+15 Years in the SEO industry, I’ve been at the forefront of driving massive growth, traffic, and visibility for brands across global markets. Specializing in the highly competitive iGaming sector, I develop cutting-edge SEO strategies that not only improve rankings but also maximize conversions and long-term sustainability.

My expertise lies in understanding search algorithms, competitive landscapes, and evolving digital trends, allowing me to craft innovative, data-driven solutions that give brands the edge they need to dominate.

💡 Passionate about sharing insights, analyzing trends, and staying ahead of the game, I thrive on helping businesses unlock their full potential in this fast-paced digital world.

🔥 I use LinkedIn to reach out to fellow SEOs, Digital Marketers, and Software Developers, helping me keep up with trends and tap into valuable insights from industry experts. 

Let’s connect and level up together!

Trifon Boyukliyski

Maja Jovančević

Gentoo Media

Director of SEO

Gaming Innovation Group

Head of SEO (Casino)

-Guiding a team of (very talented) SEOs.
-Implementing a product-focused approach to SEO by aligning interest of key stakeholders: Content, Product, Development and SEO. The progress is driven by our collective efforts and execution time is much shorter.
-Leading multiple affiliate websites targeting seven markets up the SERPs by focusing on high intent low competiton keywords and brand SEO. As a result, we rank (as well) for the most competitive keywords in the industry.

Senior SEO Manager - SEO Team Lead

In charge of affiliate websites targeting a single market.
My duties include: organising workflow in my team, creating a strategy to avoid website and SEO cannibalisation, performing on-site audits, organising off-site campaigns, competitor research, understanding the psychology of the market and managing expectations.

In short: I make sure the website performs and converts and so far we've increased traffic up to 60%, affiliate clicks up to 15% and had one of our best converting months in terms of FTDs and registrations.

Apart from that, I have the privilege to work with very talented people and I am happy to be able to contribute to the overall knowledge of the department through our whiteboard sessions.

SEO Manager

Tabula Creativa

Tabula Creativa is a marketing agency based in Serbia, focusing mainly on content based SEO. As the managing director, my job is to bring new business and make sure that the quality we deliver is top notch.

Founder and Managing Director

TallyFox Social Technologies AG

After being a client for 10 months, TallyFox hired me to be their full-time marketing director in order to help promote their new platform, Tallium

Marketing Director

Dejan SEO

As an associate account manage and a senior SEO strategist, I am responsible for the work of a team of experienced SEO strategists in our European offices. My main duties include:
Communication and Strategy:
•	Daily written client liaison, briefing and reporting, both internally and externally.
•	Project health-check reporting to Head SEO strategist: making sure that everything is completed on time and that it corresponds to Dejan’s quality requirements.
•	Collaboration with SEO strategists regarding creative link bait and inbound marketing ideas. 
Management
•	Being an intermediary between Head SEO strategist, Account manager and  SEO coordination team.
•	Use of project management tools and processes (e.g. Basecamphq, Google Analytics, Majestic... as well as our own tools ).

Associate Account Manager and Senior SEO Strategist

2012 IIHF U18 World Championship

Being a fan, I was ecstatic when I was asked to join the organisational team. My role was:

Planning and executing marketing strategies (both offline and online)
Managing a small group of volunteers
Organizing press conferences, setting out press releases, monitoring the coverage of the event in the media (in Serbia and abroad).
Obtaining sponsorships and making sure that the sponsors got what they paid for.

Estonia won. Serbia came second.

Head of marketing and PR department

Milk&Honey Communications

Milk&Honey CommunicatioNS is a locally based company providing offline and online advertising options to businesses based in Serbia or abroad (mostly neighboring countries). 

My role was to acquire new customers, interview them and suggest the most effective advertising campaign to suit their needs-both online and offline. 

Some of my clients were: Megatrend University (Serbia), Perutnina Ptuj (Slovenia), Puzzle Group (Serbia) etc.

Client Manager and Event Coordinator

RTV Panonija

RTV Panonija is a successful and respected regional TV station in Serbia. I have hosted two shows there: “View”- a short youth oriented TV show and “Jutarnji program", a Saturday morning live TV show. I am also behind a couple of documentaries that are still being aired.

Having started my work as a TV host at an early age, I quickly picked up on audience interests and I am now perfectly capable to predict whether certain marketing strategy will work with wider audience or not. 

I am still active as a host, opening press conferences and hosting festivals (“Baby Exit” and “Business Exit”).

Television Presenter

I am a "full stack" SEO, that has executed both on-site and off-site work, but my knowledge is not siloed as I am passionate about digital marketing in general.

Having worked for both local and international markets, I am able to research and implement SEO strategies that will give the best results. I know how to get the job done, the easiest way and with the highest cost to benefit ratio. I don't toot my own horn but rather let results speak for themselves.

Even though I envisioned myself as a translator when I was 16 and studied French language to become one, life quickly showed me what I am best at doing. I understand the world of marketing and I am capable of promoting and selling pretty much everything.  And, as Socrates said: “I know that I know nothing”, so I always learn, each day. 

Apart from my work, I speak at SEO conferences, organise workshops and I mentor. I believe that talent can be chiseled, and I’ve shaped a lot of people.

I think the biggest personal quality I have is being grateful.


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Trifon Boyukliyski

Maja Jovančević

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