Trevor van Woerden 🐓

Trevor van Woerden @ INFUSE

VP of Commercial Demand, North America

INFUSE

Director of Strategic Accounts & Campaign Architect

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host
of industry-leading solutions designed to help B2B organizations drive quality interest.

As a full stack sales rep, my role is to identify contacts => initiate engagement => deliver value messages => negotiate contracts => be accountable to outcomes.

Senior Account Executive

Hotness Unleasher Studios

Founder

Accident Data Center

In this role, I handled all sales and marketing functions for this 3/4 person startup, and I loved this experience.

We sold to Personal Injury lawyers around the US, and I particularly enjoyed them as clients. 

- over 60 new Personal Injury law firm accounts closed
- over $750k  revenue generated

The goal of the company was to demonstrate the opportunity of topical curation against a geographic structure while developing the artificial intelligence technology to support it at scale. 

Unfortunately, the dev team couldn't pull off the AI, and Google stopped rewarding curation. The site died, and the company died with it.

Director of Sales and Marketing

Dex Media, Inc.

I really wanted to like this job, and there were parts of it that I really did enjoy. But the problem was that it was built on a print product that was in fast decline, and I was there near the end of it to mop up whatever I could under increasingly fearful managers. The company eventually went into bankruptcy and was reborn as Thryv, but my timing was just all wrong. 

7-14-14 - highest ranked DexMedia Marketing Consultant in Washington State YTD.

3-31-15 - highest ranked DexMedia Marketing Consultant for new/non+increase out of ~90 reps in the Northwest region.

Marketing Consultant

Mediabistro

This role was responsible for generating advertising revenue through hunting new accounts. Secondary functions included new product innovation and development, managing business development partnerships, project management, and strategic input. 
-Grew revenue by 15% YOY 2011-2012 for Inside Network 
-Conceived and launched 5 new advertising products: Audience Extension, Inside Solutions,    Sponsor Highlights, Newsletters, and Full-width banners 
-Launched Sponsored Posts for over $100k in new revenue in Y1.
-Led the consolidation rollout of Inside Network into mediabistro

Senior Sales Manager

Bellingham Vacation Rental, LLC

We repurposed our primary home to be used as a vacation rental
-Prioritized and executed refurbishment projects that would appeal to an upscale market
-Advised marketing strategy including Facebook, VRBO.com, AirBnB.com, TripAdvisor, and Craigslist
-Y1: $38k revenue. Y2: $45k revenue. Y3: $50k revenue projected
-facebook.com/bellinghamvacationrental
-vrbo.com/326141

co-owner

QuinStreet - internet.com

This hunting role focused on generating revenue from new accounts. Secondary functions included new product innovation and development, and strategic input.
-Focused on CPL, CPC, and CPM based campaigns
-Identified, acquired and managed direct to client and agency accounts including SalesForce, F5 Networks, Quantum, BlueArc, InterSystems, Infragistics, VMWare, and Verio
-Consistent on-target/over-target performer against $1MM to $2MM annual quota
-Launched HotList product line and ranked #1 in sales for both direct to client and agency business

Client Strategy & Development Manager

Bellingham Insurance, LLC

Bellingham Insurance, LLC was an extension of the MetLife insurance agency model focused on non-standard commercial, flood, life and health insurance products. The primary purpose was to transition out of insurance and capture revenue from existing lead pipeline.

Owner

MetLife

This was a hybrid owner/agent model where I built an insurance agency from scratch for MetLife by hunting new clients. I also took on independent agency relationships and cross sold multiple product lines while managing personnel, marketing, and business development relationships.
-Grew local auto and home insurance agency from ground up and acquired more than 600 individual and commercial clients while maintaining over 91% customer retention rate
-Recruited, hired, and supervised highly proficient support staff in response to rapid business growth to ensure superior customer service
-Granted Advanced Property and Casualty Council Award for P&L balance (2004 – 2006), qualified for sales volume awards each year, and consistently ranked in top 10% of MetLife Agents for new business production

Property & Casualty Specialist

Buyers are in charge of their purchase journeys in 2025, and GTM teams must adapt.

The old lead gen + SDR outbound playbook has struggled for an eternity because it doesn't offer value to buyers. Adapting tools and workflows to meet buyer needs and turn them into hand raisers will take commitment to developing your brand, to understanding real time ICP data, participating in relevant ecosystems, and equipping sellers with relevant messaging when buyers engage.

A few more things I like to say...

Creator Motion is what selling like a marketer means.  

Your LinkedIn audience isn't interested in what you sell, they're interested in how you go about selling it.

The final decision often doesn't get made until after you've made your final decision.

Process >>>>> Goals

achievement => confidence => ACHIEVEment => CONFidence => ACHIEVEMENT => CONFIDENCE

Persistently doing the wrong things will persistently yield undesirable outcomes.

There is no failure, only data.

Sales sourced opportunity mandates are bad.

On parenting: without quantity time, you'll have way less quality time.

ps - I also produce a livestream called "The Hotness Unleasher Show" - it has its own business page, but it's not a business. It's a passion project. The point of it is to 1)practice with a channel that is largely underutilized on LinkedIn 2)make friends 3)fight against LinkedIn stuffiness.

This really is my favorite role to date. The company affords me extraordinary latitude and autonomy to represent the company as I think best. I am encouraged to think creatively, solve problems, continuously learn, and take risks. 

My managers trust my intuition and experience to do the work competently. I'm never asked to do anything without the utmost integrity and fair dealing.  

I am accountable to outcomes, so the processes of working with clients, figuring out what they are trying to accomplish, coming up with ways to do it, and making sure it all goes smoothly are all rewarding.

Antifragile Experience Design, Inc.

Crafting distinctive, forward-thinking brand identities and delivering innovative digital and graphic design solutions exclusively for discerning clients seeking to distinguish themselves, captivate their audience, and and reign as industry leaders, not followers.

Director of Operations

Social Saturday Squad

Social Saturday Squad is a global networking community on LinkedIn built by and for professionals looking to expand their network. Membership involves participating in weekly networking events on LinkedIn. This is a great group to be a member of if you genuinely want to build a valuable network of other proactive and diverse people. First day was May 2022 for me I could not be happier with all the connections!

Member

NW Pacific Construction

Carpenter

Madden Industrial Craftsmen, Inc.

Vigor, LLC

General Laborer/Fire watch

Tradesmen International

I perform a dynamic range of skilled welding, fabrication, and general construction for businesses as a contractor for Tradesmen International. I travel to assignments to perform skilled labor work.

Welder/Fabricator

Walla Walla Community College

Teaching Assistant

I'm Asher Riyaal -Director of Antifragile Experience Design, inc #AntifragileXD

I’m constantly curious and exploring ways design can help solve problems and enrich peoples’ lives.  

Elegant Complexity.

My knowledge of the #scienceofdesign, fast adoption of new tech, and ability to  work with a global team, lets me build brands that dominate their market and win customers. My focus on #HumanCenteredDesign ensures my clients' needs and goals are at the forefront of every project, so we can deliver measurable results and tangible Wins!

My background in carpentry, welding, and fabrication opened the door for me to understanding how to plan, design, coordinate and manage simple to multi-stage complex  projects.  I value precision and attention to detail and can manage complex projects with ease, ensuring timely delivery while still delivering high-quality results. 

As a confident and professional creative director, I lead my team to deliver innovative and effective solutions that exceed client expectations. My network of collaborators, artist, designers, developers, strategist, and business systems experts are an invaluable resource I carefully select from for each project, increasing the extent of out capabilities and quality of final result.

As a strong advocate for social justice, I believe design can have a positive impact on society and take a holistic approach to my work, considering the social and environmental implications of every design decision.

I understand the immense value that branding, design, and development can bring to a business, and how it can make the difference between being overlooked and standing out in a crowded market. 

Looking to take your brand to the next level? Look no further. With a proven track record of success and a passion for pushing boundaries, I am the secret weapon you need to make your vision a reality. 

Let's work together to create a brand that stands out in the market and drives real business growth. Send me a DM and let’s chat.

#Branding #BrandIdentityDesign #DesignStrategy #AestheticsDesign #SustainableBranding #UXDesignMastery #CreativeBranding #BusinessGrowth #SKALECreativeCo #webdesignagency 

taplio

The Battle

Trevor van Woerden 🐓

Asher Riyaal

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