+15 Years in the SEO industry, I’ve been at the forefront of driving massive growth, traffic, and visibility for brands across global markets. Specializing in the highly competitive iGaming sector, I develop cutting-edge SEO strategies that not only improve rankings but also maximize conversions and long-term sustainability.

My expertise lies in understanding search algorithms, competitive landscapes, and evolving digital trends, allowing me to craft innovative, data-driven solutions that give brands the edge they need to dominate.

💡 Passionate about sharing insights, analyzing trends, and staying ahead of the game, I thrive on helping businesses unlock their full potential in this fast-paced digital world.

🔥 I use LinkedIn to reach out to fellow SEOs, Digital Marketers, and Software Developers, helping me keep up with trends and tap into valuable insights from industry experts. 

Let’s connect and level up together!

Trifon Boyukliyski

I’m Andrew Holland, Director of SEO at JBH, one of the UK’s leading digital PR agencies based in Manchester.

Delivering SEO, GEO, CRO, and Digital PR for some of the world’s best-known brands and the fastest-growing SMEs across the globe.

Alongside agency work, my content reaches more than 100,000 readers every month and over 1 million people a year.

Through two newsletters, Growth Through Content and AI Growth Lab, I’ve grown a subscriber base of more than 52,000, making them among the largest SEO and content marketing newsletters online.

I’m also responsible for generating over 20 million video views and reaching more than 1 million people weekly through organic social media.

In addition, I’m an international speaker (BrightonSEO, San Diego, and more), a columnist for Search Engine Land and Marketing Week, and the author of The Value of SEO, a book used by leading agencies to train their sales teams.

But I didn’t start here.

For 17 years, I worked as a police officer, specialising in intelligence and investigations. Through covert policing, I gained a deep understanding of how networks grow. That experience still shapes my strategic approach to SEO today.

After developing chronic asthma, I left the force and built my own agency delivering SEO, content, and social media marketing for clients worldwide.

In 2022, I transitioned that business, along with my clients and team, into a multi–seven-figure agency, where I became Head of Organic Marketing, leading a 14-person team and managing strategy for 70+ clients.

Our team produced more than 100,000 words of optimised content each month, driving consistent growth and measurable revenue across multiple sectors. My role included recruitment, strategy, business development, staff training, and operational optimisation.

At JBH, I run an AI-efficient SEO department, developing AI-powered apps, workflows, and tools that streamline delivery, improve precision, and scale performance.

I also created the Six Signals Framework, now central to JBH’s SEO strategy. It is a structured methodology that combines SEO, GEO, CRO, PR, and content to deliver perfectly optimised copy, faster performance gains, and clear commercial impact.

Today, I work with global brands and ambitious SMEs, helping them turn visibility into growth, fame, and revenue.

With experience spanning fintech, e-commerce, leisure, sport, hospitality, legal, DTC, and more, I offer sector breadth and proven commercial results.

Andrew Holland

The Best SEO Reporting Solution EVER!

I've been a customer of SEO Testing for years and have known its founder Nick Swan for almost as long as I've been an SEO.

So, when I messaged Nick to tell him how I was using SEOtesting's end-of-month report and AI to handle reporting for me, I was super excited that he loved the idea.

So much so that he has now added how I handle AI reporting into SEO testing.

A single click drafts you a report of the month's SEO performance, including any SEO tests.

The automated report includes charts and images based on data from the search console.

SEO testing is, without a doubt, one of the best tools any SEO can have and use and some of the new features, such as LLM traffic tracking and the new 'labs' tools, are amazing.

And with the SEO Reports now automated, SEOs can spend more time doing SEO work and less time reporting.

P.S. I know this will seem like one of those weird sponsored posts...it's not.

The AI report feature has emerged from email conversations between Nick and me over recent weeks.

Andrew Holland 

Director of SEO | PR Strategist | AI Growth Strategist | Fame Engineer | Engineering Measurable Revenue Growth through SEO, PR, AI SEO, Digital PR & Content Marketing

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The Battle

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