Longbow Advantage

• Develop content strategy, implement messaging strategy
• Write and edit content for:
•• eBooks
•• articles
•• product sheets
•• case studies
•• and other content used in marketing campaigns
• Manage and create content for social media
• Produce live webinars
• Maintain content for all brand websites
• Create illustrations for various content pieces
• Create compelling sales messaging
• Work with Demand to create campaign + email materials
• Maintain editorial calendar and develop press relationships

Content Marketing Manager

TH Creative

I help visionary founders and B2B brands turn complex ideas into clear, compelling stories.

With over a decade leading content, creative, and brand strategy, I specialize in shaping narrative, from high-level positioning down to the weekly posts that spark traction.

Whether ghostwriting on LinkedIn for a startup founder or building a content strategy for a logistics SaaS company, I bring structure, voice, and story to every message.

My work has helped brands grow email CTR by 35%, boost demo requests by 20%, and increase social engagement by 50%-not by chasing trends, but by telling the right story in the right way.

If you're a founder with big ideas but no time to write, or a startup looking to build a brand with depth and soul, I'd love to talk.

Services:
▸ Founder ghostwriting (LinkedIn, articles, thought leadership)
▸ Brand narrative + messaging frameworks
▸ Content systems with voice and vision built in

Owner

The Creative Rebellion

Founder

Travis Hinkle Illustration

Imaginative and creative illustrations

• Work in traditional mediums like pencil, pen & ink, colored pencil, and watercolor
• Create digital illustrations in Photoshop and ProCreate

Freelance Illustrator

Compel Church

• Designed graphics for various platforms, including in-service screens, videos, outdoor and directional
signage, printed deliverables, social media, web use, and mobile app
• Assisted in rebranding and creating brand standards and guidelines in 2021
• Utilized Adobe Creative Suite to create graphics, design books, and print-ready deliverables
• Worked in-person and remotely, utilizing Asana, Dropbox, Slack, and Google Workspace
• Collaborated with multiple vendors to create and order physical deliverables

Graphic Designer

• Function in a hybrid work environment
• Oversee the creation of content and flow for the live production of weekly services, special events,
and online services at a multi-campus church of over 3,000 congregants
• Produce services at the main broadcast location, leading a weekly team of 10+ staff and volunteers,
ensuring all technical aspects are executed with excellence
• Lead meetings and planning for new series content and related events and content
• Ensure content is created by on-time in a fast-paced, deadline-driven environment
• Communicate to team during production to ensure all live stage, audio, video, camera, and lighting
elements are executed at the correct time to create a professional, distraction-free experience

Weekends & Design Director

• Lead a team of creatives in the creation of content for weekly services, special events, and online
content at a multi-campus church
• Worked with Lead and Executive Pastor to plan and execute creative vision for entire organization
• Managed multiple projects in a fast-paced environment, providing content for various ministry
departments while tracking progress and ensuring deadlines are met

Creative Director

• Created and oversaw all internal and external communications for entire organization
• Implemented redesign of website to improve UX and UI
• Created and delegated graphic design elements for print and digital, including designing books for
classes
• Wrote and edited content for sermons, print, mass emails, website, and social media

Media & Communications Director

US Foods

Fill pick slots for selection process. Put newly received product in reserve slots for later use.

Rotate product to ensure correct order, minimizing product expiration.

Maintain a clean and safe food environment.

Select correct product for delivery to customers safely and quickly operating an electric pallet jack.

Assist management with various issues as they arise to include daily warehouse maintenance activities, as well as prepping for senior management and customer inspections.

Forklift Operator

Travis Hinkle Photography

Shot and edited:
Weddings
Seniors
Portraits

Owner/Photographer

US Foodservice

• Provided excellent customer service by providing the correct product in a timely and safe manner.
Maintained a clean warehouse, meeting all food safety requirements

Warehouse Selector

Hearts of Saints

Setup, troubleshoot and mix live concerts in various venues.  Have used both analogue and digital boards, as well as numerous outboard f/x processors.

FOH Engineer

SITEX

Delivered uniforms, mats and cleaning supplies to customers. Maintained healthy relationships and attended to customer's needs as they arose.
Sold additional products as well as signed new customers.

Route Delivery Driver

I'm no Leonardo.

Not the turtle, DiCaprio, or DaVinci.

But I am a bit of a polymath (def: a person of wide-ranging knowledge or learning)

I've worn a lot of hats: Content Marketing Manager, Creative Director, Forklift Operator, Freelance Illustrator... and the thread connecting them all is an insatiable curiosity and a polymath's mindset.

I’ve never been able to niche down.

But instead of being a liability, I see it as an asset.

Across a 20+ year journey that's taken me through media, marketing, logistics, illustration, retail, and even front-of-house audio gigs, I've developed a superpower: the ability to connect ideas across disciplines.

I see patterns others don't.

Whether I'm writing a book, illustrating a graphic novel, or helping shape the messaging for a software product, I'm always drawing from a wide-ranging mental library to find new, creative solutions.

At Longbow Advantage, I lead content strategy for a supply chain tech company. I write, edit, design, strategize, and build. I turn complex topics into clear, human-centered content. From case studies and campaign emails to live webinars and product sheets.

Before that, I spent years in the creative and communications space at a large multi-campus church, overseeing everything from weekly service production and brand overhauls to live event management and volunteer coordination. I led teams. I built systems. I kept the big picture and the pixel-perfect details in balance.

And when I'm not doing all that? You'll find me mixing audio, sketching a comic, writing fiction, or deep down a rabbit hole about historical events or obscure scientific theories.

In a world that rewards specialization, I bring something different: range.

Because creativity isn't just about making things.

It's about seeing connections others miss.

Travis Hinkle

Studio Guerassio

Specialty: Branding
Brand strategy and design, from logo through to print, social and web.

Clientele: Serial Entrepreneurs : Micro to Medium Businesses and Organizations
Favorite Industries: Food & Bev, Lifestyle, Hospitality and Creative


Powerful custom branding for all-in entrepreneurs, by your no-nonsense brand guide and designer. I help you build momentum and clarity in your business with strategic brand design. With you from brand exploration to launch and beyond. Brand strategy and audits, logo suite design, brand guidelines, print design, social media design, packaging design and website design. Need a dedicated design eye to help you out? Reach out here on LinkedIn, or via email at amanda@studioguerassio.com.

Founder, Brand Strategist & Brand Designer

Amanda J. Cobb

Developing design concepts, completing design projects, acquiring clients, client communication, accounting, and self promotion.

Graphic Designer & Design Consultant

Pyles Communications

Developed design concepts and worked with clients and co-workers on revisions until project completion.

Junior Designer

The Athens Messenger

Was sent on assignment to photograph everything from sports to concerts to local festivals to council meetings to accidents.

Photography Intern

Design Intern

Brand Designer and Strategist for Serial Entrepreneurs and Multi-Passionates Empire Builders ➤ Transforming Jumbled Ideas into Clarified, Launch-Ready Brands ➤ More Than 'Just a Logo'

Call me your fractional CBO: Chief Brand Officer, Central Brainstorm Organizer, Clever Build-out Overlord, Champion of Brand Optics, Clearly Best Option. 

I want to help you make your next business adventure the best one yet, with powerful, strategic brand design. 

I partner with serial entrepreneurs, strivers, freedom seekers and multi-passionate empire-builders to clarify their brand strategy, hone a unique design direction, and bring their vision to life across all of their channels and materials (yes, ALL - I grew my coding chops at the same time as my design skills). 

Whether you need a brand audit to see where you stand with your current business, or a whole brand-spanking-new brand, I can help you move from the overwhelm of not knowing where to start and having too many ideas, to having a clear path forward and the design to get you there with panache.

Here’s a few snippets from past awesome clients about working with me:

“It’s hard to find someone outside of the company who cares enough to help create a vision and handle the important branding aspects. That’s what we needed, and Amanda was able to be that visionary for our company. The project plan was laid out specifically and concisely, and she followed it, but was also able to be flexible where needed, researching and filling in the blanks around our ideas. I am very happy with her work for us and would easily recommend her services.”

“Amanda’s expertise was very much appreciated. It was such a relief to have someone with experience and knowledge helping me steer the look of my business in the right direction. I will definitely be working with her again in the future!”

“It’s a rare breed to find such a good artist that is also good with business.”

Sound like something you need for your business?
Reach out here on LinkedIn or schedule a free consultation today:
https://tinyurl.com/studioguerassio

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A bit about me: life introduced me to the world of freelancing post-college, which is exactly what led me to becoming an accidental entrepreneur. I quickly fell in love with the freedom that came with it. These days I reside in Round Rock, TX with my husband and daughter. I’m an avid traveler, amateur chef, AI enthusiast, and can often be found with my nose in a book.

Oh, I also do speaking gigs and guest expert sessions, if you’re looking for a branding specialist for that. 

—------------------------

If you need a laid-back branding expert to partner with or speak, please reach out on LinkedIn or book a free consultation here:
https://tinyurl.com/studioguerassio

taplio

The Battle

Travis Hinkle

Amanda Guerassio

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