As CEO of 1 At Bat Media, I lead a team that helps eCommerce brands accelerate their growth and maximize customer retention through data-driven strategies in paid media and email marketing. With over a decade of experience, I’ve had the privilege of working with brands that generate annual sales as high as $250 million in various exciting niches.

Key areas of expertise include:

	•	Paid Media (Social & Search)
	•	Email Marketing (Klaviyo Partner)
	•	Influencer Management
	•	eCommerce Growth Consulting
	•	Shopify CRO

Let’s connect if you’re looking to scale your eCommerce brand and optimize marketing strategies for profitability.

Travis McEwan

Chronos Agency

- Leading a team of 4 members.
- Creating email marketing automation and targeting strategies based on customer lifecycles, segmentation, predictive analytics and client's branding needs.
- Developing and executing large-scale email marketing campaigns and automations.
- Continuous measurement and optimization of email marketing automation and campaign performance.
- Working cross-functionally with the graphic design team & copywriters to develop the design strategy for each client
- Tracking and analyzing weekly & monthly email KPI's
- Conducting weekly/monthly calls with clients and team members to discuss/present email marketing strategies

Retention Marketing Manager

- Creating email marketing automation and targeting strategies based on customer lifecycles, segmentation, predictive analytics and client's branding needs

- Developing and executing large-scale email marketing campaigns and automations

- Continuous measurement and optimization of email marketing automation and campaign performance

- Working cross-functionally with the graphic design team & copywriters to develop the design strategy for each client

- Tracking and analyzing weekly & monthly email KPI's

- Conducting weekly/monthly calls with clients and team members to discuss/present email marketing strategies

- Handling 3-5 direct reports

Email Marketing Manager

InboxArmy

- Leading a team of 10, including Account Managers, Graphic Designers, HTML Developers, and Campaign Manager.
- Leading Email Marketing Strategy for multiple clients.
- Responsible for creating holiday strategies for Marketing Automations for my clients.
- Managing Marketing Cloud training and development for Campaign Managers.
- Creating strategies that cater to both short and long-term goals for clients.
- Implementation of various Marketing Cloud tools efficiently.
- Built customer journeys at every customer lifecycle stage.
- Led a team of 10 including campaign managers, designers, developers, and content writers.
- Retained 92% of my client portfolio with multiple 5-star reviews on Clutch.
- Created email marketing strategies that increased revenue by 2,1X, and reduced unsubscribes by 3%.
- Trained employees on multiple email marketing tools like Marketing Cloud, Klaviyo, MailChimp, and Zapier.

Senior Account Manager Team Lead

Email Marketing Specialist

- Leading a team of Account Managers and monitoring campaign performance for clients.
- Creating strategies that cater to both short and long-term goals for clients
- Implementation of various Marketing Cloud tools efficiently

Senior Account Manager

- Managed 40+ clients from different industries like healthcare, personal care, gaming, FMCG, and a
few B2B clients.
- Built customer journeys at every customer lifecycle stage.
- Led a team of 10 including campaign managers, designers, developers, and content writers.
- Retained 92% of my client portfolio with multiple 5-star reviews on Clutch.
- Created email marketing strategies that increased revenue by 2,1X, and reduced unsubscribes by 3%.
- Trained employees on multiple email marketing tools like Marketing Cloud, Klaviyo, Mailchimp, and
Zapier.

Account Manager

Responsible for handling mutliple Email Campaigns, Execution, and Strategy for our clients.

Campaign Manager

Teleysia Networks (I) Pvt. Ltd.

- Learning about 5G implementation and working closely with the leadership to assist in government tenders.
- Sending RFP and RFQ to the clients.
- Compliance negotiation
- Managing Social Media presence.

Business Development Executive

SRV Media Pvt. Ltd.

- My Internship included lead generation, lead management, client communication and servicing.
- I have taken care of backend support, and coordinated with the IT and accounts team and clients, simultaneously.
- I have generated over 350 leads, the challenge was to generate leads or make clients who were not cyber tacky or not very used to E-commerce.

Business Development Intern

- Over 7 Years of Exposure in Emerging US/UK Markets.
- Certified in Salesforce Marketing Cloud, Klaviyo, Iterable, and other such ESPs.
- Presently associated with Chronos Agency as Retention Marketing Manager (Working Remotely from Ahmedabad) since March, 2023. 
- Creative and detail-oriented Email Marketing Specialist with successful experience in high volume enterprise clients.
- Recognized consistently for performance excellence and contributions to success in Email Marketing industry.
- Expert in Data Monitoring and Analysis, and evaluating the performance of the campaigns.
- Effective communicator and great leader offering excellent multitasking and time management abilities.
- Uncommon ability to work effectively with minimum supervision.
- Amazing ability to independently develop, implement and evaluate creative marketing plans.
- Outstanding ability to work unsupervised and to function both independently and as a team member.
- Remarkable ability to effectively influence and communicate cross functionally.
- Ability to work well in remote environment independently and in a team.

CORE COMPETENCIES
 Campaign Management
 Account Management
 Retention Marketing
 Lifecycle Marketing
 Data & Subscriber Management
 Email Strategy
 SMS Marketing
 Email Template Designs
 Marketing Automation
 A/B Testing
 Customer Engagement
 Mobile Marketing
 CRM (Klaviyo , Iterable, MailChimp)
 Salesforce Marketing Cloud (SFMC)
 Marketing Cloud Journey Builder
 Marketing Cloud Email Studio

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Travis McEwan

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