Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

InformationWeek

• Edited and reported on insights from CIOs, CTOs, and C-suite leaders in enterprise IT.  
• Hosted the InformationWeek podcast, facilitating discussions on shared challenges and strategies.  
• Engaged in tabletop exercises with industry leaders to explore critical issues in IT project leadership.

Senior Editor

Reporting on enterprise IT trends and strategies in cloud computing and DevOps in the digital transformation era.

Senior Writer

New Jersey Business magazine

Reported on business trends and the influence of politics on major New Jersey industries.

Freelance Writer

Blueshift Research

Conducted interviews and research per client requests for perspectives on the prospects of  targeted subjects by seeking input from industry stakeholders.

Journalist-Researcher

Street Fight

Reported on hyperlocal marketing technology innovations and market trends, as well as interviewed conference guest speakers.

Investopedia

Edited investment content and fast-paced, high volume daily news on publicly traded consumer, technology, entertainment, and other companies.

Freelance Editor & Contributor

DealFlow Media

Reported on trends and regulatory influences affecting the alternative finance, small business lending industry.

Developed, wrote, and edited branded content to drive audience engagement for the agency’s technology clients, who rank among the Dow 30.

Xconomy

Planned, scheduled, reported, and edited stories for the New York channel about the technology startup community. Increased website traffic in 2015 more than 35 percent, and for first quarter 2016 increased website traffic 60 percent.

New York Editor

Reported on and wrote daily online news about New York’s technology startup community.

Correspondent, New York City

TheStreet.com

Reported on and wrote news about publicly traded movie studios, television broadcasters, and other entertainment companies.

Freelance Contributor

The Record

Writing business stories on innovative companies in Bergen and Passaic counties.

Freelance Correspondent

Journalist, editor, and photographer with more than twenty-five years of experience covering technology, finance, entertainment, media, and other industries while quickly growing an audience. I have reported on the proliferation of artificial intelligence, cloud migration, startups, digital transformation, and the market dynamics that drive these changes.

taplio

The Battle

Trey Ditto

Joao-Pierre Ruth

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