Ditto PR

Concious Leader who leads with compassion, putting employees first through wellness and professional development

Conscious Leader

Crypto Clients: Ledger, bakkt, Anchorage Digital, Binance US, Bitstamp, Monero, Eco, Uniswap, Blockchain.com, Celo, TrueUSD, Ren Protocol
Coverage: Wall Street Journal, Bloomberg, TechCrunch, FT, CoinDesk, The Block, Unchained, Decrypt, Forbes, Fortune

Web3 PR since 2017

AI Clients: LimeWire, Unbabel, Kidgeni, AlchemieAI, Vital AI, Vise AI, Synapse, Builder.AI
Media Coverage: Wall Street Journal, TechCrunch, Axios, Ben's Bites, New York Times, Protocol

AI PR Since 2017

U.S. Department of Education

As the deputy press secretary at the U.S. Department of Education, I generated all national, regional and local press opportunities for U.S. Secretary of Education Margaret Spellings and Under Secretary Sara Martinez-Tucker.

Deputy Press Secretary

U.S. House of Representatives

Communications Director

The Associated Press

Newsman

CEO at Ditto

Trey's Journey: Why Yours Matters

"Do what you are good at. Do what you enjoy."

That mantra has served me throughout my professional journey, and it has brought together the best group of talent I've ever seen at a PR firm.

From Dallas to Austin to DC to New York, the harder I worked, the more I learned, and the opportunities presented themselves to me. But I had to do it almost all on my own. No one taught me PR because my bosses were too busy to bother. 

On paper, my career was flourishing, but something was missing every step of the way. Each place I worked, I felt something was missing. I didn't like what I saw, how I was treated and how my colleagues were treated. But my bosses didn't listen to me, when I said things like, "Hey. We are on too many accounts." or "Is there a strategy behind just getting this client media coverage?" 

What was I missing? Being seen, listened to, heard, acknowledged and validated. 

Why was this missing? PR firms care more about profits than people, even though if you take care of your people, the profits come!

So, I just kept thinking that there had to be a better way. And I founded Ditto PR over 11 years ago under a simple vision that you take care of your employees first. 

Our Playbook really lays it out there: https://dittopr.co/playbook. 

But there are a few things that matter to me:
1. Don't hire jerks. Toxic employees ruin culture. Hire kind people that are willing to work hard. 
2. Don't chase new business. It's a distraction to your employees and impacts their work on current clients.
3. Listen and make changes. When your people say they need support or help or there's something wrong, make changes. 
4. Reward people for amazing work! We have monthly and quarterly performance bonuses. 
5. Give your people the time and space to do good work. They can't do that if they are in meetings all day and on a ton of accounts.

If this resonated with you, I'm at trey@dittopr.co. Let's chat!

Trey Ditto

icmhub.com

Enterprise (b2b) software start-up that provides an artificially intelligent (AI) solution to help aviation and travel companies to keep up with increasing, frequent customer inquiries before, during & after the flight. ICM Hub provides automated, first-class and AI-powered customer interaction, that helps airlines reduce contact center costs, make crew members more efficient as well as boost ancillary revenues.

- Formed a talented core team of 4 and growing
- Accelerated by Techstars 
- Open innovation with Thales Corporate Accelerator  
- Launched with airberlin, LATAM Airlines & Lufthansa Group
- 1ST PLACE AT THE LUFTHANSA INNOVATION PITCH in New York
- FUTURE STAR AWARD IN TOKYO by the Tokyo Metropolitan Government
- NEWCOMER OF THE YEAR 2018 IN NEW YORK by the GACC
- WORLD CHAMPION IN MONTREAL at the Startupfest 2018

Co-founder & CEO

YData

Advising Ydata founders and team on Business, Sales, Partnerships, Marketing, Operations, Strategy, HR, Hiring, Fundraising, Investors Relations, Legal, Finance and Compliance topics.

Advisory Board Member

Techstars

All-Star Mentor

Mentor

nextSociety, Inc.

Enterprise software (SAAS) start-up that provides analytics software to enterprises to map external relationships & provide insights to CRM professionals

- Built the sales cycle for the company targeting small and medium companies as well as large
corporates that led to 20 SMB trials and the first Fortune-500 pilot company
- Recruited and managed the market team from 0 to 6 (Growth, product, PR, social media)
- Raised Seed round of $2.3M for company together with the 2 Co-founders and Advisors
- Collected customer feedback, validated product hypothesis and translated those into product
development specification together with the product team
- Opened offices in NYC and Vienna, Austria

Co-Founder & VP of Business Development

Assisted in launching Climate Change and Sustainability Services as the first team member in the NYC office and worked in Senior Leadership to get this practice started. 
Contributed with experience in transformation initiatives to the broader sustainability agenda of Fortune 1000 companies.
Led engagements in the areas of triple bottom line reporting, corporate citizenship reporting, sustainability assessments and sustainability strategy.

Manager - Climate Change and Sustainability Services

Consulting in the areas of Finance Function Strategy, Finance Organization and Design, Finance Operational Effectiveness, Finance Systems Effectiveness as well as Management Information and Decision Support in industries such as automotive, healthcare, financial services, pharmaceuticals, utilities and private equity.

Senior Consultant

Cushman & Wakefield

Managed a team of 2 for the development of the business planning redesign project that enabled the company to accurately plan their financial performance across worth $110,000
• Implemented the re-designed and standardized Business Plan, Operating Plan, Forecasting and Management Reporting processes utilizing SAP BPC 7.0M including a global roll-out.
• Defined the KPI’s for a top-down Strategic Plan enabling the company to set annual corporate goals across all global planning entities and track performance throughout the fiscal year

Consultant

ifb International AG

Managed the interface between 3 major international banks and SAP during the Asset-Liability- Management (ALM) Project at SAP AG in Walldorf, Germany
• Developed the Market Requirements Document (MRD) during the invent-phase (worth $160,000)
for a new ALM tool to be marketed in 2007 by SAP
• Conducted marketing research to identify the required functionalities for ALM
• Defined processes and functions to integrate ALM in SAP R/3 Banking

eAppeals LLC

Led the communication process between eAppeals and an external software developer to design an electronic healthcare claim appeals system that collected $1.44 million of denied claims annually

Junior Project Manager

Translated the requirements of 6 project managers to an external software developer to create a project management tool for the BMW Welt, a project to build a new car delivery center for BMW

Alex works with the top airlines in the world to create outstanding customer experiences with AI
supported customer interaction technology that automates customer service via chat, text and email
for airlines.

Alex is an experienced Technology Entrepreneur and talented business developer with a strong network in the US & Germany. His focus is sell, sell, sell and recruit. 

Building a startup called ICM Hub in the emerging field of narrow artificial intelligence (A.I.). ICM Hub is developing an AI supported customer interaction technology that automates customer service via chat, text and email for airlines and other passenger transport companies such as rail, bus and car-sharing businesses. Alex helped to bootstrap the company with the help of Startup Chile, Techstars and Parallel 18. 

Previously, Alex co-founded a company called nextSociety, that provides an email-based relationship management tool for businesses that helps them to understand what relationships exist across their company-wide teams with a strength of relationship indicator. 

In his previous role as a consultant at EY he has pioneered and helped launch their Environmental Sustainability consulting practice in the US. EY only offered these services in Europe and Australia before. Also he consulted on topics such as: Finance & Performance Management, Business Performance Management, Business Performance Reporting, Business Planning, Management Reporting, Cost Allocation, Renewable Energy & Cleantech, Climate Change & Sustainability, Carbon Accounting & Carbon Markets, Project Management.

Previously he also built an online appeals platform for denied healthcare claims to help healthcare providers and hospitals to recover uncollected revenue. 

Specialties: Business Development, Artificial Intelligence, Enterprise Sales, Business Process Optimization, Market Analysis, Product Innovation, Use case validation, Customer Success and Customer experience

taplio

The Battle

Trey Ditto

Alexander Tange

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