Team Internet

Product Strategy & Vision
•	Developed 3-year product strategy, aligning portfolio initiatives with business objectives.
•	Led discovery processes to identify market opportunities, resulting in 32+ product launches.
•	Established product management way of working, improving prioritisation effectiveness by 40%.
•	Created standardised product management practices, enhancing team efficiency and collaboration by 50%.
Product Development & Delivery
•	Managed end-to-end product lifecycle.
•	Established discovery and delivery rhythms, reducing time-to-market by 35%.
•	Developed and maintained product roadmap.
•	Created and validated product requirements through user research and analysis.
•	Introduced new design language and processes, achieving 100% improvement in design consistency.
•	Created all new designs for each initiative. 
Customer & Business Impact
•	Conducted user research and synthesized insights to inform product decisions.
•	Optimised customer journeys, resulting in improvement user experience.
•	Created and tracked success metrics across product portfolio.
•	Analysed product performance data to identify optimization opportunities.
Stakeholder Management & Leadership
•	Led cross-functional teams across engineering, and business units.
•	Established strong relationships with key stakeholders through regular communication and alignment sessions.
•	Introduced Agile methodologies resulting in 30% increase in team output.
•	Created and maintained product documentation and communication frameworks.

Senior Product Manager (Australia)

Swyftx

•	Established product management best practices, improving team efficiency and collaboration by 20%.
•	Created and maintained product documentation and communication frameworks.
•	Established strong relationships with key stakeholders through regular communication and alignment sessions.
•	Delivered integration with NZ Merchant Payment Provider, enabling international expansion.
•	Reduced technical debt by 20%, enhancing system performance and reliability.
•	Mentored junior product managers and provided guidance on best practices.

Product Manager

Genie Solutions

•	Delivered a $5M product upgrade across three teams, aligning with strategic business goals.
•	Introduced product management processes, leading to a 20% increase in team productivity.
•	Managed multiple roadmaps and backlogs, achieving improvements in task prioritisation.
•	Streamlined release activities, reducing production issues by 30%.
•	Facilitated Scrum ceremonies, boosting cross-team collaboration and transparency by 25%.

Patient Zero Pty Ltd

•	Conducted requirements analysis, increasing accurate translations and product success by 30%.
•	Facilitated Agile ceremonies, driving 35% improvement in collaboration and client satisfaction.
•	Delivered key projects, including a fitness class scheduling rebuild for a $1B industry leader, resulting in continued client partnerships.
•	Optimised a sales app for payment and conversion rate improvements, enhancing customer journey experiences.

Product Owner

Mining Leaders Group

•	Designed and launched the Mining Leaders Accelerator, leading to $500K in equity acquisition and a 25% increase in startup success rates.
•	Built an executive leadership self-assessment tool, expediting decision-making for leadership teams.
•	Implemented digital marketing campaigns, increasing effectiveness and engagement by 40%.
•	Revamped company processes, improving operational efficiency.

Business Analyst (Agile) (Contract)

Merakium

- Managed international cross-cultural team of 8, overseeing content creation, development, and marketing.
- Developed strategic, marketing, business, and operational plans, improving organizational alignment.
- Designed workflow and process mapping, enhancing process efficiency by 30%.

Manager

Bond University

Program Manager

ilab Accelerator

Program Coordinator

I help SaaS founders and product teams turn feedback into amazing products

Tres West

Apple

Part of the Services Marketing group at Apple. 
I lead global product and brand marketing initiatives for App Store, activating the full media mix, defining KPI’s and measurement methodology, reporting on performance and optimizing towards objectives.

Global Brand and Integrated Marketing Lead, App Store

In addition, I led the creative strategy for Apple Arcade tentpole game launches.

Global Brand Lead, App Store, and Strategy Lead, Apple Arcade

I led the brand strategy and development of brand marketing initiatives 

I developed, wrote and sold through the first App Store brand repositioning in over 10 years, in collaboration with all stakeholders: editorial, product design and creative teams, global marketing, ensuring buy-in and alignment from all groups, as well as approval from SVP. The positioning is the basis of all messaging and communications, and influencing editorial strategy, design and product development, down the road.   

I led the first global research with youth and gamers to inform marketing strategy and new initiatives for the most engaged groups of customers.

Global Brand Lead, App Store

Wieden + Kennedy

2017: Helped lead brand + creative strategy for Samsung Galaxy launch campaigns in the U.S. 
2014-2017: Helped lead creative strategy for all global ad campaigns for Nike Running, Nike Women, Nike Tennis, Nike Golf, Nike Global Football.  
Work I ❤️ and I helped create:
+ Samsung "Growing up", 2017 
+ Nike Breaking 2, 2017
+ Nike Just Do It Australia, 2017
+ Nike Serena Greatest, 2016
+ Nike Enjoy the chase, 2016
+ Nike Lily and Margot, 2016
+ Nike Better for it, 2015

Senior Brand Strategist, Nike, Samsung

TBWA\Chiat\Day

Led the strategy efforts and a team of 2 strategists in TBWA's brand strategy consulting unit. 
+McDonald's global (2016 Olympics creative strategy)
+PNC Bank (innovation)
+TED Ideas Worth Spreading (product positioning)
+Halls global (positioning)
+EIG (brand architecture and positioning)
+Einstein Bros Bagels (positioning)
+Nascar (repositioning, innovation)

Lead Strategist 

Vonage, Michelin, Wheat Thins, and Planters. I led the strategy on the Wheat Thins pitch and we won the business.

Brand Strategist

McCann Worldgroup / MRM Worldwide

Digital strategy for Chevrolet in Latin America, Africa and Middle East.

Digital Strategist

Dentsu Creative Romania 

Digital marketing for L'Oreal, Renault, Ford, Lipton, Bayer, City Bank.

Jr. Copywriter 

Senior Marketer I Integrated Marketing Lead at  Apple

Award-winning marketer for youth and tech brands, focused on brand and integrated marketing efforts for the App Store.

Skills: brand marketing, integrated marketing, brand strategy, marketing strategy, insights
Specialties: brand communications, marketing strategy, go-to market planning, brand marketing, integrated marketing, brand strategy.

taplio

The Battle

Tres West

Irina Alexandra T.

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