status on personnel actions, increasing awareness by directors and decreasing late reports by 60%

Senior Business Analyst

►  Resolved challenging customer issues, including device-related troubleshooting, technology solution delivery, billing and service inquiries and addressing more than 50 calls per day
►  Finished the year with more than 99% customer satisfaction - unprecedented with less than 1% of employees able to achieve the same
►  Endowed innovative, individualized solutions, satisfying the changing needs of diverse customers
►  Developed constructive and sustainable consumer relationships which enhanced sales and create customer loyalty
►   Operated a high-volume workload within a deadline-driven environment, consistently meeting a leading performance benchmark in all areas of speed, accuracy, and volume
►  Winner of the employee of the year

Customer Technical Support

►  Served as a non-commissioned officer, with an impeccable ten years of management and leadership supporting the 452nd Air Base Wing, 452nd Maintenance Squadron, 61st Air Base Group, and Space and Missile Systems Center
►  Managed IT and personnel office for 300-member unit, ensuring personnel and aircraft were mission-ready
►  Functioned as custodian accountable for $500K worth of computer equipment, with it always being 100% accounted for during mandatory annual inventories
►  Led five specialists in innovating, designing and maintaining the organization’s internet and intranet websites
►  Designed on-demand databases which increased productivity and efficiency by 30%
►  Performed daily network management, control, and administration of information flow which ensured 99.9% system reliability

Business Analyst / IT Specialist

Deliver & pickup of shipment from customer’s site on time “safely & securely.

Proper communication with customer at the time of shipment pickup and delivery.

Delivery & pickup as committed and build the relationship with the customer.

Accountable to finish the route plan according to task given by the team leader.

Drive the company vehicle safely and securely.

Update the weekly vehicle log with the collaboration of automotive division.

Handle the company provided tools & resources with care.

Service Provider

PC Social

B2B Trust Science

Can automation replace authentic networking? The AI LinkedIn debate.

Why do we connect? Because we crave meaning, not just numbers.

When I asked a mentor how to stand out, he said: 'Show your why, then let AI amplify your story.'

AI can curate content, but the story you tell must come from your heart.

Use AI to analyze what resonates, but let your voice guide the narrative.

Your profile becomes a living manifesto—AI writes the polish, you craft the purpose.

LinkedIn's new AI verification lets us prove skills, yet the real power lies in human curiosity.

Ask yourself: Are you letting algorithms decide what you care about, or are you steering the conversation?

Authenticity fuels trust; automation fuels visibility. Combine both, and leadership emerges.

Ready to blend purpose with technology? Comment below with your biggest AI challenge. PC Social #ai #automation #business #sales #tech #marketing

Hyper-personalization powered by AI is reshaping loyalty—are you missing the 2026 wave?

We often think AI is a tool, but it's a mindset shift for leadership.

Think of a CEO who asks, “What would my customer want right now?”

That question becomes the compass for every campaign, not a checkbox in a spreadsheet.

With AI, those questions can be answered in milliseconds, but the vision must stay human‑centered.

A culture that empowers marketers to iterate fast, guided by data, will see loyalty rise like never before.

The true challenge is not the technology but the willingness to trust insights over instinct.

Leaders who champion this trust set their teams free to experiment and connect.

Are you ready to trust the data so your team can trust your customers? #ai #marketing #business #data #insights

Staying human is a leadership advantage in an AI‑driven world. Daily rituals like intentional pauses and unplugged reflection help you protect your clarity, creativity, and presence. These practices keep your heart and mind engaged even as technology accelerates around you.

entrepreneur.com

medium.com

Looking ahead is smart, but real resilience comes from future-proofing your business now. Learn five steps to set you up to thrive. Focus on strengthening your foundation: streamline systems, delegate well, develop adaptable teams, and stay open to innovation.

In every modern go-to-market system, trigger events are the invisible accelerators—they’re the moments when prospects move from passive to proactive, turning curiosity into genuine buying momentum.

https://lttr.ai/AoiBb

#sales #b2bmarketing #GTM

When deciding upon a positioning strategy, it’s important to keep in mind what your product or service does.

Read more 👉 https://lttr.ai/AokTI

#branding #brandstrategy #brandpositioning #Marketingdigital #Marketingstrategy #Community #Entrepreneurs #Social #Chatgpt #digitalmarketing #socialmarketing #Digitalmarketing #marketingdigital #AI #marketingstrategy #community #entrepreneurs #social #chatgpt #chatbot #socialmediamarketing #Socialmarketing #Socialmediamarketing

Use social media ads:  data-preserver-spaces=”true”>Utilize targeted social media ads to reach new audiences, increase brand awareness, and drive sales of music releases.

Read more 👉 https://lttr.ai/AW4RN

#musiccontent #music #contentmusic #Marketingdigital #Marketingstrategy #Community #Entrepreneurs #Social #Chatgpt #digitalmarketing #socialmarketing #Digitalmarketing #marketingdigital #AI #marketingstrategy #community #entrepreneurs #social #chatgpt #chatbot #socialmediamarketing #Socialmarketing #Socialmediamarketing

The “Switching” Mechanism Once the AI detects this movement, it triggers a “Personalization Engine” (like Mutiny or Adobe Target ).

Read more 👉 https://lttr.ai/AoiYa

#elm #psychology #AI #socialmarketing #marketingdigital #marketingstrategy #chatgpt #chatbot

Small Business Website Launch Checklist (2026): https://lttr.ai/AokUT

#SmallBusiness #WebDesign #Checklist #LocalBusiness

It provides a valuable starting point for businesses to understand their competitive environment and develop sound strategies to succeed in their industry.

Read more 👉 https://lttr.ai/AojZ8

#portersfiveforces #portersfive #businesstrategy #Marketingdigital #Marketingstrategy #Community #Entrepreneurs #Social #Chatgpt #digitalmarketing #socialmarketing #Digitalmarketing #marketingdigital #AI #marketingstrategy #community #entrepreneurs #social #chatgpt #chatbot #socialmediamarketing #Socialmarketing #Socialmediamarketing

𝗪𝗵𝘆 𝘆𝗼𝘂𝗿 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗮𝗿𝗲 𝗯𝗼𝗿𝗶𝗻𝗴 (𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗲𝗺).
Most B2B case studies are "Success Porn." Everything went great, graphs went up, the end. Boring. And biologically ineffective.

Neuroscientist Paul Zak found that for a story to trigger Oxytocin (the trust hormone), it needs TENSION. It needs a struggle.
Don't start with the solution. Start with the problem.
Describe the pain. The fear of failure. The late nights.
THEN introduce the guide (you).

When the brain "simulates" the struggle via Neural Coupling, the eventual success feels earned. The reader bonds with the brand.
No struggle, no Oxytocin. No Oxytocin, no trust. #data #insights #analytics #datadriven #ai #business #datastorytelling #tech #Storytelling #Neuroscience #ContentMarketing #BrandStory

What is one of the biggest frustrations with a Project Management Office (#PMO)?

#projectmanagement #pmotips

pmmajik.com

lttr.ai

Unlock the power of data with these 10 Marketing Statistics to help you make smarter marketing decisions! 📊💡

Read more 👉 https://lttr.ai/ApSZT

#stats #statistics #analytics #smartmarketing #Marketingstrategy #Community #Entrepreneurs #Social #Chatgpt #digitalmarketing #socialmarketing #socialmediamarketing #Digitalmarketing #AI #marketingstrategy #community #entrepreneurs #social #chatgpt #chatbot #marketingdigital #Socialmarketing #Socialmediamarketing #Marketingdigital

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With this information, companies can implement strategies to outperform their competitors, maximize growth opportunities, and maintain a sustainable competitive advantage.

Read more 👉 https://lttr.ai/ApS5a

#porterfive #strategy #Socialmediamarketing #Marketingdigital #Marketingstrategy #Community #Entrepreneurs #Social #Chatgpt #digitalmarketing #socialmarketing #Digitalmarketing #marketingdigital #AI #marketingstrategy #community #entrepreneurs #social #chatgpt #chatbot #socialmediamarketing #Socialmarketing

How to SEO Keyword Research Guide - The Ultimate Beginner's Guide to SEO [2021] #SEO

youtube.com

If you are running a small business, use social media effectively to attract new customers and engage with existing customers. #Marketing #SocialMedia #Business @HeartofManoj
https://lttr.ai/ApR6y

Personalised Websites That Actually Win Customers: https://lttr.ai/ApTIW

#WebDesign #Conversions #Website #LS25WebDesign

organizations can use social BI to identify potential customer segments, track customer support interactions, spot influential customers and influencers on social media channels.

Read more 👉 https://lttr.ai/ApTYz  #socialintelligence #intelligence #strategy #marketing #smb

taplio

The Battle

Tristán Martínez

J. Fernando Perez

Followers

Posts

Engagements

Likes

Performance ScoreJ. Fernando Perez's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tristán Martínez

J. Fernando Perez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}J. Fernando Perez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJ. Fernando Perez's LinkedIn Performance