CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

Bybit EU

WBU Executive Member, Head of Growth & COE

Bitstamp

Leading global marketing with a focus on growth in Europe and UK, and supporting US and APAC expansion. Overseeing full-channel strategy across CRM, social, product, performance, SEO, localisation, brand & partnership, design, and comms. Driving GTM, adoption, market activation, and community engagement.

Established Bitstamp’s B2B business in Turkish market with top-tier 2 local banks.

Vice President, Marketing

Lead and integrate brand and product marketing functions to deliver strategic growth—driving market visibility, user engagement, and brand recognition and partnership through cohesive messaging, impactful campaigns, and a unified visual identity.

Head of Product Marketing & Brand

Established Bitstamp’s product marketing function from the ground up, initiating the development and execution of impactful strategies for newly launched products via multiple channel integration.

Head of Product Marketing

RIDDLE&CODE - The Blockchain Interface Company

Led the marketing team in developing and executing the go-to-market strategy for R&C’s custody services and tokenization platform, driving brand awareness, lead generation, and strong market positioning in a competitive landscape.

Head of Marketing

Garanti BBVA Payment Systems

American Express Cards Senior Product Marketing Manager

Credit Cards Growth & Engagement Manager 

HSBC

Credit Cards Growth & Activation Manager  

QNB Finansbank

Debit Cards Product Marketing Manager 

Garanti BBVA

Attendance of 2 months Management Trainee Program 

Deep diving and analyzing of corporate customers financials

Corporate Loans - Management Trainee

Aysenur has considerable experience in marketing, payment systems, blockchain technology, product marketing and customer life cycle management. Focuses on multi-national marketing management for both corporations and start-ups. Has managed different roles in crypto and financial systems more than 10 years career. Currently, focuses on blockchain technology & crypto marketing strategies, product marketing and growth. 

Blockchain Technology | Marketing Management | Product Marketing | Customer life cycle management  |  Growth Marketing | Digital Marketing |  Marketing Strategy Development & Execution | Business Development | Creating partnerships and new business opportunities | Payment Systems |  Result focussed | Self-starting | Problem-solving |

taplio

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Trey Ditto

Aysenur Yükselal Aji

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