Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Columbia University

Senior Vice President Communications

Vice President of Communications

Starry, Inc.

Executive Vice President, Communications, Government Affairs and Strategic Advancement

Leads all government affairs, corporate, policy and investor communications, and strategic partnerships for Starry's digital equity program, Starry Connect.

Senior Vice President, Government Affairs, Corporate Communications & Strategic Advancement

Virginia Lam Abrams is a co-Founder of Starry, an advanced fixed wireless broadband provider. Starry was founded in 2015 on the simple premise that every household deserves access to high-quality, affordable broadband. Starry’s proprietary technology dramatically reduces the cost of connecting and serving homes with gigabit quality broadband, coupled with a world-class customer experience. Starry completed its IPO in March 2022 and today serves nearly 100,000 customers across Boston, New York, Los Angeles, DC, and Denver, with a focus on serving multifamily communities and expanding low-cost access to public and affordable housing communities through its Starry Connect program.

Senior Vice President, Communications & Government Relations

Aereo

Aereo was a groundbreaking online television technology that enabled consumers to watch and record live broadcast television using a cloud-based antenna and DVR. With more than $97 million in venture funding, Aereo’s mission to bring live broadcast television online opened up a national debate on the impact of outdated laws on technology and innovation, a challenge that took the company to the United States Supreme Court in 2014. Aereo’s aggressive consumer campaign and its forward-looking policy positions created a fundamental shift in how the industry and regulators view “over-the-top” streaming.

Rubenstein Communications

Rubenstein Communications is one of New York City’s leading strategic communications firms. The Public Affairs & Issues Management group works with a diverse range of clients to develop strategies for policy advocacy, crisis communications, litigation support, executive communications, political & community outreach and overall corporate reputation management.

Senior Vice President, Public Affairs

Dan Donovan for New York State Attorney General

Richmond Country District Attorney Dan Donovan was the Republican nominee for New York State Attorney General in the 2010 election cycle. Endorsed by Mayors Bloomberg, Koch, and Giuliani and Governors Christie and Pataki, Donovan launched a statewide campaign to win the seat being vacated by Andrew Cuomo. Besting any previous Republican nominee, Donovan received nearly a dozen endorsements from newspapers across the state including, Newsday, The Buffalo News, The New York Daily News, and The New York Post.

Communications Director / Deputy Campaign Manager

Rubenstein Communications, Inc.

Senior Vice President / Special Assistant to the President

Office of the Mayor of New York City

Deputy Press Secretary to Mayor Michael R. Bloomberg

Agency Portfolio: Department of Education; NYC Police Department; NYC Fire Department; Office of Emergency Management; Department of Sanitation; Mayor’s Criminal Justice Coordinator; Law Department &amp; Corporation Counsel; Department of Investigation; Business Integrity Commission; Gambling Commission; Sheriff’s Office; New York City Housing Authority; and Department of Youth and Community Development

New York City Fire Department (FDNY)

Spokesperson/Public Information Officer

Blair Hull for U.S. Senate

Deputy Press Secretary & Political Operative for U.S. Senate campaign in Illinois

City of New York (New York City Fire Department)

Urban Fellow

Virginia Lam Abrams is a seasoned corporate communications and public affairs executive with more than two decades of experience working in technology, media and politics. Ms. Lam Abrams specializes in working with companies and executives whose businesses are highly disruptive to entrenched industries, are poised for accelerated growth, have significant regulatory implications, or generally are seeking to broaden influence on policies at a local, state or federal level. She is a master storyteller with a unique ability to shape public narratives to push forward business priorities, including the ability to distill complex issues into actionable concepts for customers, regulators and lawmakers. Ms. Lam Abrams also has deep expertise in crisis communications and high-profile litigation matters. She has spent her career working in the public sector and with publicly traded and privately held, venture-backed companies.

taplio

The Battle

Trey Ditto

Virginia Lam Abrams

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