I'm no Leonardo.

No, not the ninja turtle.
And not DiCaprio.
I'm talking about DaVinci.

But like him, I see the world as one big web of connected ideas.

I've spent the last decade helping tech founders and brands tell stories that make complex ideas feel simple. Whether I'm writing for a supply-chain SaaS company or ghostwriting for a startup founder, my goal is always the same: to make people care.

At Longbow Advantage, I serve as lead storyteller and content strategist, turning technical concepts into narratives that build trust and drive results. I've helped grow engagement by 50%, lift email CTR, and shape a consistent voice across campaigns, leadership content, and customer stories.

Before tech, I led creative and communications teams in the nonprofit world, producing live and digital experiences that connected people through story, music, and media. Those years taught me how to lead with empathy, think under pressure, and find meaning in the details.

I'm endlessly curious.
I love the Oxford comma.
And I still believe that creativity isn't just about making things, it's about seeing unique connections.

Travis Hinkle

DESIGN COMES, WHEN THERE'S A PROBLEM TO SOLVE

My name is Margarida Barreto, and I invite you to dive into the universe of creativity and innovation with me. As an AI enthusiast and creator, I am fueled by a burning passion for raising awareness through captivating campaigns. 

With over 20 years of experience in Communication Design, I have ventured through the field of Graphic and Web Design, Marketing, Social Media, Account and Team Management. Along this journey, I have had the privilege of collaborating with remarkable clients such as HP, Dell, Mitsubishi, VMware, Conceptonics, APHotels, and many more, spanning diverse industries.

In recent years, I have focused my artistic journey on technological and lifestyle brands, melding the worlds of visual communication and social media. But my creative aspirations don't stop there. I have also honed my skills in website design, allowing me to craft tailored solutions that perfectly address my clients' needs.

As a Creative Director, I am adept at managing intricate timelines, prioritizing tasks, and orchestrating multidisciplinary teams. Having stood on both sides of the hiring process, I understand that the perfect team is not just a collection of individual talents but a harmonious fusion driven by camaraderie. Everything else can be learned with time, but a great team spirit is the essential foundation.

So, join me on this adventure where art meets technology, where innovation finds its voice, and where together, we can create extraordinary experiences that captivate hearts and minds.

Let's expand our imagination through design with the help of AI.

Margarida Barreto

“𝗪𝗲𝗹𝗹... 𝗔𝗜 𝘄𝗶𝗹𝗹 𝗱𝗼 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.” 
This was what a boy told me this during a workshop this year, and it stayed with me. He said he didn’t see the point in learning anything, because AI would take care of it all 🫤 
This was one of the moments that defined 2025 for me...how are we understanding and dealing with all this AI around us.

So, when I was invited to contribute to The 2025 Generative AI Dispatch, a 159-page record of the year, i knew i had to I wrote about responsibility and education. About what happens when technology evolves faster than digital literacy.

𝟮𝟬𝟮𝟱 𝗺𝗮𝗱𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘃𝗲𝗿𝘆 𝗰𝗹𝗲𝗮𝗿 𝘁𝗼 𝗺𝗲: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗲𝗻𝗼𝘂𝗴𝗵.
 
⚠️ If we work with AI, we also have to guide, explain, and prepare others to use it critically!

The Dispatch gathers 32+ voices from across #art, #architecture, #film, #fashion, and #marketing. Different perspectives, same turning point.

If you’re curious about how this community experienced the shift from experimentation to implementation, it’s very worth the read.

Link for the Full Dispatch: https://payhip.com/b/nfUNX
𝗧𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁’𝘀 𝗗𝗮𝘆 𝗰𝗼𝗱𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘂𝗻𝘁𝗶𝗹 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 (17Fev) 
🎟️ (𝗣𝗥𝗘𝗦𝗜𝗗𝗘𝗡𝗧𝗦𝗗𝗔𝗬𝟮𝟬).

Grateful to Jordan Billinkoff and Diana Rengifo ↗ for the editorial rigor and for creating space for these reflections, you both did an outstanding work 👏 💚 

And a special shout out to all of the contributors who participated in this project, you are all beyond fantastic 🤩 : Amanda Jeffs, Arminas Valunas, Benjamin Benoliel, Blair Vermette, Chad Lauffer, Charlie Hills 🦩, Chrissie Cremers, Danny Ratcliff, Eugenio Fierro, Eva Norte, Felipe Gallego, Gabe Michael, Guido Fuà, Jim ᯓ★ I M., Jordan Daniel Chesney, Ar. June Chow, Lars Richter, Luca Sciascia, Marc David, Margarida Barreto, Hernán (Misho) Aloise Llera, Natalie de Groot, Richard Botting, Ron Baranov, Ross Symons, Roxanne Ducharme, Ryan Patterson, Stefania Scrivani, Vaibhav Sisinty, Víctor Zorzo, Wilfred Lee

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The Battle

Travis Hinkle

Margarida Barreto

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The Battle

Travis Hinkle

Margarida Barreto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margarida Barreto's LinkedIn Performance

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Performance ScoreMargarida Barreto's LinkedIn Performance