Trenton Moss 👋

Team Sterka

Missing upsell opportunities? Dealing with challenging clients? Drowning in amends?

I run a people skills programme for client-facing teams that solves all these problems. I design and deliver the programme, lead interactive workshops and coach senior leaders.

It increases client revenue by up to 35% and team skills by 47%.

The programme brings your team together around a shared experience. It transforms behaviour and leaves them with lifelong skills in leadership, emotional intelligence and resilience.

Leadership Coach & Founder

Human Powered

This might just be my proudest professional achievement - I’ve written a book and it was published in Oct 2021. 

One week later it became an Amazon bestseller. 

Fast forward and now 5000 copies have been bought and downloaded across print, Kindle and audiobook.

My book shows you how to collaboratively solve problems, resolve conflict and inspire others.

I’ve been told it’s the “most useful book on people skills since How to Win Friends and Influence People.” 😊

Get it on most book websites, including Amazon: 

* https://www.amazon.co.uk/dp/1781336067
* https://www.amazon.com/dp/1781336067

I also host a supporting podcast. Every 3 weeks, I interview an amazing business leader about how they create high-performing teams:

* https://open.spotify.com/show/0iLxVk47JJDS9a6ls3PYqZ
* https://podcasts.apple.com/us/podcast/human-powered/id1730364310

Bestselling Author & Podcast Host

Digital Product People

I’m the Advisor for this awesome agency. I work with Shelley and the team to define their 3-year vision and their short-, medium- and long-term plans to get there.

Digital Product People is the UX/UI partner who creates impactful digital products that transform businesses.

Agency Advisor

AgencyNXD

I’m one of 50 on-demand Non-Execs on the AgencyNXD platform. I support, advise and hold agency leaders to account ad hoc or regularly.

New Entrepreneurs Foundation

I mentor some of the UK’s brightest, entrepreneurially minded young people, helping create a new generation of outstanding entrepreneurs. I support them from developing initial ideas through to creating new market-leading businesses.

Mentor

Inviqa

My agency, Webcredible (see below for more), is now fully integrated into the technology powerhouse that is Inviqa, giving us an amazing joined-up offering for business & change consulting, experience design and software development.

Reporting directly into the Group CEO, I'm overall responsible for growing the experience design proposition within Inviqa. I work closely with the Managing Directors to bring experience design into everything that we do, making it an integral part of our offering.

Managing Partner

Webcredible

I'm super-proud to run a company of 30 amazing Webcredibles helping world-leading brands innovate, transform and succeed in a digital world. Our work impacts the lives of millions of people globally.

I'm responsible for leading and driving forward the business, working closely with the Webcredible leadership team and my fellow Inviqa board members at group level. I'm also ultimately responsible for Webcredible’s revenue & profit targets and our short-, medium- and long-term commercial activities, as well as maintaining our truly unique culture of collaboration, trust and empowerment. 

At Webcredible we carry out customer research to identify new opportunities for growth, and then rapidly design and launch products and services that your customers will love. We’ll always take you on the journey with us – inspiring, leading and mentoring your teams, and measuring and celebrating our mutual success.

Webcredible is an Inviqa company, representing one joined-up offering for business & change consulting, experience design and software development - pretty unique, if you ask me.

CEO & Inviqa board member

I started Webcredible with no money, no office, no clients, no contacts... but a lot of drive and determination to help brands sort out their customers' digital experiences. It ended up being a 15-year journey, starting with an idea in my head and culminating with us being acquired by Inviqa.

When I got started, we were one of the very first UX agencies and I grew the company (with the help of many Fellow Webcredibles) to be one of the most well-respected and well-known experience design agencies in the UK.

It was an amazing roller coaster ride and my top 7 highlights over the 15 years include (in no particular order):

1. Creating a self-sustaining business and well-oiled machine that no longer needs my involvement day-to-day 
2. Achieving both revenue growth and profit 13 out of 15 years (and successfully steering the company out of our 2 x downturns)
3. Creating and sustaining an amazing culture based on collaboration, trust and empowerment
4. Working with some extraordinarily talented people who I’ve learnt so much from, especially our leadership teams and external advisors 
5. Doing lots of knowledge sharing – hosting events, running training courses, writing blogs/reports etc. (and learning loads myself along the way)
6. Trying to launch in the US (we failed and lost a bunch of money... but learnt a lot in the process)
7. Being acquired by Inviqa so we can offer business & change consulting, experience design and software development all under one roof

Founder & CEO

The Guide Dogs for the Blind Association

I help steer the product strategy, digital and technology agendas for Guide Dogs on an advisory basis, sitting on this committee which meets every quarter to support the CEO and exec team.

Guide Dogs is a brilliant charity that will not rest until people who are blind and partially sighted can enjoy the same freedom of movement as everyone else.

Technology Transformation Committee 

Age UK

I conceived, setup and chair the Age UK digital advisory board. I recruited some senior digital pros from across the industry to join me and we meet every quarter with the Age UK CEO and exec team. 

The aim of the board is to lead and support Age UK through their digital transformation, keeping the momentum going and steering them in the right direction. 

Age UK do some amazing charitable work to support the over 60s, striving to create a world where everyone can love later life.

Chair - Digital Advisory Board

Hi, I’m Trenton 👋

I help agencies and client-facing teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%.

Before that, I built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then I wrote a bestselling book called Human Powered and launched an accompanying podcast.

It's been a 20-year rollercoaster journey!

Oh, and in 2023, I took my kids backpacking across Asia and Africa for six months. We survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.

I run a client leadership programme. It will supercharge your entire team with emotional intelligence and people skills.

I do team-training for up to 100 people and provide 1-to-1 coaching to leaders. 

Why do the programme?

Well, you'll bring your team together around a shared experience. It’ll transform people's behaviour and give them lifelong skills in leadership, emotional intelligence and resilience.

Oh, and you can increase client revenue by up to 35% and team skills by 47%.

Mitie

Chief Marketing Officer

Luminous Marketing 

Empowering businesses to be more visible, create more leads and become more efficient in their marketing.

Founder and Marketing Strategist

Vodafone

Responsible for:
•	Developing end-to-end marketing strategy addressing all areas of marketing execution for Vodafone's UK B2B division
•	Evolving the strategy into digestible and motivational marketing plans
•	Marketing to UK customer segments from SOHO, SME, MME, through to Enterprise and Public Sector
•	UK Enterprise brand development within the Vodafone global brand framework and in conjunction with the UK brand team
•	Designing and launching compelling customer propositions and offers
•	Developing awareness, consideration and lead generation using creative content, digital marketing, social media, events, thought leadership and direct marketing
•	Monitoring, evaluating and responding to market and customer trends as well as competitor movements
•	Demonstrating leadership to the business and the marketing function to influence the strategic direction of the company
•	Developing an outstanding commercial marketing team through recruitment, refresh and professional development activities
•	Collaborating with Vodafone Group and other parts of Vodafone UK to deliver strategic and tactical innovations and growth activities
•	Budget planning of a multi million pound brand and marketing budget

Marketing Director for Vodafone UK Business

Responsible for setting commercial strategy and driving trading performance through a team of 30 reports
Driving commerical outcomes by drafting, evaulating and then implementing commercial activities to achieve business objectives
Responsible for customer value management function including data analytics to identify valuable and vulnerbale customers and deliver to them the right action at the right time with the right product.

Head of Commercial, Strategy and Planning

•	Vodafone senior leadership position reporting to the Director of Marketing leading a team of 17 commercial marketing professionals with responsibility for c£10m marketing budget
•	Ownership from a commercial marketing perspective of Retail, Telesales, Online, Indirect Partners and Field account management channels
•	Delivery of c£1Bn revenue P&L and underpinning KPIs of profit, retention, ARPU, acquisition and share of wallet

Head of Commerical Marketing - SME Segment

Leading a team of marketing managers focusing on the large enterprise market with responsibilities for customer acquisition, retention and cross-sell and up-sell strategies
•	Creation of customer-led, annual and quarterly marketing plans delivering competition- focused, short-term tactics as well as customer relationship building initiatives
•	Responsible for overall delivery of segment revenue, margin and KPIs associated with customer acquisition, retention and product penetration. 
•	Drive demand through lead generation and sales enablement
•	Create and execute customer and market communications for Vodafone’s Better Ways of Working story to show how Vodafone can help transform organisations' way of working

Head of Commercial Marketing - Corporate Segment

Marketing Director - for BT Business - UK B2B

A senior management position and a direct report to the Marketing Director with overall P&L responsibility for £1.5Bn turnover of fixed line, fibre, broadband and services revenue
•	Defend  core fixed line services through aggressive quarterly offers strategy
•	Responsible for business cases, pricing, and sign-off in investment board as well as harmonisation with marketing campaign and advertising strategy
•	Launch and maintain in-life next generation fibre services to defend Broadband revenues
•	Improve cloud offering to SMEs through launch of Microsoft Office 365 
•	Delivery of significant cost reductions on Broadband worth £11.8m 
•	Responsible for a team of 40 marketing managers across 4 direct reports

General Manager Marketing Propositions & Product– BT Business

Reporting to the General Manager for Core Propositions, and with a team of 12, this was the largest of the senior proposition roles with P&L responsibility for £1.1Bn of calls & lines revenue. 
•	Delivery of a SME, market-first bundled line and unlimited calls offering for business customers 
•	Created compelling customer propositions to drive acquisition and retention – “Customer Lifetime Value” offer 
•	Demonstration of  thought leadership by heading up the future portfolio strategy work looking at strategies to defend declining legacy revenues
•	Selected to cover the Marketing Director role (a report to the MD) due to maternity

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Trenton Moss 👋

Maria Winn

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