CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Benzinga

Digital Assets Lead / Staff 

Press Trust of India (PTI)

•	Orchestrated and covered a wide range of incidents including, general and business news stories, apart from interviewing top politicians, bureaucrats, diplomats, and Nobel peace prize winners.
•	Crafted news content after assessing facts and research materials to appropriately represent the information.
•	Tracked exclusive corporate news in genres pertaining to Banking, BPO, IT, Retail, Auto, and business stories.
•	Leveraged networking skills and credible research sources to investigate breaking news developments.
•	Pitched original ideas to key decision-makers including suitability for the target audience and media.
•	Reviewed written, audio, or video content, following prescribed editorial style and formatting guidelines.

Senior Correspondent

Asian News International (ANI)

•	Researched and reported on specialized fields such as tourism, real estate, conglomerates, education, and the Maharashtra government.
•	Delivered 4-5 packages a week to Channel News Asia, Singapore including Skype live crosses, interviews, and political/business news coverage for ANI on all major developments.
•	Evaluated new ideas, whilst engaging in information gathering through comprehensive research & analysis.

News Correspondent

Ex- Cointelegraph, Current Benzinga || Cryptocurrency & Blockchain Communications Professiona**Cointelegraph, Benzinga || Cryptocurrency & Blockchain Communications Professional**

With over 15 years of experience as an accomplished leader in communication and multichannel content creation, I have a proven track record in delivering impactful and strategic content. Ensuring all content is brand-focused, consistently styled, high-quality, and optimally tailored for search engines and user experience across various channels, including online platforms, social media, email, point of purchase, mobile, video, print, and in-person interactions. I define and implement content strategies that align with and extend marketing initiatives, both short-term and long-term, determining the most effective techniques for the brand with a key focus on continuously evolving tactics. 

I manage teams of writers, editors, and content strategists, ensuring adherence to best practices in grammar, messaging, writing, and style. Integrating content activities within traditional marketing campaigns and leading go-to-market strategies ensures cohesive and comprehensive communication efforts.
My expertise includes creating marketing campaigns, in-store communications, messaging triggers, and gathering consumer insights through qualitative and quantitative research. With a strong background in developing integrated campaigns across multiple channels, including broadcast, video, blogs, websites, newsletters, and other offline channels, I am skilled at synthesizing intricate concepts and conveying them in easy, meaningful, and jargon-free language for articles, blogs, press releases, and social media posts.

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