Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Ministry Of Health, Malaysia (KKM)

I am involved in the management for older patients encompassing the diagnosing, treatment and prevention of multiple complex chronic medical and mental conditions.

A major part of the role involves screening, assessing and stratifying of patients with geriatric syndromes while developing treatment plans to manage diverse complex geriatric syndromes including frailty, sarcopenia, functional decline, falls, incontinence, malnutrition, cognitive impairment, mobility & balance, osteoporosis, osteoarthritis and polypharmacy. 

This includes coordinating a team of allied health specialists covering diverse medical and surgical disciplines in deploying holistic approach in managing health conditions to improve the quality of life of older patients.

Besides reviewing and increasing geriatric services offered covering falls clinic and memory clinics, I also identify and implement improvement opportunities to reduce patient waiting time and enhance efficiency.

Lastly, I facilitate periodic continuous medical education and knowledge sharing sessions.

Geriatrician

Geriatric Fellow

As a Specialist, I performed assessment and admission of patients with acute medical conditions across the intensive care unit, cardiology care unit (CCU) and cardiology ward.

Besides that, I also managed in-patient cases including investigations ordering and coordination, medical history and condition examination, daily condition monitoring and documentation along with discharge planning.

Lastly, I liaised with all members of the healthcare team to ensure effective patient management.

Internal Medicine Physician

Here, I performed various medical functions across the Dermatology, Geriatric, High Dependency Ward, Nephrology as well as Hematology units.

This included conducting diagnosis of illnesses and development of treatment plans and prescription of medicines while referral critical cases to specialist departments within the hospital.

Additionally, I carried out minor surgical procedure including incision and drainage of abscesses, wound suturing and removal of foreign bodies in the Emergency Department.

Lastly, I provided counselling and medical education to enhance the wellbeing of patients.

Medical Officer Department of Medicine

During this tenure, I carried out diagnosis and investigation of patient symptoms including assessment of medical and family history evaluation as well as evaluation of laboratory test results and radiology imaging.

Besides that, I provided assistance during surgeries and deliveries while performing ward rounds and bedside procedures.

Additionally, I worked closely with nurses, social workers, rehabilitations therapist, pharmacists and other health care providers towards ensuring excellent patient care.

House Officer

► Competencies
- Experienced in diagnosing, treating and preventing multiple complex chronic medical and mental conditions towards improving the quality of life in older people.
- Well versed in managing an array of geriatric syndromes including frailty, sarcopenia, functional decline, falls, incontinence, malnutrition, cognitive impairment, mobility and balance, osteoporosis, osteoarthritis and polypharmacy.
- Special interest in stroke, stroke rehabilitation, nutrition and sacropenia 

► Characteristics
- Skilled in forging effective collaboration with multi-disciplined allied health specialists.
- Adept in identifying and implementing improvement initiatives to enhance healthcare delivery quality and reduce waiting time.
- Able to perform under pressure and fully committed in taking on new challenges.

SPECIALTY: Geriatric Care | Patient Screening | Allied Healthcare Mobilization | Multi-discipline Collaboration | Geriatric Team Setup | Geriatric Assessment | Continuous Medical Education | Process Improvement | Knowledge Sharing

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The Battle

Travis Halff

Quah Jing Yao

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