Trent Dressel

Tech Sales Instructor

If you're interested in starting a career in tech sales, I'm the instructor at CourseCareers where I put together the most in depth course teaching people how to break into tech sales without a degree or previous experience required. You can use this link to start the free introduction course if you want to learn more: https://coursecareers.com/trentdressel

Lead generation for B2B with cold email | Clay [Club] lead in Bucharest | GTM advisor

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

Europe is becoming the Clay capital of the world.

And it's not slowing down anytime soon.

Here's a map of Clay Club hosts across Europe building the GTM community:

OG Hosts: (UPDATED)

- Alex Baldovin - Bucharest, Romania
- Bill Stathopoulos - London, UK
- Jake Gill ⚙️ and Jessica Rose - Manchester, UK
- Jérémy Grandillon- Paris, France
- Taimoor Tariq and Nicolas Schell - Berlin, Germany
- Jack Cane - Amsterdam, Netherlands
- Giorgio Zanella - Milan, Italy
- Simon Lechner - Munich, Germany
- Simeon Predov - Sofia, Bulgaria
- Joan Carles Sanjurjo - Madrid, Spain
- Oriol Serra 🔁 - Barcelona, Spain
- Cedric Charpenet - Vilnius, Lithuania
- Brian Woloszczak - Warsaw, Poland
- Mark Colgan, Olivier Tytgat 🧪 and Rafael Guerreiro 🚀- Lisbon, Portugal
- Lucas Maliczak 🧪 - Zurich, Switzerland 
- Harri Konola and Ilze Nartiše - Helsinki, Finland
- Kareem Mostafa - Dublin, Ireland
- Frederik Huetzen, David Kwint and Christo Burger - Dusseldorf, Germany
- Federico Steinhoff - Vienna, Germany
- Andriy Vovchak, Artyom Jurkevich and Hlib S. - Riga, Latvia
- Habib Ullah - Brussels, Belgium
- Aleksandar Besarovic - Belgrade, Serbia
- Pavlo Dzyba - Kyiv, Ukraine
- Nikolaos Ntemos - Athens, Greece.

What started as a few meetups is now a movement.

These hosts are bringing together GTM professionals, sales leaders, and automation nerds in their cities.

They're teaching Clay workflows. Sharing playbooks. Building real relationships.

Not for clout. Not for leads.

Just to help their local communities level up.

That's what makes this special.

Who's the best Clay Club host I missed?

I've built 50+ GTM strategies in the past 2 years.

And Claude has been the foundational tool to make that happen

This is how I'm setting up my Claude projects:

(to win clients and compress timelines)

1. Create a doc with:

→ Your GTM process stories
→ Strategy session transcripts
→ GTM landscape observations
→ Customer insights from discovery calls
→ Skills and tactics that drive the pipeline
→ Client questions about market positioning
→ ICP notes: pains, objections, buying triggers

Label each category. This is your "GTM Strategy Guide".

2. Set up your AI workspace:

→ Create a custom Claude Project
→ Upload your GTM Strategy Guide (the doc)
→ Upload this post's infographic as "guidelines."

3. Prompt it:

[Use all this information for context. I need you to understand it deeply because this is going to be the base for everything we build from now on]

4. Turn a topic into a full strategy (bonus prompt):

Ask your AI to use the "GTM Strategy Framework" from the infographic.

Disclaimer:

The first draft won't be perfect.

Use the "GTM Strategy Checklist" to validate it (or refine manually).

5. Here's how to improve it:

→ Be specific: ICP, pain point, channel, outcome
→ Focus on one thing: one market, one message, one motion
→ Rewrite positioning: test with real prospects, cut jargon
→ Ask: Does this move pipeline? Rebuild around that

6. Want more from one strategy? Try:

→ "Turn this into a 90-day launch plan"
→ "Rewrite this for a product-led motion"
→ "Make this work for enterprise vs. SMB"
→ "Add AI automation to compress the timeline"

You don't need more GTM frameworks.

You need a system that ships.

PS. Personally, I still validate every strategy with real customer calls, but this cuts discovery time in half :)

---

Useful? Follow Alex Baldovin to keep getting this type of stuff.

Everyone talks about engagement.

But most skip the conversion part because it's not that great. 

I turned 4592 profile views into 18 qualified calls in the last 30 days.

Here's the exact system:

Step 1: Track who's watching

Most people waste time chasing cold leads. I don't. 

I post, they engage. Then I use Warmly, and Trigify.io to capture the signal.

The result? I only reach out to people already paying attention.

Step 2: Score and segment

Every visitor goes into Clay for automatic scoring.

I get the demographics: company size, tech stack, and recent activity. Then segments them into 3 tiers based on fit.

Tier 1: Decision-makers at target accounts
Tier 2: Right role, wrong timing
Tier 3: Nurture only

I only reach out to Tier 1 and 2. No wasted effort.

Step 3: Personalised outreach

Tier 1 gets a personal video message referencing their exact engagement.

Tier 2 gets automated sequences through Instantly.ai

By the time they respond, they already know what I do.

The framework:

Post → Track → Score → Reach out

18 calls from 4592 views because I stopped guessing and started tracking.

If you're looking to implement something like this, DM me "Track".

How to convert social engagement.

This is the exact content-to-pipeline strategy I'm using in 2026.

It generated 200+ qualified leads in Q4 2025, so I'm doubling down:

Ready? (repost to help others)

The 6-Step Strategy (copy me):

1. Use Kleo for content ideation and copywriting that resonates
2. Deploy Extrovert to engage with your ICP's posts daily
3. Set up Trigify.io to listen for buying signals in real-time
4. Feed everything into Clay for data aggregation and ICP scoring
5. Send warm emails to engaged prospects (3x higher reply rates)
6. Build lookalike audiences from warm responders for cold outreach

The entire playbook is right there.

Here's what most people miss:

They treat content and outbound as separate channels.

But when you connect them? You're in business.

→ Your content builds awareness.
→ Engagement creates familiarity.
→ Listening catches intent.
→ Clay scores and prioritizes.

Then you reach out.

I've been running this for 6 months across multiple clients.

The data doesn't lie: warm emails from content engagement convert 3x better than cold outreach alone.

Stop choosing between content and outbound.

Combine them.

"Do not be afraid; only believe."
Marc 5:26

This is your sign. God is with you. 

You just have to believe.

I'm seeing a trend in AI skill-building that I hate.

"Learn Claude, here's Lovable, Cursor can code better."

Here's what nobody's telling you:

You don't need to learn every AI tool that drops.

You need to learn the ones that:

1. Gives your time back.
2. Makes you more money.

That's it.

I see people spending hours learning:

→ AI image generators (when they don't create visual content)
→ Complex automation tools (when they have no workflows to automate)
→ Video AI (when they don't make videos)

They're collecting skills like Pokémon cards.

Meanwhile, their actual work isn't getting easier or more profitable.

Here's the filter I use:

Does this tool new skill helps me:

1. Get more accurate work, faster?
2. Automate redundant manual stuff?
3. Help me create a new service line?

If it's not a clear yes to at least one, I skip it.

Examples that passed my filter:

→ Claude Projects: Trained AI on my frameworks
→ n8n: Manual workflow automation
→ Ideogram: Visual branding feeling

I ignored dozens of other "must learn" tools.

My output is still multiplied.

The FOMO is designed to keep you distracted.

Stop chasing every new release.

Start asking: "Will this make me more time or more money?"

If not, move on.

Focus beats FOMO every time.

I'm seeing a pattern in what's driving my growth.

It's not one thing. It's a mix.

→ 25% visuals
→ 50% information
→ 25% warm outreach.

Here's why each piece matters:

1. Visuals (25%)

People scroll fast. A clean visual stops them.

The reaction I'm looking for: "Oh, this looks nice."

It's not about being a designer. It's about creating a pattern interrupt that makes someone pause for 2 seconds.

2. Information (50%)

This is where you earn the save.

I focus on frameworks, breakdowns, or step-by-step processes people can actually use.

The reaction: "I'll save this, need to try later."

When someone saves your content, you're staying top of mind without being pushy.

3. Warm Outreach (25%)

This is the part most people skip.

I reach out to people who engaged with my content or are already in my network.

Not cold. Not salesy. Just: "Hey, saw you liked the post on [topic]. Curious if you're working on something similar?"

The reaction: "Hey, I was thinking about this, let's talk."

The strategy works because each piece feeds the next.

→ Visuals get attention.
→ Information builds trust.
→ Outreach drives conversation.

If you're looking to implement something like this. My Dm's are open.

How to build a pretty darn good business:

• No co-founder
• Love the customer
• Chose a platform and post
• Do work that feels like play
• Control 95% of the business
• Build something people want
• Leverage systems and automation

If you follow these, you win.

I've been using multiple data tools forever to find prospects at target companies.

The workflow is still complicated

→ Pull a company list from one tool → Export it → Upload to another to find contacts → Cross-check on LinkedIn → Enrich in Clay → Double validate.

It's really difficult to find a reliable one. I've found 2, but today it's about CompanyEnrich

When they built the People Search API, I had to test it.

One search. Company filters + contact filters. Live results.

What's inside:

They started with 900M raw profiles and filtered down to 170M verified B2B contacts. Then used AI to standardize the mess (job titles, seniority levels, departments).

Data refreshes every 3 months across multiple providers.

You can search by:

→ Name, company, job title
→ Seniority, department, location
→ Company size, industry, tech stack

Teams are using it for:

→ Finding decision makers at target accounts
→ Building precise outbound lists
→ CRM enrichment at scale
→ Trigger-based prospecting
→ LinkedIn campaign targeting

Three ways to access it:

→ API: https://lnkd.in/ewhCnU_H
→ Dashboard: https://lnkd.in/eJSTs8eu
→ Clay template: https://lnkd.in/eNwtsh4F

If you try to find a data tool with semantic and lookalike audience search, then look for people inside those companies - I'd suggest you give it a go.

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Trent Dressel

Alex Baldovin

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The Battle

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Alex Baldovin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Baldovin's LinkedIn Performance

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