Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Building Real Communities Through Interaction

KY3 (Know Your Company, Know Your Customer, Know Your Community) is a technology company focused on helping brands create meaningful, lasting connections with their audiences.
We design interactive engagement tools that live quietly beneath the surface — fueling loyalty programs, real-world activations, and digital community-building — without making the technology the center of attention.

Our belief:
The best tech isn’t flashy — it’s seamless, invisible, and human-first.

At KY3, we bridge companies, customers, and communities through smart infrastructure that empowers action, not just transactions.

Founder

Ambassadors

Ambassadors was founded to identify and capitalize on emerging trends. Since its founding, the company has created a network filled with skilled and experienced Ambassadors throughout numerous different industries. We continue to innovate projects via our services and solutions.

Ambassadors has worked with clients: Coinbase, Bored Ape Yacht Club, Bron Studios, Feature.io, Huxley, Lollipop Racing by David Ayers, Netflix, and more

Partner/Product Lead

Vitruveo

Led brand development and product positioning for a Web3-based creator ecosystem, overseeing strategy, partnerships, and user engagement.

inherited an existing community of ~7.5k and scaled a community of 25,000+ members, leveraging data insights to drive engagement and brand affinity
Conducted market analysis and beta testing, implementing user feedback to optimize platform usability and demand.
Created multiple internal dashboards and applications for customers to do various tasks and transfer various assets.

Ecosystem Director

Future Buildr

Founding member of Future Buildr a community founded for builders of Web3

W3bify

Director of Marketing And Community

PFPWORLD

Head of Marketing

Sonr

Developed and maintained comprehensive brand guidelines, ensuring consistency across all marketing materials.

Spearheaded high-visibility events including SXSW and Miami Tech Week, increasing brand recognition and consumer engagement.

Led content development and community-building initiatives, fostering a strong brand identity and consumer loyalty.

Creative Director

TRADERVERSE

TRADERVERSE is a company established by traders and technology enthusiasts to support the greater stock and crypto trading communities. We believe that the current stock and crypto markets have evolved in such a way that there is a definitive need for a dedicated social network that will empower traders and support their quest for more data, interactions, and a dedicated community that shares their passion. At the heart of our company is our goal to empower traders and allow them to perform at their best by providing them with powerful tools in our easy-to-use social platform.

TRADERVERSE Social is an intelligent social network and collaborative analysis platform designed for retail traders. It is a dedicated, tailored social network for stock and cryptocurrency traders that utilizes proprietary artificial intelligence to provide users with the enhanced features, and community insights they need to succeed. 

TRADERVERSE Stream is an Audio, Video, and Live Streaming platform dedicated to the education and engagement of its community. Network directly engages the community by bringing awareness to social content.  It is integrated with TRADERVERSE Social to provide immersive, engaging and real communication.

Website: www.traderverse.io

Co-Founder

Freelance, self-employed

Created blog and obtained a reading audience of over 20,000 with a 1.6 million reads

taplio

The Battle

Trey Ditto

Zachary Holwerda

Followers

Posts

Engagements

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