+15 Years in the SEO industry, I’ve been at the forefront of driving massive growth, traffic, and visibility for brands across global markets. Specializing in the highly competitive iGaming sector, I develop cutting-edge SEO strategies that not only improve rankings but also maximize conversions and long-term sustainability.

My expertise lies in understanding search algorithms, competitive landscapes, and evolving digital trends, allowing me to craft innovative, data-driven solutions that give brands the edge they need to dominate.

💡 Passionate about sharing insights, analyzing trends, and staying ahead of the game, I thrive on helping businesses unlock their full potential in this fast-paced digital world.

🔥 I use LinkedIn to reach out to fellow SEOs, Digital Marketers, and Software Developers, helping me keep up with trends and tap into valuable insights from industry experts. 

Let’s connect and level up together!

Trifon Boyukliyski

SEO IS DEAD (For Those That Wait)

Waiting is the real ranking killer.

AI didn’t replace SEOs. It replaced slow ones.

Adapt or get archived.

SEO & iGaming Powerhouse | Affiliate Marketing Pro | Digital Growth Strategist

Open article: Google Updates Kill Businesses & 90% of SEOs are NEXT by Charles Floate • 7 min read

Google Updates Kill Businesses & 90% of SEOs are NEXT

As the host of Odys Podcast, I connect with elite SEO practitioners who consistently deliver top-tier organic performance across competitive verticals. My guest roster features both established industry leaders and behind-the-scenes experts who've generated impressive results but haven't previously shared their methodologies publicly.

What sets our conversations apart is our commitment to exploring the complete SEO spectrum without restrictions – from technical optimization to advanced black hat techniques that most podcasts won't touch. Our no-taboo approach means we analyze every strategy objectively based on performance data rather than industry politics. 

If you've developed innovative approaches, achieved significant ranking improvements, or have unique insights on any aspect of search – from the most compliant to the most controversial – don't hesitate to reach out.

Aneta Samkoff

First events of 20206 done - just returned from ICE and iGB Events Barcelona!

The highlight of the whole trip was for sure our Odys iGaming Connect event. And I’m so honored to have led the panel on iGaming Affiliation Does and Don’t for 2026, with such top professionals such as: Marcin Wludyka, Aleks Manok, John Wright, and Emilio Takas. Couldn’t have asked for a better discussion and more engaged audience - awesome questions Martin Grozev and the Holistic SEO crew!

We also filmed really good podcasts with some iGaming stars, but our full guest list got eradicated because of sickness and lost voices (learned to schedule the recordings at the beginning for the future - apparently it’s normal for such big events 😆 ). But here are:

- Henk Wolff on iGaming Social Media Strategies for 2026 
- Surya Palli on Differentiating Products That Are the Same

Lots of hands on practical advice, real-life examples, and insider insights! Can’t wait to publish!

Next, hanging out we the best team ever Odys Global - Alex Drew, Nikola Radujković, Anni Ma, Alexandru Carpovici,  and finally getting to meet in person the people I always work with 😄  Kadi Aguraijuja, Aleks Manok, Olga Ciobanu, Alexandr Vozicov, and Aleksandar Pejaković! Lots of great food and even better conversation (got to speak in Russian and surprised half of my team 🤣 )

And the best of all - catching up with old friends - eating the weirdest seafood (crab brain and shell snails that I typically see as souvenirs people buy - had no clue you can eat that) with Sean Bianco, walking the halls of ICE and getting the best coffee with Marcin Wludyka, and sightseeing Sagrada Familia and all the Gaudi monuments with no other but Jessica López Ruiz! 

And meeting new ones: Dima Dimants - so glad that we finally got to talk in person - looking forward to many more great meetings like that. Lawson Blair - can’t wait to catch up again and meet the entire Stake team! Nikolas Monti-Potsolakis - see you in Athens!

Last but not least, thanks to Alexandr Vozicov, Odys Poland finally has a recording team photo - thank you Sergiusz Świerczek for all your help! Next we need to somehow get Michał Mączka - our fearless editor - into the picture and we’ll get the full Odys Podcast Poland crew :D 

This business trip finished with a team attempt to hike Montserrat trails but the sudden attack of winter complicated the plans so that only the crazy people willing to walk with fully wet shoes finished the hike - check out Anni Ma's coverage of this story on our Fb or IG profiles to get the full story 🤣

See you in Hong Kong next!

Looking forward to ICE Barcelona next week with Odys Global team🔥  Message me if you'd like to connect! 

#icebarcelona #igb #odyspodcast

“Most SEOs are using schema markup wrong.”
That’s not a hot take — it’s a diagnosis.

In the newest Odys Podcast episode, Peter Macinkovic, Head of SEO at Stake, breaks down why schema markup fails for most websites — and why chasing rich results often does more harm than good.

This conversation goes far beyond “add FAQ schema” or “get stars in SERPs.”
It’s about how Google actually understands websites, entities, and relationships — and how schema markup fits into that system.

🟣 What most SEOs get wrong about schema markup:
- Treating schema as a labeling or keyword task
- Chasing rich results instead of building context
- Misclassifying pages and destroying search intent
- Optimizing for short-term CTR instead of long-term rankings

🟣 What Peter explains instead:
- Why schema markup is about relationships, not keywords
- How entity connections outperform traditional SEO tactics
- Why site links often beat rich results for real CTR
- How proper schema improves indexing speed and SERP real estate
- Why Stake ranks for competitive terms without targeting them directly

🟣 Entity SEO & Google’s Knowledge Graph:
- How schema markup connects pages, entities, and concepts
- Why entity relationships outperform keyword optimization
- How brands become synonymous with keywords without targeting them
- The role of schema in Google’s knowledge graph

🟣 Scalable Schema Strategy:
- How to design schema markup for thousands of pages
- Page-type based schema systems
- JSON-LD best practices for scalable SEO
- Testing, validation, and failure states in schema implementations

If you think schema markup is just about stars, FAQs, or enhancements —
 this episode will completely change how you approach structured data.

 👉 Link in comments

#SchemaMarkup #StructuredData #TechnicalSEO #AdvancedSEO #EntitySEO #OdysPodcast #Stake

“Google gaslit us for 15 years.” — Erfan Azimi explains what really changed after the Google leak.

In our newest Odys Podcast episode, Erfan Azimi — the expert behind the Google leak and the founder of EA Eagle Digital — joins us 18 months later to explain what happened after the leak, whether there were repercussions, and how Google algorithm updates actually work today, including:

🟣 The Google Leak — 18 months later:
 • What the Google leak actually revealed (and what it didn’t)
 • Whether Google changed anything after the leak
 • Did Erfan face consequences for publishing it?
 • Why the industry misunderstood parts of the leak

🟣 How Google algorithm updates work today:
 • What signals still matter post-leak
 • Which “SEO best practices” never mattered
 • Why user behavior data is more important than Google admits
 • What Google algorithm updates really optimize for now

🟣 The biggest SEO & business mistakes:
 • Why “playing Google’s game” is the wrong strategy
 • Why SEO is no longer just a marketing channel
 • The danger of delegating search blindly
 • How algorithm updates become a revenue risk

🟣 What founders & C-levels must understand:
 • Why organic traffic is a single point of failure
 • How to think about Google risk strategically
 • Why businesses should not be like Google
 • What smart companies do differently post-leak

Link in comments 👇

"Creating a community is not opening a Facebook group — you have to really care about people." — Koray Tugberk GUBUR explains what most founders get wrong about community-led growth.

In our newest Odys Podcast episode, Koray Tugberk GUBUR, founder of Holistic SEO & Digital and creator of the topical authority methodology, reveals how he built a 40,000-person community that generated $1 million+ in 48 hours — without spending a single dollar on marketing or advertising.

🟣 The Accidental $1M Launch:
• How 8,000 people waited on a waitlist for 2 years (and stayed)
• Why the community grew to 32,000 Facebook members, 25,000 newsletter subscribers — all organically
• The moment that shocked the SEO industry: ranking 4 websites without backlinks
• "I became a brand without realizing I was becoming a brand"

🟣 What Makes Community-Led Growth Actually Work:
• Why most communities fail: founders want attention, not relationships
• The difference between opening a Facebook group vs. building a real community
• How internal cohorts (automation, AI, semantics, technical, business) create deeper engagement
• "Don't expect anything in return — just see them as your friends and support them"

🟣 The Dark Side of Building a Brand:
• Dealing with slander, trademark attempts, and people hijacking your concepts
• Why it took 2 years to stop caring about public criticism
• How to tell real friends from people using you for business purposes
• The policy: never respond to negativity, never block critics (they become future members)

🟣 Strategic Advice for Business Leaders:
• Why being the smartest person in the room is actually a bad thing
• "Don't try to be the best SEO — try to be the best manager and strategist"
• Focus on business conferences, not just SEO conferences, if you want to build wealth

🟣 Speaking Strategy That Builds Authority:
• 12+ conferences in one year — each talk builds on the previous one
• Why repeating the same speech is terrible (and what to do instead)
• How episodic conference talks became the foundation for Topical Authority 2.0
• Publishing real results with real website names vs. influencer marketing tricks

🟣 The Future Vision:
• Creating a technology and business hub in Kusadasi, Turkey
• Bringing community members to live together year-round
• "I want to vanish slowly" — building leaders who can carry the work forward
• New course on algorithmic authorship (what people now call "AI optimization")

Link in comments 👇

taplio

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