Longbow Advantage

• Develop content strategy, implement messaging strategy
• Write and edit content for:
•• eBooks
•• articles
•• product sheets
•• case studies
•• and other content used in marketing campaigns
• Manage and create content for social media
• Produce live webinars
• Maintain content for all brand websites
• Create illustrations for various content pieces
• Create compelling sales messaging
• Work with Demand to create campaign + email materials
• Maintain editorial calendar and develop press relationships

Content Marketing Manager

TH Creative

I help visionary founders and B2B brands turn complex ideas into clear, compelling stories.

With over a decade leading content, creative, and brand strategy, I specialize in shaping narrative, from high-level positioning down to the weekly posts that spark traction.

Whether ghostwriting on LinkedIn for a startup founder or building a content strategy for a logistics SaaS company, I bring structure, voice, and story to every message.

My work has helped brands grow email CTR by 35%, boost demo requests by 20%, and increase social engagement by 50%-not by chasing trends, but by telling the right story in the right way.

If you're a founder with big ideas but no time to write, or a startup looking to build a brand with depth and soul, I'd love to talk.

Services:
▸ Founder ghostwriting (LinkedIn, articles, thought leadership)
▸ Brand narrative + messaging frameworks
▸ Content systems with voice and vision built in

Owner

The Creative Rebellion

Founder

Travis Hinkle Illustration

Imaginative and creative illustrations

• Work in traditional mediums like pencil, pen & ink, colored pencil, and watercolor
• Create digital illustrations in Photoshop and ProCreate

Freelance Illustrator

Compel Church

• Designed graphics for various platforms, including in-service screens, videos, outdoor and directional
signage, printed deliverables, social media, web use, and mobile app
• Assisted in rebranding and creating brand standards and guidelines in 2021
• Utilized Adobe Creative Suite to create graphics, design books, and print-ready deliverables
• Worked in-person and remotely, utilizing Asana, Dropbox, Slack, and Google Workspace
• Collaborated with multiple vendors to create and order physical deliverables

Graphic Designer

• Function in a hybrid work environment
• Oversee the creation of content and flow for the live production of weekly services, special events,
and online services at a multi-campus church of over 3,000 congregants
• Produce services at the main broadcast location, leading a weekly team of 10+ staff and volunteers,
ensuring all technical aspects are executed with excellence
• Lead meetings and planning for new series content and related events and content
• Ensure content is created by on-time in a fast-paced, deadline-driven environment
• Communicate to team during production to ensure all live stage, audio, video, camera, and lighting
elements are executed at the correct time to create a professional, distraction-free experience

Weekends & Design Director

• Lead a team of creatives in the creation of content for weekly services, special events, and online
content at a multi-campus church
• Worked with Lead and Executive Pastor to plan and execute creative vision for entire organization
• Managed multiple projects in a fast-paced environment, providing content for various ministry
departments while tracking progress and ensuring deadlines are met

Creative Director

• Created and oversaw all internal and external communications for entire organization
• Implemented redesign of website to improve UX and UI
• Created and delegated graphic design elements for print and digital, including designing books for
classes
• Wrote and edited content for sermons, print, mass emails, website, and social media

Media & Communications Director

US Foods

Fill pick slots for selection process. Put newly received product in reserve slots for later use.

Rotate product to ensure correct order, minimizing product expiration.

Maintain a clean and safe food environment.

Select correct product for delivery to customers safely and quickly operating an electric pallet jack.

Assist management with various issues as they arise to include daily warehouse maintenance activities, as well as prepping for senior management and customer inspections.

Forklift Operator

Travis Hinkle Photography

Shot and edited:
Weddings
Seniors
Portraits

Owner/Photographer

US Foodservice

• Provided excellent customer service by providing the correct product in a timely and safe manner.
Maintained a clean warehouse, meeting all food safety requirements

Warehouse Selector

Hearts of Saints

Setup, troubleshoot and mix live concerts in various venues.  Have used both analogue and digital boards, as well as numerous outboard f/x processors.

FOH Engineer

SITEX

Delivered uniforms, mats and cleaning supplies to customers. Maintained healthy relationships and attended to customer's needs as they arose.
Sold additional products as well as signed new customers.

Route Delivery Driver

I'm no Leonardo.

Not the turtle, DiCaprio, or DaVinci.

But I am a bit of a polymath (def: a person of wide-ranging knowledge or learning)

I've worn a lot of hats: Content Marketing Manager, Creative Director, Forklift Operator, Freelance Illustrator... and the thread connecting them all is an insatiable curiosity and a polymath's mindset.

I’ve never been able to niche down.

But instead of being a liability, I see it as an asset.

Across a 20+ year journey that's taken me through media, marketing, logistics, illustration, retail, and even front-of-house audio gigs, I've developed a superpower: the ability to connect ideas across disciplines.

I see patterns others don't.

Whether I'm writing a book, illustrating a graphic novel, or helping shape the messaging for a software product, I'm always drawing from a wide-ranging mental library to find new, creative solutions.

At Longbow Advantage, I lead content strategy for a supply chain tech company. I write, edit, design, strategize, and build. I turn complex topics into clear, human-centered content. From case studies and campaign emails to live webinars and product sheets.

Before that, I spent years in the creative and communications space at a large multi-campus church, overseeing everything from weekly service production and brand overhauls to live event management and volunteer coordination. I led teams. I built systems. I kept the big picture and the pixel-perfect details in balance.

And when I'm not doing all that? You'll find me mixing audio, sketching a comic, writing fiction, or deep down a rabbit hole about historical events or obscure scientific theories.

In a world that rewards specialization, I bring something different: range.

Because creativity isn't just about making things.

It's about seeing connections others miss.

Travis Hinkle

Instrumentum

Changing the surgical landscape by offering reliable and efficient offsite instrument sterilization to Ambulatory Surgery Centers and Hospitals.

Chief Operating/Growth Officer

Cruxible Partners

Finding talent is a full-time job.  The best candidates aren't looking, they're performing somewhere else.  We'll find them. We've never failed to fill a role.  Period.

Chief Executive Officer

www.eatingcrowpodcast.com

If you are a leader or an entrepreneur this podcast will speak to you (well, I guess that's the point). These are stories of amazing people with the courage to lead and often admit they were wrong and challenge long-held beliefs to make change. Many of these everyday heroes have evolved into leaders and entrepreneurs, and most of their stories have never been heard, until now. Pete Durand interviews people from all walks of life - the military, finance, business, sports, government and education. We learn from their challenges, pitfalls, lessons and how, by eating crow, they used an open mind to adjust their way of thinking and lead others, including their families.

Host of the Eating Crow Podcast

Saebo, Inc.

Saebo, Inc. is a medical device company primarily engaged in the discovery, development and commercialization of affordable and novel clinical solutions designed to improve mobility and function in individuals suffering from neurological and orthopedic conditions. With a vast network of Saebo-trained clinicians spanning six continents, Saebo has helped over 100,000 clients around the globe achieve a new level of independence.

Board Advisor

Netsertive

Chief Revenue Officer

RivalHealth

SaaS enterprise exercise and nutrition app.  Merged with gBehaivor to form www.gopivotsolutions.com

Integrian

Digital video solutions for public safety and transportation.  Sold to Catalyst Manufacturing

Entivity, Inc.

PC-based automation and control platform.  Sold to www. phoenixcontact.com

President and COO

Director of E-Business

ObjectAutomation

Director of Marketing

I'm fortunate to lead two great organizations.

After helping many companies scale with great talent, I've joined Instrumentum as their Chief Operating and Growth Officer, it was just too good to pass up.  My task?  Help the company scale profitably.  How?  People, Process, and Culture.  Fortunately, Cruxible Partners has provided the experience to do just that.

Instrumentum is doing great things - and Cruxible Partners is in the hands of an amazing team, so both are thriving.  Stay tuned as I share how Instrumentum is growing and changing the surgical landscape and how the leadership and talent lessons I've observed and shared over the last seven years at Cruxible are being applied.

Remember:

The average cost of hiring the wrong employee can go as high as $240,000, according to 2021 research from the U.S. Department of Labor.

Ouch.  Been there.

On the flip side, McKinsey & Co. states that hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.  

Been here too.  Much better place to be.

I've spent 30+ years in corporate America, worked at three startups, and founded two companies myself.  Building teams was and is the most challenging part of the job.

For the past five years I've been working with companies in the following areas:

-Product/market fit
-Marketing strategy and content
-Board advisory and consulting
-Attracting and retaining talent

If you'd like to learn more about how we can work together, please DM me or send me an email at

pdurand@cruxiblepartners.com

Pete Durand

Haven't posted in a while.  

Got me thinking:  "What am I doing here?"

I know many talented people who've used LinkedIn to build a brand or a business.  It didn't happen overnight.  They put in YEARs of work and tweaked their approach along the way.

To name a few:

Alex B Sheridan
Ravi Rajani
Darren McKee
Tom Simmons

I don't "do" business on LinkedIn, but I use it - to network, learn and when appropriate, offer insight into my POV and background, for those who care.

So why did I come back today?

The people I mentioned above keep putting out content I enjoy, learn from and find inspiring.  That simple.

I should do more here, and share what makes #Instrumentum such a great place to work.  I'm blessed - our team is incredible and we've built something special.  

Mishaps along the way, but that's the good stuff.  Mistakes, bad assumptions, pleasant surprises and lessons that help us steer the ship.

Hopefully your feed is full of smart people sharing their knowledge (and scars).

Check out Alex, Ravi, Darren and Tom; you will learn from them every day.

President, Instrumentum | Host of the Eating Crow Podcast | Chairman, Cruxible Partners

taplio

The Battle

Travis Hinkle

Pete Durand

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