Trevor van Woerden 🐓

Trevor van Woerden @ INFUSE

VP of Commercial Demand, North America

INFUSE

Director of Strategic Accounts & Campaign Architect

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host
of industry-leading solutions designed to help B2B organizations drive quality interest.

As a full stack sales rep, my role is to identify contacts => initiate engagement => deliver value messages => negotiate contracts => be accountable to outcomes.

Senior Account Executive

Hotness Unleasher Studios

Founder

Accident Data Center

In this role, I handled all sales and marketing functions for this 3/4 person startup, and I loved this experience.

We sold to Personal Injury lawyers around the US, and I particularly enjoyed them as clients. 

- over 60 new Personal Injury law firm accounts closed
- over $750k  revenue generated

The goal of the company was to demonstrate the opportunity of topical curation against a geographic structure while developing the artificial intelligence technology to support it at scale. 

Unfortunately, the dev team couldn't pull off the AI, and Google stopped rewarding curation. The site died, and the company died with it.

Director of Sales and Marketing

Dex Media, Inc.

I really wanted to like this job, and there were parts of it that I really did enjoy. But the problem was that it was built on a print product that was in fast decline, and I was there near the end of it to mop up whatever I could under increasingly fearful managers. The company eventually went into bankruptcy and was reborn as Thryv, but my timing was just all wrong. 

7-14-14 - highest ranked DexMedia Marketing Consultant in Washington State YTD.

3-31-15 - highest ranked DexMedia Marketing Consultant for new/non+increase out of ~90 reps in the Northwest region.

Marketing Consultant

Mediabistro

This role was responsible for generating advertising revenue through hunting new accounts. Secondary functions included new product innovation and development, managing business development partnerships, project management, and strategic input. 
-Grew revenue by 15% YOY 2011-2012 for Inside Network 
-Conceived and launched 5 new advertising products: Audience Extension, Inside Solutions,    Sponsor Highlights, Newsletters, and Full-width banners 
-Launched Sponsored Posts for over $100k in new revenue in Y1.
-Led the consolidation rollout of Inside Network into mediabistro

Senior Sales Manager

Bellingham Vacation Rental, LLC

We repurposed our primary home to be used as a vacation rental
-Prioritized and executed refurbishment projects that would appeal to an upscale market
-Advised marketing strategy including Facebook, VRBO.com, AirBnB.com, TripAdvisor, and Craigslist
-Y1: $38k revenue. Y2: $45k revenue. Y3: $50k revenue projected
-facebook.com/bellinghamvacationrental
-vrbo.com/326141

co-owner

QuinStreet - internet.com

This hunting role focused on generating revenue from new accounts. Secondary functions included new product innovation and development, and strategic input.
-Focused on CPL, CPC, and CPM based campaigns
-Identified, acquired and managed direct to client and agency accounts including SalesForce, F5 Networks, Quantum, BlueArc, InterSystems, Infragistics, VMWare, and Verio
-Consistent on-target/over-target performer against $1MM to $2MM annual quota
-Launched HotList product line and ranked #1 in sales for both direct to client and agency business

Client Strategy & Development Manager

Bellingham Insurance, LLC

Bellingham Insurance, LLC was an extension of the MetLife insurance agency model focused on non-standard commercial, flood, life and health insurance products. The primary purpose was to transition out of insurance and capture revenue from existing lead pipeline.

Owner

MetLife

This was a hybrid owner/agent model where I built an insurance agency from scratch for MetLife by hunting new clients. I also took on independent agency relationships and cross sold multiple product lines while managing personnel, marketing, and business development relationships.
-Grew local auto and home insurance agency from ground up and acquired more than 600 individual and commercial clients while maintaining over 91% customer retention rate
-Recruited, hired, and supervised highly proficient support staff in response to rapid business growth to ensure superior customer service
-Granted Advanced Property and Casualty Council Award for P&L balance (2004 – 2006), qualified for sales volume awards each year, and consistently ranked in top 10% of MetLife Agents for new business production

Property & Casualty Specialist

Buyers are in charge of their purchase journeys in 2025, and GTM teams must adapt.

The old lead gen + SDR outbound playbook has struggled for an eternity because it doesn't offer value to buyers. Adapting tools and workflows to meet buyer needs and turn them into hand raisers will take commitment to developing your brand, to understanding real time ICP data, participating in relevant ecosystems, and equipping sellers with relevant messaging when buyers engage.

A few more things I like to say...

Creator Motion is what selling like a marketer means.  

Your LinkedIn audience isn't interested in what you sell, they're interested in how you go about selling it.

The final decision often doesn't get made until after you've made your final decision.

Process >>>>> Goals

achievement => confidence => ACHIEVEment => CONFidence => ACHIEVEMENT => CONFIDENCE

Persistently doing the wrong things will persistently yield undesirable outcomes.

There is no failure, only data.

Sales sourced opportunity mandates are bad.

On parenting: without quantity time, you'll have way less quality time.

ps - I also produce a livestream called "The Hotness Unleasher Show" - it has its own business page, but it's not a business. It's a passion project. The point of it is to 1)practice with a channel that is largely underutilized on LinkedIn 2)make friends 3)fight against LinkedIn stuffiness.

This really is my favorite role to date. The company affords me extraordinary latitude and autonomy to represent the company as I think best. I am encouraged to think creatively, solve problems, continuously learn, and take risks. 

My managers trust my intuition and experience to do the work competently. I'm never asked to do anything without the utmost integrity and fair dealing.  

I am accountable to outcomes, so the processes of working with clients, figuring out what they are trying to accomplish, coming up with ways to do it, and making sure it all goes smoothly are all rewarding.

Jamie Edwards

Jam Sessions With Jamie

Jam Sessions with Jamie provides a range of personalized career coaching services designed to cater to your specific job search requirements.

Our mission is to elevate your presence in the competitive professional landscape by assisting you in creating a standout resume, refining your interviewing skills, and optimizing your LinkedIn profile.

If you're aiming to leave a lasting impression with recruiters and hiring managers, we will empower you to confidently navigate every step of your career journey.

Services Offered:

✅ Resume and Cover Letter Writing
✅ Interview Preparation and Practice
✅ LinkedIn Profile Optimization
✅ Custom Spotlight Posts
✅ One-on-One Coaching

Jam Sessions with Jamie has helped over 400+ jobseekers ROCK their job search and set the stage for career success!

CEO & President

Fluorescent Media

Shining a bright light on everything in the tech and entertainment industry!

Editor in Chief

AT&T

Trained and influenced 200+ sales associates within 23 Authorized Retail, National Retail and Corporate locations to effectively sell AT&T’s products and services and exceed various postpaid, prepaid and revenue-based goals. Strategically Recruited and onboarded new employees for specific store locations to create high performing sales and operations teams. Worked with over 100+ different vendors to determine what products and accessories our Authorized Retailers wanted to sell in their locations. Handled planning and training delivery of new initiatives and helped coordinate AT&T's presence at various special events.

Accomplishments:

🏆 Received the Summit Award in 2014 and 2015 for my territory achieving the top 1% in the nation and both sales and service results

🏆 Finished as the top performing territory nationwide in back-to-back years years by spending additional time coaching and role-playing with sales associates on how to “own the home” and effectively sell TV and internet services to customers

📈 Exceeded postpaid activations by more than 150% to goal yearly and generated 1,000+ new sales monthly by training sales associates on having a "plus one" mentality and offering every customer the option to add a line to their existing plan

❤ Increased customer satisfaction by more than 25% in my Authorized Retail stores by providing on the spot coaching and recognizing outstanding customer interactions to cultivate a positive and collaborative culture within my teams

Area Retail Sales Manager/National Account Executive

Managed a team of 15 sales associates in one of the largest and busiest locations in the nation to exceed sales and customer experience goals. Interviewed and hired candidates, handled back-end operations and profit and loss margins.

Accomplishments:

🏆 Received the Summit Award in 2013 for having a high-perfoming store and being in the top 1% of managers in the nation in sales and service results

📈 Increased postpaid activations by more than 40% year over year by keeping my team engaged through weekly one-on-ones daily practice of customer interactions, sales contests and recognition in monthly meetings.

👨‍🏫 Developed and implemented a sales training around device financing which led to a 30% increase of postpaid activations being phones purchased outright as opposed to 2-year contracts

🥇 Created a leadership program for high performing sales associates to exceed stretch goals every month and take on additional responsibilities within the store, resulting in 30% of my team getting promoted to management during my tenure

Flagship Store Manager

Identified customer needs and developed sales strategies to achieve and exceed monthly device activation, accessory revenue and customer experience goals.

Accomplishments:

🏆 Received the Summit Award in 2008 and 2009 for being in the top 1% of Retail Sales Consultants in the nation in sales and service results

☝ Achieved over $3,000 in accessory revenue every month by offering customers ways to protect and power their new device and showing the benefits of buying accessories in the store instead of purchasing through a third-party dealer

📈 Exceeded postpaid activation goal by more than 125% monthly by using specific sales tools and implementing them with every customer to show the yearly savings and value they receive by switching from another carrier to AT&T

Retail Sales Consultant

Huntington National Bank

Managed the overall branch activities for a team of bankers and tellers to achieve and exceed revenue goals for growth and profitability while keeping a focus on operations. Assisted with sourcing, interviewing and onboarding new employees.

Accomplishments:

📈 Elevated branch performance to the top 10% in peer group by creating an optimal relationship between bankers and partners and conducting on the spot coaching, weekly one-on-ones and daily huddles

💲 Generated over $2.5M in mortgage revenue for a growth of 172% year over year through a strong partnership with my Mortgage Loan Officer by creating joint lending events in the branch and meetings with real estate agencies

😊 Attained an 87% customer experience rating throughout the year by observing and coaching to specific key behaviors during daily interactions and designing a whiteboard for employees to increase visibility around client satisfaction

🥇 Enabled my team to take on several operational roles throughout the year and put a focus on reducing client and branch risk which resulted in a 100% audit score

👨‍💼 Achieved 300% to goal in business lending by partnering with my Business Development Officer and proactively reaching out to new and existing businesses through custom mailers and joint call blocks making 15-20 dials per day

Vice President Branch Manager

JPMorgan Chase & Co.

Managed the day-to-day operations for a team of bankers and tellers and responsible for mentoring and coaching to exceed specific performance metrics. Assisted with sourcing, interviewing and onboarding new employees.

Accomplishments:

📈 Increased deposit & investment balances by 18% and first-time investor growth by 4% year over year, finishing with a book of business over $102M and achieving the largest growth in the district over a 3-year span.

📉 Reduced teller transactions by 27% year over year by empowering my team to have a digital-first mentality and proactively educating clients on the many different ways to do their banking online and through the mobile app

🚀 Boosted credit card attach rates by more than 120% each year by training bankers and tellers to look at debit card activity and showing clients the benefit of earning rewards and cash back by making those same transactions with a credit card

🥇 Earned a 98% average audit score by mentoring the team weekly on policies and procedures and forming daily observations to provide on the spot coaching and positive reinforcement

Jamie Edwards is a distinguished career coach and leadership expert with a robust background in cultivating high-performing sales and operations teams for Fortune 50 companies. Recognized as one of LinkedIn's top career coaches, Jamie has dedicated his career to mentoring and developing professionals. He now brings his expertise to his own company, Jam Sessions with Jamie.

With a track record of guiding over 400 jobseekers and earning more than 150 recommendations, Jamie specializes in crafting compelling resumes that highlight achievements, coaching for interview success, and optimizing LinkedIn profiles for enhanced visibility and career advancement.

If you're looking to strike a chord with potential employers and become a #1 hit in the eyes of recruiters and hiring managers, Jamie is ready to ROCK your job search and help you steal the spotlight!

𝗥𝗢𝗖𝗞𝗦𝗧𝗔𝗥 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦:

🌟 "Jamie has elevated my resume and given me a fighting chance to get a new job that is much more fulfilling."

🌟 "Jamie is friendly, helpful, supportive, positive, enthusiastic, and an authentic human being. He goes above and beyond for every jobseeker. I would HIGHLY recommend him for any of your career coaching needs."

🌟 "Jamie reviewed specific interview questions with me and role-played various scenarios, offering valuable suggestions on how to refine my responses. He not only explained every change made on my LinkedIn profile but the rationale behind each change. He took the time needed to ensure I understood everything and could move forward on my own."

🌟 "He not only reworked and recreated my entire resume to make it much more marketable and give a better "story" of me and what I am looking for in my next role, but also gave me some good tips and tricks on my job search. He keeps a "pulse" of what is going on the market today and has a very down to earth way of communicating. He made feel comfortable and at ease."

🌟 "What distinguishes Jamie the most is his compassion and unwavering work ethic. He is dedicated to his clients' success, always taking the time to ensure they feel prepared. In a field often focused more on fees than outcomes, Jamie’s genuine commitment to delivering and exceeding expectations makes him a rare find."

𝗛𝗢𝗪 𝗧𝗢 𝗥𝗘𝗔𝗖𝗛 𝗠𝗘:

Phone: 847-624-4448
Email: jamie@jamsessionswithjamie.com

I help jobseekers ROCK their job search by offering affordable coaching services that are hands-on, professional and fun at the same time! Your path to becoming a job searching Rockstar starts here!

Services Offered:

✅ Resume Reviews
✅ Interview Preparation and Practice
✅ How to Handle Salary Negotiation
✅ LinkedIn Profile Optimization
✅ Custom Spotlight Posts

I've helped over 150+ jobseekers take their job search to the "Top of the Charts" and increase their chances of getting interviews and job offers!

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Trevor van Woerden 🐓

Jamie Edwards

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