Trevor van Woerden 🐓

Trevor van Woerden @ INFUSE

VP of Commercial Demand, North America

INFUSE

Director of Strategic Accounts & Campaign Architect

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host
of industry-leading solutions designed to help B2B organizations drive quality interest.

As a full stack sales rep, my role is to identify contacts => initiate engagement => deliver value messages => negotiate contracts => be accountable to outcomes.

Senior Account Executive

Hotness Unleasher Studios

Founder

Accident Data Center

In this role, I handled all sales and marketing functions for this 3/4 person startup, and I loved this experience.

We sold to Personal Injury lawyers around the US, and I particularly enjoyed them as clients. 

- over 60 new Personal Injury law firm accounts closed
- over $750k  revenue generated

The goal of the company was to demonstrate the opportunity of topical curation against a geographic structure while developing the artificial intelligence technology to support it at scale. 

Unfortunately, the dev team couldn't pull off the AI, and Google stopped rewarding curation. The site died, and the company died with it.

Director of Sales and Marketing

Dex Media, Inc.

I really wanted to like this job, and there were parts of it that I really did enjoy. But the problem was that it was built on a print product that was in fast decline, and I was there near the end of it to mop up whatever I could under increasingly fearful managers. The company eventually went into bankruptcy and was reborn as Thryv, but my timing was just all wrong. 

7-14-14 - highest ranked DexMedia Marketing Consultant in Washington State YTD.

3-31-15 - highest ranked DexMedia Marketing Consultant for new/non+increase out of ~90 reps in the Northwest region.

Marketing Consultant

Mediabistro

This role was responsible for generating advertising revenue through hunting new accounts. Secondary functions included new product innovation and development, managing business development partnerships, project management, and strategic input. 
-Grew revenue by 15% YOY 2011-2012 for Inside Network 
-Conceived and launched 5 new advertising products: Audience Extension, Inside Solutions,    Sponsor Highlights, Newsletters, and Full-width banners 
-Launched Sponsored Posts for over $100k in new revenue in Y1.
-Led the consolidation rollout of Inside Network into mediabistro

Senior Sales Manager

Bellingham Vacation Rental, LLC

We repurposed our primary home to be used as a vacation rental
-Prioritized and executed refurbishment projects that would appeal to an upscale market
-Advised marketing strategy including Facebook, VRBO.com, AirBnB.com, TripAdvisor, and Craigslist
-Y1: $38k revenue. Y2: $45k revenue. Y3: $50k revenue projected
-facebook.com/bellinghamvacationrental
-vrbo.com/326141

co-owner

QuinStreet - internet.com

This hunting role focused on generating revenue from new accounts. Secondary functions included new product innovation and development, and strategic input.
-Focused on CPL, CPC, and CPM based campaigns
-Identified, acquired and managed direct to client and agency accounts including SalesForce, F5 Networks, Quantum, BlueArc, InterSystems, Infragistics, VMWare, and Verio
-Consistent on-target/over-target performer against $1MM to $2MM annual quota
-Launched HotList product line and ranked #1 in sales for both direct to client and agency business

Client Strategy & Development Manager

Bellingham Insurance, LLC

Bellingham Insurance, LLC was an extension of the MetLife insurance agency model focused on non-standard commercial, flood, life and health insurance products. The primary purpose was to transition out of insurance and capture revenue from existing lead pipeline.

Owner

MetLife

This was a hybrid owner/agent model where I built an insurance agency from scratch for MetLife by hunting new clients. I also took on independent agency relationships and cross sold multiple product lines while managing personnel, marketing, and business development relationships.
-Grew local auto and home insurance agency from ground up and acquired more than 600 individual and commercial clients while maintaining over 91% customer retention rate
-Recruited, hired, and supervised highly proficient support staff in response to rapid business growth to ensure superior customer service
-Granted Advanced Property and Casualty Council Award for P&L balance (2004 – 2006), qualified for sales volume awards each year, and consistently ranked in top 10% of MetLife Agents for new business production

Property & Casualty Specialist

Buyers are in charge of their purchase journeys in 2025, and GTM teams must adapt.

The old lead gen + SDR outbound playbook has struggled for an eternity because it doesn't offer value to buyers. Adapting tools and workflows to meet buyer needs and turn them into hand raisers will take commitment to developing your brand, to understanding real time ICP data, participating in relevant ecosystems, and equipping sellers with relevant messaging when buyers engage.

A few more things I like to say...

Creator Motion is what selling like a marketer means.  

Your LinkedIn audience isn't interested in what you sell, they're interested in how you go about selling it.

The final decision often doesn't get made until after you've made your final decision.

Process >>>>> Goals

achievement => confidence => ACHIEVEment => CONFidence => ACHIEVEMENT => CONFIDENCE

Persistently doing the wrong things will persistently yield undesirable outcomes.

There is no failure, only data.

Sales sourced opportunity mandates are bad.

On parenting: without quantity time, you'll have way less quality time.

ps - I also produce a livestream called "The Hotness Unleasher Show" - it has its own business page, but it's not a business. It's a passion project. The point of it is to 1)practice with a channel that is largely underutilized on LinkedIn 2)make friends 3)fight against LinkedIn stuffiness.

This really is my favorite role to date. The company affords me extraordinary latitude and autonomy to represent the company as I think best. I am encouraged to think creatively, solve problems, continuously learn, and take risks. 

My managers trust my intuition and experience to do the work competently. I'm never asked to do anything without the utmost integrity and fair dealing.  

I am accountable to outcomes, so the processes of working with clients, figuring out what they are trying to accomplish, coming up with ways to do it, and making sure it all goes smoothly are all rewarding.

Career Insights Consulting, LLC

•	Partner with clients to deliver insightful, impactful, and empowering strategies that fuel personal growth and professional development.
•	Build and nurture relationships by building custom solutions and personalized MAPs (massive action plans) to achieve targeted goals based on a deep understanding of each client’s needs.
•	Combine research, education, and content marketing strategies to deliver innovative omnichannel thought leadership focused on collaboration, communication, confidence, conflict resolution, engagement, leadership, mindset development, and positive habit formation.
•	Provide distanced (via Zoom, Google Meet, and Skype) career services including job search and interview strategy (virtual and in-person), skill mapping, career design, expectation management, and the ethical use of AI and other new technologies.
•	Combine the Positive Intelligence framework with Human Design and my exclusive RAM Thinking modality to teach individuals, teams, and business leaders to harness the power of self-command to reduce stress, improve performance, and create opportunity.

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘:
➡️https://gretchenskalka.carrd.co/

Career Strategist I Leadership Development Consultant | Owner

Gretchen Skalka

•	Specialized in creating and nurturing strong partnerships among cross-functional teams to improve collaboration, reduce conflict, and streamline productivity.
•	Delivered job search and interview strategy, confidence coaching, skill mapping, career design, documentation, LinkedIn profile content optimization, and offer and salary negotiation.

Fractional Career Strategist | Talent & Professional Development Consultant

TBC Corporation

•	Reduced in-team turnover, and increased Marketing department productivity per brand campaign by 13% YOY from 2016-2019 through coaching others in accountability, collaboration, communication, conflict resolution, relationship building, performance, and team development.
•	Mentored department leaders and new managers in communication, conflict resolution, discrimination and hidden bias, engagement strategy, recruitment, succession planning, and team development.
•	Created emergency staffing and production protocols to support business and brand needs in response to a 46% mandatory reduction in staffing during the COVID-19 pandemic.
•	Collaborated across marketing department teams (social media, analytics, digital, UX) to deliver unified marketing strategies and content creation and implementation across brand portfolios.
•	Applied project management and leadership skills to streamline departmental expenditures and optimize returns on capital expenses through budgeting, content planning, content creation, resource management, and production strategies.
•	Wrote Requests for Production (RFP) and Statements of Work (SOW), and provided vendor selection and project management for the Sumitomo brand story animation and explainer video series with The SparkHouse.
•	Led content creation efforts and conducted regular content audits to identify gaps, update calendars, and ensure consistency across Retail and Franchise brands.

Marketing Director

•	Oversaw selection and implementation of enterprise InMotion Now (now Lytho) Content Management System and managed Adobe Experience Manager (AEM) relationship.
•	Provided creative direction for brand refresh campaign proposal for SpeeDee Oil Change and silent brand character introduction for Tire Kingdom.
•	Designed and oversaw the build of a 3,600 sq ft production studio to support scalable photo and video production for all lines of business.
•	Introduced budgeting process to Marketing (CER creation, defining capitalizable and operational tasks, SLA workflows, timesheet management, monthly/quarterly actuals to budget reporting).
•	Grew product marketing portfolios for 3 national brands (Midas, Big O Tires, Tire Kingdom) by 20% YOY by establishing consistent visual standards, photography processes, implementation schedules, and SOPs for 85 product lines with more than 6k SKUs.
•	Designed a comprehensive engagement strategy to address high annual turnover and reduce financial losses by an estimated 35% over 3 years for a $6B, 10k+ person corporation.

Examples:
Creative Direction:
o	SpeeDee Brand Refresh: https://www.youtube.com/watch?v=dtRrQyhnxGI&feature=youtu.be
o	Tire Kingdom Character Development: https://www.youtube.com/watch?v=v1NZfMiX37c&feature=youtu.be B2C Projects (vendor management / creative direction):
o	Sumitomo Brand Overview
	Vendor Selection: The Sparkhouse
•	Result (example): https://www.youtube.com/watch?v=pv-K62kMHfY 
Sumitomo Brand Animation
	Vendor Selection: The Sparkhouse
•	Result (example): https://www.youtube.com/watch?v=KKYIseCjo4A 
NTB Consumer Tire Education Videos
	Vendor Selection: Vibrant Media Productions
•	Result (example): https://www.youtube.com/watch?v=47lS1QodU-4
NTB Consumer Tire Education Videos
•	Operational Process:
o	Product Photography: https://www.youtube.com/watch?v=AAxR0zSh9Ro&feature=youtu.b

Sr. Marketing Manager | Content Strategy

•	Oversaw the implementation of Clarity enterprise-level project intake, job tracking, and workflow management system to provide efficient processing of creative marketing requests from across TBC's portfolio of Retail, Franchise, and Wholesale brands.
•	Expanded brand footprint of 3 regional tire brands from a transactional, print-only model to a customer-centric omnichannel model, unifying the customer experience throughout the buying journey.
•	Extended brand reach to new markets by creating a custom product photography process and introducing original video concepts, product photography, and updated brand positioning through new social media channels across 4 platforms.
•	Recruited, onboarded, and coached the first fully digital creative services team in company history.

Examples:
Creative Direction: You Work Hard Original Video Series:
o	Small Business: https://youtu.be/0icdlX4P1Uk
o	Workin' Hard: https://youtu.be/VZBtYp3Htvc
o	Expecting: https://youtu.be/Kemr2i3zDl4
o	Toughest Job: https://youtu.be/66sWdWebqfA

Digital Marketing Manager | Content & Brand Strategy

Tropical Shipping

•	Developed and maintained the project plan for the company’s first transactional website, including key website development milestones and metrics, content plans, and production calendars.
•	Optimized all digital content for Search Engine Optimization (SEO), and wrote original offline marketing content (copywriting for print, customer brochures, training, marketing presentations, and executive communications).
•	Monitored and analyzed content metrics and performance using Omniture’s Site Catalyst (now Adobe Analytics).
•	Developed training procedures to ease the transition of all documentation functions to overseas vendor WNS Global Services.
•	Coached incoming/outgoing Documentation Department cohort through a 12-month employment transition from a local to an offshore resource pool.

Digital Marketing Strategist | Project Management | Content Creator

CBS SportsLine

● Designed and managed specialty features and products for the CBS Sports and NFL Today arenas, including the SportsLine Superstar websites and playfootball.com (now Play60.com).

Senior Digital Content Producer | Writer | Editor

The Palm Beach Post

● Designed 1A and Features section fronts and edited all sections as part of the Universal desk editing team.

Digital Content Designer | Editor | Writer

Montgomery Advertiser - Part of the USA Today Network

● K-12, Higher Education and General Assignment writer and reporter; special section on-call editor.

News Reporter | Feature Writer | Editor

The Plight Attendant: With perspective and a strategic approach, the sky's no limit ⁕ Career, Confidence & Mindset Development - I've got plans for you! ⁕ 🐶 Mom (HI Newman!)

I have worn many hats in my career - Marketing Director, Corporate Leader, Career Strategist, Hiring Manager, Writer, Editor - but Coach is where I believe I am most impactful.

Helping people positively navigate challenging situations and create mutually beneficial outcomes is the hallmark of my professional impact.

And, as a lifelong learner, I am passionate about evolving my skills and demonstrated abilities to guide others in the areas of stress and crisis management, professional growth and developing healthy relationships.

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Get in touch right here👉 https://gretchenskalka.carrd.co/

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Trevor van Woerden 🐓

Gretchen Skalka

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