Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Self Employed

Freelance layout and graphic designer with copy editing skills.

Grape Collective

Design and content creation in digital and print including large format in-store design for two retail outlets.

Graphic design and content creator

Astex

I worked primarily on the BBVA account, working as a freelance graphic designer and subeditor to produce training and brochure material at the bank's Moraleja BBVA Campus training facility, but also produced training materials for Repsol, El Corte Ingles and Banco de España.

Design, subediting and layout of corporate training courses

The Madrid Metropolitan

Redesign of the Madrid Metropolitan magazine (including logo) and layout & subediting of 2 issues.

Redesign, layout and subediting plus Wordpress website additions/modifications.

Grape! Magazine

Design and layout of the launch issue of wine and culture magazine "Grape!".

Design and layout of launch edition.

TUK TUK ASIAN STREET FOOD

I created the logo; menus; wall mural collages; website; noodle box design; food truck decals; Tuk-Tuk trike decals; light-boxes and other interior design; Chilli Sauce bottle labels; and created digital content for web and social media.

Graphic Designer

Observer.com

Design from scratch and layout of the launch edition of New York Observer Magazine, a colour supplement for the New York Observer. Created the logo. Briefed photographers.

Creative Director, NYO Magazine

Greater London Authority

The Londoner was a free newspaper delivered monthly to London’s 3 million households with news about the activities of the GLA and Mayor (Ken Livingstone). As Layout Subeditor my role had elements of both editorial and design. I managed several freelance designers and illustrators and also produced the annual Capital Woman Magazine. I helped the Londoner to break the mould of local government publications by being more captivating to readers and providing them with many ‘entry points’ of engagement on the pages. In fact, the newspaper was awarded the Good Communication Award for Journalism (https://www.mayorwatch.co.uk/journalism-award-for-the-londoner/) in 2007. The judges wrote: “A tabloid paper that competes on equal terms with the London frees,” and “This is journalism of national newspaper quality.”

Layout Subeditor, The Londoner

amNewYork

I worked on the start-up of this NYC free daily from Tribune (325,000 daily circulation). I was the designer of the initial template and later worked subediting and laying out pages.

taplio

The Battle

Travis Halff

Piers Parlett

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