Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

National Urban League Young Professionals

• Develop a comprehensive understanding of K-12 education policies, practices, and challenges at the national and local levels.
• Foster critical thinking and creative problem-solving skills to address educational inequities and support education reform efforts.
• Foster leadership development and create a pipeline of young professionals dedicated to educational reform and community impact.
• Support local NUL affiliates in key states through project-based initiatives to expand programs, engage communities, and advocate for change.

YPI: K-12 Education Fellowship 

Great Minds

• Plan and deliver full suite of in-person Eureka Math professional development sessions, making necessary adjustments to ensure participant success
• Provide feedback on the development of facilitator-support resources, professional development content, and coaching materials
• Build supportive, collegial relationships with Great Minds implementation stakeholders, including teachers and school leader
• Provide timely communication and feedback with Great Minds supervisor related to priorities, risks, and challenges relevant to Great Minds and its mission

Professional Development Implementation Associate (Seasonal/Summer)

Lit. Schools

Lit. Schools is a nonprofit committed to connecting elementary educators with culturally relevant material for their classrooms, boosting literacy rates of at-risk readers, and increasing awareness of minority authors and their work.

Executive Director

Alief ISD

•  Design and deliver rigorous math instruction to students in a STEM Academy/Gifted and Talented program
•  Foster a positive and engaging learning environment to support student growth and achievement
•  Differentiate instruction to meet the needs of diverse learners and promote conceptual understanding
•  Developed and implemented comprehensive math and science curriculum for 4th-grade students
•  Utilized innovative instructional strategies to promote student engagement and understanding
•  Collaborated with colleagues to analyze student data and make informed instructional decisions

Lead Teacher

Responsive Education Solutions

• Developed and delivered engaging and differentiated instruction in a diverse classroom setting
• Implemented data-driven strategies to monitor student progress and inform instructional decisions
• Collaborated with colleagues to design and align curriculum across grade levels

• Creating brand campaign asset plans and presenting to clients
• Building and designing a launch plan for a brand's digital footprint including social pages
• Building and managing campaigns across a variety of platforms, including Google, Facebook, Linkedin,
Trueview, Instagram, and Waze
• Quoting paid media campaigns and managing vendor relationships
• Managing email marketing campaigns including copy and template design
• Interfacing with lead web developer to make sure the website supports ongoing digital campaigns
• Reporting on campaigns with analytics metrics that are relevant and understandable to the client
• Regularly meeting with clients and discussing ongoing campaign creative and budget changes
• Communicating project requirements with team members and discussing creative options
• Offering input to creative meetings and sharing ideas
• Providing input on social media copy

Brand Strategist

Music Forward Foundation

• Lead scheduling and coordination of programs 
• Execute program promotional strategies 
• Develop community relationships 
• Provide operations support 
• Create marketing collateral and marketing strategies for programs

Program Coordinator/Communications Specialist

Interactive One/Radio One

• Developed and upheld a strong online presence. 
• Utilized SEO and social media to increase website traffic and customer engagement. 
• Conducted market research in order to analyze the consumer and take action accordingly.
•  Became an expert in content management systems while maintaining updated website content.
• Built and maintained quality and consistency while collaborating across multiple internal and external
departments.
•  Educated and trained staff that went on to become highly valuable members of the team.
•  Pinpointed cross-promotional opportunities and recommended strategies based on trends in the industry.

taplio

The Battle

Travis Halff

Shante Williams

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