1 At Bat Media

As the Founder and CEO of 1 At Bat Media, I lead a team of eCommerce experts specializing in paid media, email marketing, and customer retention strategies for brands across North America.

Our Services Include:

• Paid Media (Social & Search)
• Email & SMS Marketing (Klaviyo)
• Influencer Marketing
• eCommerce Growth Strategy Consulting

Founder / CEO

JackedScholar Inc.

As the Founder of JackedScholar, I built and scaled a niche eCommerce brand offering nutritional supplements tailored to post-secondary students across Canada and the United States. Through innovative marketing strategies and a deep understanding of our target audience, I successfully grew the brand into a trusted name within the supplement industry.

Key Highlights:

	•	Created and implemented paid media, email marketing, and customer retention strategies that drove sustainable growth and established a loyal customer base.
	•	Developed a strong direct-to-consumer model, expanding the brand’s reach across North America and solidifying its market presence.
	•	Led the brand through a competitive landscape, ensuring continuous growth and positioning it for acquisition.

In November 2018, JackedScholar was acquired by SupplementSource.ca, a leading national competitor in the supplement space. This successful exit was the result of years of strategic planning and marketing innovation, and it laid the groundwork for my current focus on helping other brands achieve similar growth and success through 1 At Bat Media.

Owner & Founder (Acquired Nov 2018)

As CEO of 1 At Bat Media, I lead a team that helps eCommerce brands accelerate their growth and maximize customer retention through data-driven strategies in paid media and email marketing. With over a decade of experience, I’ve had the privilege of working with brands that generate annual sales as high as $250 million in various exciting niches.

Key areas of expertise include:

	•	Paid Media (Social & Search)
	•	Email Marketing (Klaviyo Partner)
	•	Influencer Management
	•	eCommerce Growth Consulting
	•	Shopify CRO

Let’s connect if you’re looking to scale your eCommerce brand and optimize marketing strategies for profitability.

Travis McEwan

Adstra

Partnering with SaaS & service businesses to get more leads, customers, and keep them longer.. for cheaper.

Founder & Creative Director

Mayple

Partnered with 20+ businesses, schools, non-profits and enterprises to drive powerful marketing strategy and email marketing effectiveness.

Growth Marketer

Central Metric

Enabling the modern global enterprise through advanced Revenue Operations analysis, design, and optimization.

I more or less stumbled upon marketing and sales as I endeavored into the journey proceeded by the driving question.. "what am I going to do with my life?!"

Throughout my time spent learning, the peculiar psychological bridge between brand and customer stuck with me the most. 

It was palpable. 

Great companies were building life changing products right in front of my eyes.. but what made them life changing?

Was it the product or was it the way that the customer identified with the product? I had various questions to answer. The one that I work everyday to answer:

How? 

And that's how I got here.

I built my first website for a carwash, while still a full-time athlete. Ever since, I've been spending the days bolstering my marketing and sales repertoire. From conversion-oriented copy, paid media, social + content strategy, to even lead generation, direct outbound messaging and everything in between.. 

Throughout my time in sales and as a freelance marketer, I've enjoyed it all.

No longer am I doing strictly freelancing projects... 

I'm proud to announce all my service offerings will be embedded within my team and me over at Roper Growth Media.

We are thrilled to work with businesses and non-profits that have a keen motivation to build beyond the status quo. 

If that's you, I'd love to chat!

Freelance Copywriter

ex-college athlete ⇨ founder & creative director • using our GFA program to build systems of growth for SMBs & sharing what I learn • launched 250+ growth campaigns

I decided to give up on my life-long dream of playing professional baseball.

And risk everything to follow my passion to start a growth consulting business for appointment-based companies.

How did I get here?

In 2018 I began freelancing as a copywriter & website designer. Meanwhile, I was playing college baseball full-time, studying business management & computer science.

I continued on & off learning, implementing, and working my tail off.

Once covid hit in 2020, I dove deeper.

I started studying finance and the economy heavily. I invested every cent and minute that I could.

Along the way, I began to accrue more marketing and sales skills. I started:

- Running ads
- Getting leads
- Building systems of scale

I wasn't just a copywriter for my clients anymore..

I was analogous to a growth advisor or an investor.

With my marketing knowledge and investment skills..

They'd sign me as a copywriter but got much more than that.

Using these skills and my investment knowledge, I was able to pay my student loans off in under a year.

Fast forward a bit later..

I started a marketing/advertising company, and I decided to include my last name in the company name.

I wanted to make my dad proud.

He wanted me to become what he couldn't.. a pro ball player.

I named the company after our last name for him. 

I may have failed at achieving the original goal..

but my goals are different now. And that's okay with my dad and I.

Today, through RGM, we partner with service/software businesses that have product market fit and needs leads + customers to grow.

We will build that system for you.

If that's you, we create free resources to help. Visit our website to learn more.

🔗 Twitter @ropewrites
🔗 Instagram @ropergrowthmedia
🔗 Free training material, strategy session & more at ropergrowthmedia.com

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Travis McEwan

Jake Roper

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