Strategic Brand Builders

Recent Client Wins w/ B2B Consulting/SaaS Hybrid Company: 
◦ 90% above target for sales goal: $1.4M generated in 2 months
◦ 2x landing page conversion rate, doubled lead flow
◦ +30 MQLs per month from new nurture campaign
◦ Higher-quality ICP leads, shifting from 6-figure accounts to 7–8-figure businesses and improving sales team close rates

◦ Vice President of Marketing / Head of Marketing and Acting Managing Director, responsible for hiring, team management, performance development, account management, customer satisfaction, OKR and revenue goal achievement, and overall client growth and marketing strategy.
◦ Source, interview, train, and lead a remote marketing high-performing team of eight employees, determining strategy and prioritization of resources across client portfolios to ensure customer loyalty.
◦ Develop and execute a comprehensive and data-driven organization-wide marketing strategy which includes messaging, positioning, thought-leadership SEO, SEM, email, social media, paid advertising, and PR. Resulting in scaling successful inbound funnels, reducing churn, increasing MQL, decreasing sales timeline, increasing LTV of business, and exceeding revenue goals of the business.
◦ Curate content and lead SEO projects founded on client and market data insights to scale long-term organic visibility, traffic, and engagement.
◦ Regularly assess business services, marketing strategies, and client requirements to enhance product offerings, thereby boosting customer engagement and loyalty.
◦ Evaluate and develop daily, monthly, quarterly, and annual reports tracking OKR and related performance indicators. Effectively communicate performance, roadblocks, solutions, and action strategies of marketing internally to grow business with Co-Founder.
◦ Serves as the company's external thought leader, enhancing brand visibility and establishing industry trust and credibility.

Vice President (VP) of Marketing, Managing Director

NYB Creative

Client Win w/ B2C Pro Service Company 3-Months Sprint Improvements
From months at 1 lead/month with $1,500 CPA (Cost Per Acquisition) to 50 leads/month with a $35 CPA 
From 1% conversion rate on landing pages to 20% conversion rate

◦ Owned and developed the annual marketing editorial plan and thematic calendar across the website and social media for clients, sourced and managed content vendors, and coached, mentored, and led a team of nine employees, three copywriters, and six content writers. 
◦ Conducted creative reviews, provided constructive feedback to the writing team, and managed feedback from collaborators across the company.
◦ Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging
◦ Streamlined content-focused SEO tactics to elevate online visibility, boost web traffic, enhance user engagement, and increase conversion rates. Sample client outcome based on content strategy, $0 to $100,000 in 6 months.

Head of Marketing and Creative

Honig Conte Porrino Insurance Agency, Inc.

Client Win for B2B / B2C Insurance Brokerage
200% increase in organic traffic
250% increase in ranking keywords
From 3 leads/month to 20 leads/month

• Led Marketing strategic planning, initiatives, employee resourcing, and team development prior to the organization becoming a client of NYB Creative. Created and led marketing strategies that increased the book of business by $1.5M in first year.
  • Oversaw and built the brand architecture strategy for the three businesses under the umbrella of HCP ensuring differentiation and brand clarity in all communication and positioning.
  • Optimized inefficiencies of a small local targeted business SEM program to decrease CPA by 97% over 3 months, while increasing lead volume from inconsistent single digits to sustainably over 50 per month. Increased organic traffic by 600% .

Vice President (VP) Marketing, Interim

Brafton Inc.

• Responsible for conceptualizing, and implementing the marketing strategy on time and on budget for the agency’s biggest tech clients - KAYAK, Chiron Technology, and Confirm.io (purchased by Facebook during my tenure). 
  • Collaborated with client marketing teams, and leadership to identify and distill client business goals into marketing strategies, goals, and objectives, and then worked directly with sales executives to present potential marketing products and drive business development.
  • Developed and communicated reporting in a meaningful way to create further optimizations and additional scopes of work that sustained high levels of revenue for our company.

Digital Marketing Manager, Strategist - B2B Technology and Startups

Propel Marketing

• Offer clients enhanced customer service and strategic evaluation of both current and potential digital marketing solutions.
  • Work in tandem with the client's original sales rep to continue to develop the client's relationship, increase retention, and further drive revenue. The value I bring to the client helps them see results from an all-inclusive marketing plan with a higher level of touch points and support. 

- Managing 60+ accounts
- Current Portfolio: < $2million 
- Q2 of 2016: 100% retention

Senior Account Manager (Marketing)

Fat Guy Media

◦ Produce and oversee content calendars for clients of varying industries across web, social and email marketing platforms; research, coordinate and oversee events of brand exposure, promotion and goodwill for our agency and our clients; manage production calendars and flow of work between our clients and creative departments; and help to write and proofread content for accuracy and consistency.

Marketing Account Manager

• Define and attract clients' target audience; research and monitor keywords for web and social media content; create and implement content calendars for our agency and clients; and write and proofread content for accuracy and consistency.

Media Coordinator

Jump Advertising

• Oversee production of agency’s projects across interactive, print and broadcast channels; manage production calendars and flow of work between Creative Director, creative team and vendors; target and circumvent potential problems; and help to write and proofread project briefs and final copy for accuracy and consistency.

Junior Account Manager, Creative

Village Mortgage Company

• Provided in-house marketing support in establishing company’s new brand identity; conceived and helped to develop marketing collateral and advertising initiatives throughout New England; negotiated and worked directly with vendors; wrote corporate press releases; and researched best practices to develop in-house interactive presence: website development/social media/optimization.

Marketing Intern

The Leverage Marketing Group

• Worked under account managers while developing agency’s marketing campaigns; targeted and implemented interactive marketing tools for websites, presentations and in-house marketing for clients; and measured and evaluated campaign marketing reach.

Fractional CMO | Strategic Marketing Leader | Managing Director at Strategic Brand Builders | Creating High ROI Marketing Strategy

I build marketing machines that scale — not just campaigns that look good on paper.

Over the last 10+ years, I’ve helped $3M+ businesses clarify their message, build systems that support growth, and align marketing with sales and finance. Whether leading internal teams or collaborating with external vendors, I bring a CMO-level mindset to every challenge: strategy first, execution built to scale, and ROI that actually holds up under scrutiny.

From brand positioning and funnel design to performance marketing and CRM optimization, I’ve worked with founders, CFOs, and EOS implementers to turn chaos into clarity — and marketing into a true growth lever.

🧠 What I bring:
- Executive-level strategy with hands-on systems thinking
- Deep experience across brand, demand gen, and marketing ops
- Team leadership that drives performance and accountability
- A track record of turning vision into revenue — fast

Right now, I’m open to:
- Full-time marketing leadership roles (VP or CMO-level)
- Fractional CMO partnerships with companies ready to scale but not ready to hire in-house

When I’m not building marketing systems, you’ll find me surfing, exploring new cities, or taking the long road with the top off my Jeep. I believe the best businesses are the ones that give you freedom — and I help build the kind of marketing that makes that possible.

Want to jam on strategy, growth, or whether your marketing’s really working?
📅 Let’s talk — I promise it’ll be more fun than your last “brand audit.” https://app.reclaim.ai/m/trent-warner/quick-meeting

Trent Warner

Writer

Scaled Success + Programs 

Airtable

+ Led research and analytics to shape a strategic vision and establish precise performance metrics for a customer-centric user community program, resulting in accelerated return on investment for clients

+ Implemented virtual event programming to bolster peer-to-peer engagement for clients, consistently achieving an average 40% registration-to-attendance conversion rate

+ Coordinated educational programming to amplify user-in-product activity and enhance usage depth at scale, fostering greater product adoption and customer satisfaction

Scaled Program Manager, Community

+ Successfully led net new mid-market and strategic logos (1000+ FTE) through a 60-day onboarding journey while managing a $1.6M ARR book of business with high-touch commercial accounts (300-999 FTE)

+ Consult accounts on high-priority projects by providing product guidance and aligning cross-functional partners such as integration engineers, product managers, and third-party partners

+ Designed and implemented an onboarding playbook to acclimate new hires to scaled processes and digital customer success best practices

Senior Customer Success Manager 

+ Managed a $9.6M ARR book of business consisting of emerging business accounts (20-300 FTE) while maintaining an average 97% retention rate

+ Autonomously gather data, externally and internally, to make informed decisions on account prioritization; reiterate based on impact and quarterly business goals

+ Lead scalable customer success programs to increase user depth of usage and utilization

Customer Success Manager

ServiceTitan

+ Leveraged advocacy tactics to build relationships with customers by disseminating effective communication, analyzing client needs, and proactive planning

+ Worked closely with sales, product development, and support teams to advocate for client needs and provide feedback for product enhancements

+ Contributed to a positive team culture by participating in team development including hiring, onboarding, and hosting product office hours on technical workflows

+ Managed the renewal process, successfully retaining an average of 98% of account revenue each quarter

+ Created and maintained documentation, including user guides and best practice materials, to assist clients in self-service and knowledge-sharing

+ Conducted  feature assessments to understand clients' needs and tailored recommendations accordingly

WeWork

+Devised tactics to create relationships and business opportunities; generated $22,600 of additional revenue within (2) months by launching private events aimed to increase membership leads

+ Deployed strategic demand generation email campaigns to increase clientele, maximize revenue, and position company services

+ Flexed abilities to train, motivate, and retain community associates; hosted weekly professional development meetings across the Las Vegas and Phoenix markets

Community Lead, Account Manager

+ Successfully managed and coordinated various projects, including event planning, space optimizations, and member engagement initiatives

+ Excelled in building and nurturing strong, long-term relationships with WeWork members, fostering a sense of community and belonging

+ Collaborated with colleagues to identify bottlenecks, streamline procedures, and implement more efficient strategies, resulting in improved conversion rates and sales performance

Community Associate

MGM Resorts International

+ Sparked organizational change and productivity by implementing and launching a cloud-based spa and salon business management software for (4) MGM properties 

+ Drove departmental HR operations by forecasting staffing needs, managing the talent selection processes, and enforcing employee development

+ Influenced decision-making for executive leaders by ideating and disseminating reports on booking trends, monthly expenses, and customer experience metrics

Operations Supervisor

Client Experience Specialist

Hotel Representative

A seasoned Customer Success Program Manager within the tech industry, specializing in crafting scalable solutions that drive successful customer outcomes. With a knack for understanding intricate challenges, I thrive on implementing creative strategies to deliver tangible results, all while fostering a collaborative environment across teams.

Key Attributes:

Analytical Insight: I have a keen ability to unravel intricate problems and develop innovative strategies to address business and customer needs effectively.

Collaborative Approach: Renowned for my cross-functional collaboration skills, I excel in building strong partnerships and driving collective success.

Customer-Centric Focus: Upholding the principle of prioritizing customer satisfaction, I recognize the pivotal role it plays in building brand loyalty and driving business growth.

Simplicity in Complexity: I advocate for simplicity in solutions, believing that clarity breeds understanding and facilitates alignment towards common goals.

TECHNICAL SKILLS: Airtable, Salesforce, Zendesk, Power BI, Tableau, Medallia, QuickBooks, On2, Khoros, Zoom Webinars, ServiceTitan, Lucidchart

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Trent Warner

Dario Torres

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