Fractional CMO | Strategic Marketing Leader | Managing Director at Strategic Brand Builders | Creating High ROI Marketing Strategy

I build marketing machines that scale — not just campaigns that look good on paper.

Over the last 10+ years, I’ve helped $3M+ businesses clarify their message, build systems that support growth, and align marketing with sales and finance. Whether leading internal teams or collaborating with external vendors, I bring a CMO-level mindset to every challenge: strategy first, execution built to scale, and ROI that actually holds up under scrutiny.

From brand positioning and funnel design to performance marketing and CRM optimization, I’ve worked with founders, CFOs, and EOS implementers to turn chaos into clarity — and marketing into a true growth lever.

🧠 What I bring:
- Executive-level strategy with hands-on systems thinking
- Deep experience across brand, demand gen, and marketing ops
- Team leadership that drives performance and accountability
- A track record of turning vision into revenue — fast

Right now, I’m open to:
- Full-time marketing leadership roles (VP or CMO-level)
- Fractional CMO partnerships with companies ready to scale but not ready to hire in-house

When I’m not building marketing systems, you’ll find me surfing, exploring new cities, or taking the long road with the top off my Jeep. I believe the best businesses are the ones that give you freedom — and I help build the kind of marketing that makes that possible.

Want to jam on strategy, growth, or whether your marketing’s really working?
📅 Let’s talk — I promise it’ll be more fun than your last “brand audit.” https://app.reclaim.ai/m/trent-warner/quick-meeting

Trent Warner

When my first client told me I had brought in $75,000 worth of business to his law firm just through the blog posts I had been writing for him over the past six months, I realized this wasn't just busy work. The articles I was writing were driving real results for his business.

That came as a surprise, because prior to that gig, I hadn't realized my love of writing and storytelling could have a practical application in the business world.

In college, I had majored in English and Psychology, little knowing I was getting the perfect degree for content marketing. I didn't even know what content marketing was. I thought I wanted to work in publishing, figuring if I couldn't make a living writing books, maybe I could make a living publishing them.

Unfortunately, I graduated in 2009, right after the job market crashed. There were no jobs to be had in publishing ... or really anywhere else. 

I was a receptionist and I worked in customer service, but they were jobs, not careers. When I found myself between jobs, my roommate's dad, who was an attorney, offered to give me things to do around his office until I got back on my feet. One of the things he needed was someone to write blog posts for his law firm. He knew I had a strong writing background, so he offered me the gig, and I was more than happy to get paid to write.

After six months, he told me I had brought in $75,000 worth of business for his law firm, just from the blog posts I was writing for him.

After a while, I started writing for an associate of his, and then for some friends of mine. I did get another day job, but I kept writing on the side, and my client list kept growing until I knew I couldn't do both any more, so I quit the day job to devote myself to writing full time, and I've never looked back.

You can find more information on how to create a powerhouse content marketing strategy on my blog: https://avwritingservices.com/blog/ and in my book, Content Marketing Made Easy, which you can buy here: https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9

If you're interested in taking this conversation further, you can use this link to schedule a time to chat with me 1:1: https://alisonverhalen.as.me/

Alison Halen

When you inexplicably get up before dawn on a Sunday, the only proper response is a shot of espresso and Austin Kleon.

I love his books because they’re like a motivational speech.

They pack tons of good information with a dose of humor. The perfect antidote for anyone dealing with the blahs.

What are you reading this weekend?

Alison Ver Halen

Get high quality, educated leads who understand your value and why they want to work with you.

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Let’s get vulnerable!

I was recently talking to a client who had sent me a blog post they she wasn’t sure she wanted to share.

It was such a good blog post.

Not only was it well written, but it demonstrated that she understands the struggles her clients face by talking about times when she has faced the same thing.

So, why didn’t she want to share it?

Because she didn’t want to admit she was struggling.

I get it.

We’ve all been taught to put on a brave face. That to admit you’re struggling is to admit you’re somehow failing.

Not only is that a false narrative, but the truth is we all struggle from time to time.

And the people who look like they have it all figured out? They’re not relatable.

Because no one has it all figured out.

Even the ones who look like they do are secretly wondering how they’ll solve whatever problem they’re facing behind the brave face they’ve put on.

You can’t solve someone’s problem for them if you don’t understand the problem.

And nothing proves you understand their problem better than saying, “I’ve been there, done that. Let me show you the way out.”

I know it’s scary to make yourself vulnerable, but when done right, it can also be an incredibly powerful way to get people’s attention and earn your audience’s trust.

So, my challenge to you this week is to get vulnerable. Share something you’ve been struggling with recently, or have struggled with in the past … as long as it’s relevant to your business.

Then share it with me so I can support you.

taplio

The Battle

Trent Warner

Alison Halen

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taplio

The Battle

Trent Warner

Alison Halen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alison Halen's LinkedIn Performance

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