Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Blue Cross NC

I am currently serving as a Senior Strategic M&A Advisor within the Strategy and Diversified Business Group's (SDBG) M&A Center of Excellence. SDBG is responsible for formulating, overseeing, and implementing enterprise strategy for a $10 billion organization, Blue Cross NC. In my capacity as a Senior Strategic Advisor, my focus revolves around guiding strategic acquisitions and value harvesting through activities such as conducting thorough late-stage due diligence, formulating pre-close integration plans, managing post-close integration, and spearheading other strategic initiatives.

Sr. Strategic M&A Integration Advisor

Kairos Technologies, Inc

Kairos Technologies is corporate-backed artificial intelligence and blockchain-focused incubation lab in Madison, Wisconsin. Our mission is to diversify legacy revenue streams by leveraging technology to revolutionize and democratize the way healthcare is delivered in America. We are subsidiary of Wisconsin Physicians Service (WPS) Health Services.

American Family Insurance

•	Successfully led strategic planning and operating model design with finance leaders and C-Suite executives, gaining agreement on the organizing and service delivery model strategy and design of a ~$60M enterprise finance transformation program.  
•	Partnered with McKinsey to lead the financial, operational, and capability analysis of major corporate finance functions, benchmarking results to industry peers. Used analysis and knowledge of financial and operational levers to create plan to close gaps to top quartile benchmark. 
•	Served as product owner for an enterprise finance transformation, leading an agile, cross-functional team to consolidate duplicative Finance functions into a centralized delivery model with targeted cost reductions of 10%. Scope includes program leadership and strategy, aligning cost reduction targets, and executing on the service delivery model components of the finance transformation while tying in data and technology needs. 
•	Designed and facilitated the program governance mechanisms for enterprise transformation initiatives. Facilitated governance meetings with senior executives that drove accountability, transparency and decision making.
•	Broadly recognized as a champion of diversity and inclusion by establishing and leading new employee diversity groups with over 350 members enterprise-wide.

Enterprise Alignment / M&A Sr. Consultant

WPS Health Solutions

•	Led strategic planning with business leaders and C-Suite executives for government health insurance division, aligning business plans with technology needs.
•	Accountable for the overall alignment of Enterprise IT technology services for a $275M government health insurance division, ensuring that services delivered align to business strategy.
•	Partnered with enterprise architecture to develop and maintain multi-year business capability roadmaps to achieve business strategy.
•	Ensure that all stakeholders of business partner projects are knowledgeable about the business partner and their objectives; engaged as a project/program stakeholder.
•	Ensured business value realization and optimization, through consultancy, business case development, financial acumen, managing expectations, and identifying opportunities to add value.

IT Business Relationship Manager

•	Successfully established an enterprise robotic process automation program, with a 2019 value of $8.5M.
•	Successfully managed the technology optimization of distributed claims system, including SQL Server migration which reduced latency by 98% and improved key job performance by over 300%
•	Developed and authored our strategic IT ecosystem into business proposals for two national government contracts worth ~$35M in revenue.
•	Successfully led a project to automate 180,000 claims/month, reducing operating costs $370k per month.
•	Successfully managed technology plans for under-performing areas including setting metrics, managing project teams, technology evaluation and system/hardware implementation.

Business Transformation Lead

•	Successfully led improvement initiative resulting in operational savings of ~$180,000 in labor costs.
•	Successfully worked with Operations Leadership to integrate analysis techniques that reduced costs by $150k.
•	Business lead for Enterprise Content Management migration
•	Designed new processes to facilitate and manage vendor relationships
•	Tasked to help lead the largest contract onboarding in company history.

Business Process Specialist

CUNA Mutual Group

•	Reduced non-value-added work by 800 hours in four months
•	Provided leadership to a Business Unit of 9 direct reports to ensure business processes were 
        aligned to corporate objectives and carried out in agreed upon SLAs
•	Identified all inter and intra departmental processes and implemented timeline for process 
        documentation to standardize processes and retain critical knowledge within the organization
•	Identified and established business process metrics to bring standardized work to a service 
        department, reduce non-value-added work and waste
•	Managed strategic, cross-functional projects aimed at increasing efficiency and reducing expense

Operations Manager

•	Managed the requirements lifecycle from inception to execution, working with external stakeholders 
        to document their processes and align with established Sales and Marketing objectives
•	Designed, delivered, and managed all aspects of the testing process for Salesforce testing initiatives to 
         ensure enhancements meet requirements and the production environment is free from defects
•	Managed a cross-functional project utilizing quantitative and qualitative analysis aimed at identifying 
         cultural roadblocks within the Sales and Marketing department and reporting finding and solutions to 
         C-Suite Executives
•	Designed visual process models in order to bring clarity to complex business processes

Sales Business Analyst III

Kerry

●	Managed a global Sharepoint project to bring unity and conformity to the global IT ways of working through utilizing global listening sessions, gap analysis, and stakeholder management.
●	Project manager for portfolio of projects across North America which includes stakeholder management, vendor management, and requirements elicitation for infrastructure upgrades.
●	Developed implementation plans on large network infrastructure application deployments for 36 sites across North America.
●	Established and deepened partnerships between internal stakeholders and IT, documenting processes, identifying process pain points and influencing without authority.

Business Engagement / Business Analyst

Rockford Health System

Worked on assigned Project Management Initiatives.

Designed Project Request user interface based on identifying as-is / to-be request process.

Built custom report from server to display on network performance monitoring application dashboard

Became familiar with technical terminology, IT infrastructure, network principles

Information Management Analyst Intern

Experienced M&A professional, with a proven track record of driving successful organizational transformations, carve-outs, and post-merger integrations. 

 Key Expertise:
- Carve-out execution and stand-up of new entities
- Post-merger integration planning and implementation
- Organizational restructuring and change management
- Cross-functional collaboration and stakeholder management with particular strengths in legal, finance, and IT
- Synergy identification and realization
- Negotiation, due diligence and transaction support

taplio

The Battle

Travis Halff

Brandon Godboldt

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?