Longbow Advantage

• Develop content strategy, implement messaging strategy
• Write and edit content for:
•• eBooks
•• articles
•• product sheets
•• case studies
•• and other content used in marketing campaigns
• Manage and create content for social media
• Produce live webinars
• Maintain content for all brand websites
• Create illustrations for various content pieces
• Create compelling sales messaging
• Work with Demand to create campaign + email materials
• Maintain editorial calendar and develop press relationships

Content Marketing Manager

TH Creative

I help visionary founders and B2B brands turn complex ideas into clear, compelling stories.

With over a decade leading content, creative, and brand strategy, I specialize in shaping narrative, from high-level positioning down to the weekly posts that spark traction.

Whether ghostwriting on LinkedIn for a startup founder or building a content strategy for a logistics SaaS company, I bring structure, voice, and story to every message.

My work has helped brands grow email CTR by 35%, boost demo requests by 20%, and increase social engagement by 50%-not by chasing trends, but by telling the right story in the right way.

If you're a founder with big ideas but no time to write, or a startup looking to build a brand with depth and soul, I'd love to talk.

Services:
▸ Founder ghostwriting (LinkedIn, articles, thought leadership)
▸ Brand narrative + messaging frameworks
▸ Content systems with voice and vision built in

Owner

The Creative Rebellion

Founder

Travis Hinkle Illustration

Imaginative and creative illustrations

• Work in traditional mediums like pencil, pen & ink, colored pencil, and watercolor
• Create digital illustrations in Photoshop and ProCreate

Freelance Illustrator

Compel Church

• Designed graphics for various platforms, including in-service screens, videos, outdoor and directional
signage, printed deliverables, social media, web use, and mobile app
• Assisted in rebranding and creating brand standards and guidelines in 2021
• Utilized Adobe Creative Suite to create graphics, design books, and print-ready deliverables
• Worked in-person and remotely, utilizing Asana, Dropbox, Slack, and Google Workspace
• Collaborated with multiple vendors to create and order physical deliverables

Graphic Designer

• Function in a hybrid work environment
• Oversee the creation of content and flow for the live production of weekly services, special events,
and online services at a multi-campus church of over 3,000 congregants
• Produce services at the main broadcast location, leading a weekly team of 10+ staff and volunteers,
ensuring all technical aspects are executed with excellence
• Lead meetings and planning for new series content and related events and content
• Ensure content is created by on-time in a fast-paced, deadline-driven environment
• Communicate to team during production to ensure all live stage, audio, video, camera, and lighting
elements are executed at the correct time to create a professional, distraction-free experience

Weekends & Design Director

• Lead a team of creatives in the creation of content for weekly services, special events, and online
content at a multi-campus church
• Worked with Lead and Executive Pastor to plan and execute creative vision for entire organization
• Managed multiple projects in a fast-paced environment, providing content for various ministry
departments while tracking progress and ensuring deadlines are met

Creative Director

• Created and oversaw all internal and external communications for entire organization
• Implemented redesign of website to improve UX and UI
• Created and delegated graphic design elements for print and digital, including designing books for
classes
• Wrote and edited content for sermons, print, mass emails, website, and social media

Media & Communications Director

US Foods

Fill pick slots for selection process. Put newly received product in reserve slots for later use.

Rotate product to ensure correct order, minimizing product expiration.

Maintain a clean and safe food environment.

Select correct product for delivery to customers safely and quickly operating an electric pallet jack.

Assist management with various issues as they arise to include daily warehouse maintenance activities, as well as prepping for senior management and customer inspections.

Forklift Operator

Travis Hinkle Photography

Shot and edited:
Weddings
Seniors
Portraits

Owner/Photographer

US Foodservice

• Provided excellent customer service by providing the correct product in a timely and safe manner.
Maintained a clean warehouse, meeting all food safety requirements

Warehouse Selector

Hearts of Saints

Setup, troubleshoot and mix live concerts in various venues.  Have used both analogue and digital boards, as well as numerous outboard f/x processors.

FOH Engineer

SITEX

Delivered uniforms, mats and cleaning supplies to customers. Maintained healthy relationships and attended to customer's needs as they arose.
Sold additional products as well as signed new customers.

Route Delivery Driver

I'm no Leonardo.

Not the turtle, DiCaprio, or DaVinci.

But I am a bit of a polymath (def: a person of wide-ranging knowledge or learning)

I've worn a lot of hats: Content Marketing Manager, Creative Director, Forklift Operator, Freelance Illustrator... and the thread connecting them all is an insatiable curiosity and a polymath's mindset.

I’ve never been able to niche down.

But instead of being a liability, I see it as an asset.

Across a 20+ year journey that's taken me through media, marketing, logistics, illustration, retail, and even front-of-house audio gigs, I've developed a superpower: the ability to connect ideas across disciplines.

I see patterns others don't.

Whether I'm writing a book, illustrating a graphic novel, or helping shape the messaging for a software product, I'm always drawing from a wide-ranging mental library to find new, creative solutions.

At Longbow Advantage, I lead content strategy for a supply chain tech company. I write, edit, design, strategize, and build. I turn complex topics into clear, human-centered content. From case studies and campaign emails to live webinars and product sheets.

Before that, I spent years in the creative and communications space at a large multi-campus church, overseeing everything from weekly service production and brand overhauls to live event management and volunteer coordination. I led teams. I built systems. I kept the big picture and the pixel-perfect details in balance.

And when I'm not doing all that? You'll find me mixing audio, sketching a comic, writing fiction, or deep down a rabbit hole about historical events or obscure scientific theories.

In a world that rewards specialization, I bring something different: range.

Because creativity isn't just about making things.

It's about seeing connections others miss.

Travis Hinkle

Scott Jagodzinski

Argent Alpha

Argent Alpha is a community of Men over 50 who focus on becoming Harder To Kill. Men start with our Argent Alpha Upgrade, a program that introduces them to guiding principles that focus on improving body composition, reversing age and creating the Mindset necessary for making the 2nd half of life the best half. Our community is open for application to any Man over 50 with a growth mindset. If you are interested in applying, send me an email at info@argentalpha.com or a direct message in LinkedIn. I look forward to hearing from you!

Alchemy

* Co-founder, Chairman and lead investor in unique fitness concept with 7 total locations (5 in MN, 2 in CO).
* Inc. 5000 list of fastest-growing companies in 2019 at #629.
* Introduced EOS/Traction upon founding.
* Raising a Series A round in 2020 to accelerate expansion.

Co-Founder and Chairman

Lucrari LLC

* Personal LLC used for delivering consulting services and investing in businesses.
* Owner of two Snap Fitness locations from 2005 to 2008.

Y Scouts

We advise executive leadership in high-growth companies across the United States including Arizona, Nevada, Colorado, Texas, and Minnesota, looking for a purpose-driven search partner to help them find and align top talent. Retained leadership search experience in SaaS, Technology, Health & Wellness, Cannabis, and High-Growth Companies.
 
Through our Hiring on Purpose process, we help define our client’s success outcomes and connect aligned leaders with meaningful, impactful work. Our expertise in finding and connecting exceptional leaders to mission-driven companies has proven successful through the hundreds of long-standing leadership placements we’ve made over the years. In short, we’ve created a better way, for a better reason, that achieves better results for our clients and the candidates with whom we matched them.
 
We envision a world where everyone finds fulfillment from the work they do and where businesses have the greatest positive impact. We are Y Scouts. Hiring on Purpose.

President

GoKart Labs

* Internal ventures group focusing on startups in healthcare, financial services and education.
* Invested in 2 early-stage companies prior to pivoting to creating startups with large enterprises.  Both early-stage companies have advanced to Series A funding and continue to grow.
* Co-created the Custom Built Company model which invents, builds and integrates companies with and for large enterprises.

Managing Director - Ventures

Adrenaline Health

Adrenaline Health is a firm focused on humanizing the consumer health and wellness experience. Utilizing deep experience and grounded on iconic consumer experiences with great brands in the CPG and Services Industries, Adrenaline seeks to improve both the virtual and in-person experiences individuals have when receiving care, determining choice and direction. Focused primarily on Medical Systems, Payors and Self-insured Employers, we are passionate about making every consumer engagement with the system more bespoke based on specific needs, behaviors and lifestyles while inspiring the consumer to take on more responsibility for initiating steps that will promote improved health, wellness and personal well-being.

Partner

BringMeTheNews

Board Member

Nimble Lifecycle

Advised founder in strategy and business development.

Chief Advisor

Healthgrades

Executive Vice President

Mediaspace Solutions

* Transformed business from <$1M in EBITDA in 2009 to $13M+ from 2010 to 2013 despite industry revenues dropping over 30% during the same period.
* Added digital capabilities and launched a marketing automation practice whose first client became the most profitable client in under 12 months.
* Consolidated two offices into one, resulting in improved efficiencies and 20% overall cost reduction.

Chief Executive Officer

Making Men Over 50 Harder To Kill

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
I help men over 50 become Harder to Kill—physically, mentally, and emotionally—so they can make the second half of life the best half.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
Argent Alpha is a private community for men over 50 with a growth mindset and the drive to become exceptional. I work with:

C-suite executives

Founders and entrepreneurs

High-producing sales leaders

Investment professionals

Successful retirees

Any man over 50 ready to reject mediocrity and reinvent himself

𝗪𝗛𝗔𝗧 𝗪𝗘 𝗕𝗘𝗟𝗜𝗘𝗩𝗘:

All progress starts by telling the truth

Extreme ownership means owning the problem and the solution

You can live as a victor or a victim—it's a choice

Limiting beliefs can be replaced

Lifelong learning and execution unlock transformation

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
Most men fail alone. We win together. Argent Alpha delivers a complete system built around five drivers:

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 – Define your North Star and master five critical areas

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 – Set non-negotiable standards—and live by them

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 – Daily, weekly, and monthly check-ins to stay on track

𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 – Regular testing and measurement that proves progress

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 – A brotherhood that sharpens, supports, and demands more of you

→ You stop guessing. You follow a proven roadmap.
→ You stop accepting decline. You build the strongest version of you.
→ You stop drifting. You lock in with a brotherhood that won’t let you slip.

📕 Author of Harder to Kill
Now an Amazon Bestseller, this book is the playbook for men over 50 who want to get leaner, stronger, and more dangerous—not just for their health, but for their legacy.

Get your copy here:
👉 https://www.hardertokillbook.com/bookhome

𝗛𝗢𝗪 𝗧𝗢 𝗘𝗡𝗚𝗔𝗚𝗘:
Send me a direct message here or apply at https://argentalpha.com

𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝘁𝗼𝗼 𝗯𝘂𝘀𝘆. 𝗬𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝗻𝗼𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁.

Your own priority list.

While you're "too busy" to work out, you're eating ultraprocessed garbage. Seed oils. Sugar. Chemicals you can't pronounce.

While you're "too busy" to meal prep, you're grabbing that third beer. Fourth whiskey. Another weekend lost.

While you're "too busy" to walk, 80% of men over 50 are overweight or obese. Walking around with metabolic syndrome like it's a badge of honor.

"Busy" is the gateway drug to every other bad decision.

Can't fix the diet until you fix the schedule.
Can't fix the drinking until you fix the priorities.
Can't fix the body until you fix where you rank on your own list.

And right now? You're not even in the top 10.

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗱𝗿𝗼𝗽 𝗱𝗲𝗮𝗱 𝗼𝗳 𝗮 𝗵𝗲𝗮𝗿𝘁 𝗮𝘁𝘁𝗮𝗰𝗸, 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝗰𝗹𝗲𝗮𝗿𝘀 𝗿𝗲𝗮𝗹 𝗾𝘂𝗶𝗰𝗸.

Your family doesn't need your meetings. They need you vertical.
Your business doesn't need your emails. It needs you functioning.
Your legacy doesn't need your excuses. It needs you alive.

The men in Argent Alpha who are thriving? They put themselves at #1.

Not because they're selfish.
Because they understand physics.

You can't pour from an empty cup. You can't lead from a hospital bed. You can't provide when you're six feet under.

Your capabilities are already compromised. How you show up is already suffering. Your family sees it even if you don't.

14 minutes and 24 seconds.

Walk. Lift. Prep real food. Move.

That's it. That's the starting line.

Not some massive overhaul. Not a perfect program. Just 14 minutes where you matter more than your inbox.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Stop lying to yourself about being busy.
Start telling yourself you matter.

Put yourself at #1 on tomorrow's list.

Not eventually. Not Monday. Tomorrow morning.

Because every day you're not on that list, you're choosing decline over dominance.

𝗪𝗵𝗮𝘁 𝘁𝗶𝗺𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄?

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𝗠𝗲𝗻 𝗶𝗻 𝗔𝗿𝗴𝗲𝗻𝘁 𝗔𝗹𝗽𝗵𝗮 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲𝗶𝗿 𝗱𝗮𝘆 𝘁𝗵𝗲 𝗻𝗶𝗴𝗵𝘁 𝗯𝗲𝗳𝗼𝗿𝗲.

8 PM. Pen and paper. Three minutes.

They write down their wins from the day. Big ones. Small ones. The ones they have to dig for when the day went sideways.

Then they dump every priority floating around their head onto paper. Get them out. Stop the mental loops. Move from sympathetic to parasympathetic.

Finally, gratitude. Not just what they're grateful for. They think about when someone was grateful for what they did. Try it. You'll end with a smile you didn't expect.

That's the Victory Lap. Ending the day on your terms.

𝗧𝗵𝗲𝗻 𝘁𝗵𝗲 𝗺𝗼𝗿𝗻𝗶𝗻𝗴 𝗵𝗶𝘁𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

Large glass of water waiting from the night before. Quality salt. Fresh lemon. Your body's been without water for 7-8 hours. This isn't optional.

Same journal. Coffee brewing. You review last night's notes.

The priorities you dumped? Now you sort them. The gratitude notes? The smile returns. You're already winning in the mindset department.

You review your Alpha 5 standards. Set your eating intentions. Protein-centric. Real food. Maybe you decide each meal right now. Either way, you're not winging it.

Training time gets blocked. Sacred. No calls. No clients. No negotiations.

Four fills of your 25-ounce Argent Alpha bottle. 100 ounces minimum. You know the number. You own the number.

𝗧𝗵𝗲𝗻 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿.

What doesn't need to be there? Delete it.

The outside world doesn't get a seat at your table until you decide to open the door.

You own your calendar. Your calendar doesn't own you.

We call it bookending. Victory Lap at night. Pre-game planning in the morning.

Two simple processes that put you back in control.

Most men let their days happen to them. The men in Argent Alpha? They happen to their days.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Tonight at 8 PM, grab a notebook. Take your first Victory Lap.

Tomorrow morning, run your pre-game.

Own your calendar. Run your life with intention.

𝗪𝗵𝗮𝘁 𝘁𝗶𝗺𝗲 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗩𝗶𝗰𝘁𝗼𝗿𝘆 𝗟𝗮𝗽 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼𝗻𝗶𝗴𝗵𝘁? 👇

𝗧𝗵𝗲 𝘃𝗼𝗶𝗰𝗲 𝘁𝗵𝗮𝘁 𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲𝘀 𝘆𝗼𝘂 𝗻𝗲𝘃𝗲𝗿 𝘀𝗼𝘂𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝗮𝗻 𝗲𝗻𝗲𝗺𝘆.

It sounds like your best friend.

"Take a break, you're tired."
"You deserve this, go for it."
"There's no rush, start Monday."

Seductive. Soothing. Convincing.

That voice has a name. Steven Pressfield calls it 𝗥𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲. Dr. Phil Stutz calls it 𝗣𝗮𝗿𝘁 𝗫.

I call it the villain in your story.

And make no mistake—you ARE in a story. Right now. Whether you know it or not.

In the Hero's Journey, every hero faces a villain. An obstacle. A force trying to keep them from their destiny.

That voice whispering sweet sabotage? That's yours.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

Naming your enemy changes the game.

When you recognize Resistance for what it is—not wisdom, not self-care, but sabotage—you can fight it.

When you see Part X as the villain trying to keep you small, you stop negotiating with it.

The men thriving in our community didn't get there by accident. They found guides. Built teams. Created systems stronger than their excuses.

Because heroes don't win alone. They never have.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Identify your villain. Name it. Then find your guide.

The success you deserve is on the other side of that seductive voice.

What's your villain telling you today? 👇

𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝘁 𝟲𝟬? 𝗧𝗵𝗮𝘁'𝘀 𝗮 𝗱𝗲𝗮𝘁𝗵 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲.

Most men your age are settling. Coasting. Accepting the narrative that decline is normal.

They're the best of the worst. The worst of the best.

Comfortable? Sure.
Alive? Barely.

I see it every day. Men who've given up without admitting it. They show up with their C game and call it "being realistic."

They don't know what they're capable of because they stopped testing themselves decades ago.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗮𝘁 𝟲𝟬:

The world doesn't need another average 60-year-old. It needs men who refuse to accept that bullsh*t story about aging.

The men in Argent Alpha? They're getting their first pull-up after 60. Many hitting double digits. Starting businesses they "should have" launched decades ago.

One guy told me last week: "I haven't weighed this since college." He's 62.

Not because they're special. Because they rejected average.

They challenged the limiting beliefs they'd been carrying for 40 years. Stopped accepting "that's just how it is at my age."

Average is a choice. 𝗦𝗼 𝗶𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲.

The difference? One requires you to wake up. To fight the voice that says "good enough." To stop hiding behind age as an excuse.

You want to know what you're capable of? Stop settling. Start pushing. Find men who won't let you coast.

Because mediocrity at our age isn't just boring.

It's the beginning of the end.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Stop negotiating with average. The world needs your A game.

What limiting belief are you done accepting? 👇

𝗪𝗵𝗼'𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗵𝗼𝘁𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗹𝘁𝗵? 𝗬𝗼𝘂𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆.

Think they're going to miss earnings because you have a health issue?

They're not here to solve your problem. They're here for recurring revenue from your premiums.

Your health insurance isn't a health plan. It's a catastrophe plan.

And most men don't realize it until they're already broken.

Here are 4 hard truths I've learned about taking control of your health at 60:

𝟭. 𝗬𝗼𝘂𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗰𝗮𝗿𝗱 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Look, I'm not saying cancel your policy. 

I'm saying stop confusing sick care with health care.

Your insurance kicks in AFTER you're broken. After the heart attack. After the diabetes. After the knee replacement.

Want to prevent those things? That's on you. Not Blue Cross.

𝟮. 𝗬𝗼𝘂𝗿 𝗱𝗼𝗰𝘁𝗼𝗿 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗻𝗼𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂

Harsh? Maybe. True? Absolutely.

Most doctors get 19 hours of nutrition training. Total. In medical school.

50% of physicians are overweight or obese themselves.

Their "normal" lab ranges? Based on a population where 75% are metabolically broken.

When your doc says your labs look "normal," they mean normal for sick America. Not optimal for a man who wants to thrive past 70.

𝟯. 𝗧𝗵𝗲 𝗺𝗲𝗻 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗰𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗶𝘁 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗮𝗴𝗲? 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗻𝗼𝘁 𝗵𝗶𝗱𝗶𝗻𝗴 𝘀𝗲𝗰𝗿𝗲𝘁𝘀

Find the 60-year-old deadlifting 400 pounds. The 65-year-old running ultras. The 70-year-old with abs.

Ask them what they do.

They're not following the food pyramid. They're not "moderating." They're not waiting for their annual physical to tell them they're healthy.

They're doing something radically different from the masses. And it's working.

𝟰. 𝗬𝗼𝘂𝗿 𝗴𝘆𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵 𝗽𝗹𝗮𝗻 𝗲𝗶𝘁𝗵𝗲𝗿

You can't outrun a garbage diet. Trust me, I tried.

Abs aren't made on the bench press. They're revealed in the kitchen.

80% whole foods. Adequate protein. Strategic carbs. That's where transformation starts.

The gym? That's where you build the muscle that keeps you from becoming fragile. But without the nutrition dialed in, you're just a strong guy with inflammation.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲:

At 60, I'm stronger and sharper than I was at 40. Not because I have great insurance. Not because I found the perfect doctor.

Because I became the CEO of my own health.

Started asking different questions. Found different mentors. Made different choices.

The healthcare system is designed to manage your decline.

I'm interested in engineering my continued growth with a group of like-minded men.

𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴? 👇

𝟱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. 𝟭𝟬𝟬 𝗱𝗮𝘆𝘀. 𝗕𝘂𝘁 𝗳𝗶𝗿𝘀𝘁, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝗻𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻.

"What's the least I can do?"

Sounds weak, right? Like you're settling.

But at 60, I've learned something most men over 50 miss: The least you can do is the most powerful move you can make.

Because the least you can do, you'll actually do.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆:

You've got 5 standards to master:
🧠 Mindset
🛏️ Sleep
🥩 Nutrition
🏋️♂️ Fitness
💧 Hydration

Try to attack all five at once? You'll flame out by day 12. I've watched it happen a thousand times.

But pick ONE. Just one.

Then ask: "What's the least I can do today?"

• Walk for 10 minutes? Do it.
• Drink one extra glass of water? Done.
• Go to bed 15 minutes earlier? Victory.
• Skip one beer? Win.
• Write three things you're grateful for? Locked in.

The men in Argent Alpha who transform their lives don't start with heroic efforts. They start with embarrassingly small commitments.

So small they can't fail.
So easy they feel ridiculous.
So simple their ego wants to do more.

Good. Let your ego push you. But start where you can't lose.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

One standard. Locked in for 100 days. Creates momentum that changes everything else.

Your sleep improves? Energy goes up. Energy goes up? You move more. Move more? You eat better. Eat better? Mental clarity sharpens.

One domino. The whole line falls.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Pick your weakest standard. The one creating the most drag.

Ask yourself: "What's the least I can do?"

Then go do it. Today. Right now.

Because 100 days from now, you'll either have momentum or excuses.

Which standard are you starting with? 👇

𝗗𝗶𝗱 𝘆𝗼𝘂𝗿 𝗱𝗮𝘆 𝗴𝗼 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗹𝘆 𝗮𝗴𝗮𝗶𝗻?

Me either.

Most men try to salvage bad days by grinding harder. Pushing through. White-knuckling it to tomorrow.

I do something different. I take a Victory Lap.

Not a celebration. Not a reward. A strategic reset that happens every night at 8:00 PM, no matter how sideways the day went.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗮𝘁 𝟲𝟬:

The all-or-nothing mindset kills more progress than any setback ever could.

Missed your morning workout? Day's ruined.
Blew your diet at lunch? Week's shot.
Lost your temper in a meeting? You're back to square one.

Sound familiar?

That voice telling you it's all ruined? That's Resistance. And it wants you to quit.

𝗧𝗵𝗲 𝗩𝗶𝗰𝘁𝗼𝗿𝘆 𝗟𝗮𝗽 - 𝗬𝗼𝘂𝗿 𝗘𝘃𝗲𝗻𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝘁

Three minutes. One notebook. Three questions:

1. What went right today? (Find three wins, even tiny ones)
2. What am I grateful for? (Name one person or moment)
3. What's my first move tomorrow? (One specific action)

I write these answers every night. Bad day or good day. Doesn't matter.

The result: I have bad day 𝗽𝗮𝗿𝘁𝘀 from time to time. But I avoid bad days.

Because something beats nothing. Every single time.

Last Tuesday my day imploded before noon. Old me would've written it off. Grabbed a beer. Started fresh tomorrow.

Instead, I found my wins:
- Showed up to my workout (late but got it done)
- Hit the sauna, shaved, showered. Total reset.
- Caught up with one of our members and he pumped me up.

Small? Sure. But they were there. They're always there if you look.

𝗧𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝗿𝗻𝗶𝗻𝗴.

When I wake up, those Victory Lap notes are waiting. Not yesterday's failures. Not the perfect plan that fell apart.

Just proof that I ended on my terms. That I found wins when everything felt lost. That I'm already one move ahead.

The men in Argent Alpha who've adopted this? They sleep better. They bounce back faster. They've stopped letting bad days turn into bad weeks.

Because resilience isn't about perfect days. It's about ending every day with intention.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Tonight before bed, grab a notebook. Answer those three questions. Take your Victory Lap.

Tomorrow morning, you'll wake up already winning.

𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗲𝘃𝗲𝗻𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝘁 𝗿𝗼𝘂𝘁𝗶𝗻𝗲? 👇

𝗠𝗼𝘀𝘁 𝗺𝗲𝗻 𝗰𝗵𝗮𝗿𝗴𝗲 𝗶𝗻𝘁𝗼 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝗯𝗹𝗶𝗻𝗱. 𝗧𝗵𝗲 𝘀𝗺𝗮𝗿𝘁 𝗼𝗻𝗲𝘀 𝗹𝗼𝗼𝗸 𝗯𝗮𝗰𝗸 𝗳𝗶𝗿𝘀𝘁.

The truth is, you can't move forward effectively until you've measured where you've been.

Most men treat December like a victory lap or a surrender flag. They either coast on their wins or write off the year as done.

The men who dominate their next decade understand this: they audit before they advance.

𝗧𝗵𝗲 𝗪𝗵𝗲𝗲𝗹 𝗼𝗳 𝗟𝗶𝗳𝗲 - 𝗬𝗼𝘂𝗿 𝗬𝗲𝗮𝗿-𝗘𝗻𝗱 𝗠𝗥𝗜

Nine spokes. Nine scores. The truth about your year:
• Health
• Fitness
• Mindset
• Sleep & Recovery
• Relationships
• Work & Contribution
• Finances
• Adventure/Growth/Purpose
• Faith

Rate each one honestly. 1-10. No ego. No excuses.

Then connect the dots.

The shape you see isn't just your year; it's your trajectory.

A balanced wheel rolls forward. A lopsided one creates friction, stress, and eventual breakdown.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗮𝘁 𝟲𝟬:

The areas scoring 9-10? Those are your systems working. Your non-negotiables locked in. Keep the pressure steady.

The 6-8 range? Progress made but unfinished. One or two focused moves before year-end locks these in.

Anything below 6? That's a warning - attention required immediately.

Here's the strategic advantage most men overlook: You don't need to fix everything. Identify the single spoke creating the most drag. Fix that one, and watch it lift everything else.

𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝗮𝗯𝗼𝘂𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝗼𝗿 𝗯𝗮𝗱 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘆𝗲𝗮𝗿.

It's about clear sight. Honest measurement. Then, one strategic move.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲:

Draw your wheel. Score each spoke. Pinpoint the biggest gap.

Then pick one action—just one—to improve that spoke before December 31st.

Because men who finish strong don't just start strong. They accelerate.

Ready to run your complete year-end audit? Full Wheel of Life framework with scoring system—link in comments 👇

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The Battle

Travis Hinkle

Scott Jagodzinski

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The Battle

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Scott Jagodzinski

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