Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

ContentHack Marketing

ContentHack Marketing is a B2B tech and crypto content strategy, writing, and editing agency. We provide technically accurate, engaging, SEO-optimized content and EAT. 

We work directly in your workflows, be it AirTable, Monday, Asana, SurferSEO, SEMRush, WordPress, and more to handle as much or as little of the content creation process as you want. 

Send me a message and let's discuss your goals for your content and we can take the rest off your plate!

Founder & Lead Writer

Varos

Manage and execute lifecycle marketing strategy, including website optimization, SEO, content marketing, influencer marketing, email nurture campaigns, and paid ads. Oversee and work directly in customer support, run strategic onboarding calls, and serve as main point of contact for key clients to drive retention and upsell opportunities. Collect and synthesize client feedback for the Product team, create educational content on relevant marketing analytics topics and the product, and manage a team that assist with support and development work.

Head of Marketing & Customer Success

Ryna

Reported directly to the CEO, supporting all areas of the business including Sales, Customer Success, Product, and overall strategy and process creation / improvement. Managed a team of 5 sales associates and 2 developers, while building automated processes for client engagement and owning partnerships with real estate developers. Left due to relocating to the US.

Chief of Staff

Maker AI

Managed a team of Customer Success Managers and Onboarding Specialists, taking ownership of key metrics including product adoption, Net Revenue Retention (NRR), NPS, and CSAT. Worked closely with the Product team to implement a Voice of the Customer (VoC) feedback loop to drive meaningful improvements to the product. Served as a member of the executive team, representing the interests of our clients and the Customer Success organization and ensuring a customer-centric approach to decision-making.

Head of Customer Success

Served as Chief of Staff to the CEO, managing special projects including internal communication improvements, compliance, and rebranding. Prepared board meeting slides, executive meeting agendas, investor updates, and ran executive meetings to ensure proper prioritization of updates and discussion points. Coordinated content preparation and facilitated the weekly all-hands meeting, helping to improve company culture and drive engagement.

Chief Of Staff

Owned customer onboarding, retention, and expansion for mid-market and enterprise customer segments. Managed a book of our 50 highest-value clients and drove NRR to record highs, consistently exceeding targets and delivering outstanding customer experiences. I was given the Most Valuable Player award for 2021 for the impact I drove on the business.

Customer Success Manager

INTERCEPT

Managed all marketing projects and clients associated with high-value accounts, specializing in B2B tech. Supported with multiple campaigns to drive software adoption, professional development through technical certifications, and Account Based Marketing (ABM). Built lasting relationships with clients and delivered a high standard of work consistently to ensure retention. Managed end-to-end execution of marketing projects, including budget and SOW development, creative ideation, execution, and post-project reporting. Coordinated with multiple stakeholders, including clients, vendors, PR agencies, media agencies, internal team members, and contract employees to ensure success.

Account Manager

Western Computer Science Undergraduate Society

Served as an executive member of the Computer Science Undergraduate Society, representing the interests of computer science students and assisting in the planning and promotion of social events.

Vice President of Communications

I create top ranking, shareable content for tech and crypto brands. I'm an experienced content strategist, writer, editor, and I work fully within your current workflows to take the headache out of content. 

My background is in B2B tech marketing and MarTech startups, working with clients in a consultative capacity to help them reach their goals with content and digital marketing platforms.

taplio

The Battle

Travis Halff

Sarah Clowes-Walker

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