Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

W4win

Director of performance marketing

Paid Media Buyer

Ecommerce Manager

An enterprising Digital Marketing strategist and visionary Director of Performance marketing for Ecommerce at W4win With expertise in crafting Performance-Oriented Digital marketing strategies & Utilizing Paid Media, I excel in implementing the strategic Media buying plan that resonate with your business objectives and structure the ROI-Focused advertising funnel to turn the targeted users into customers.
I sculpt my researched data into captivating narratives to build up your front-end funnel that's result-driven, and I write ad copy that speaks to your audience desires, their pain points and how your product will transform them. My Performance creative strategies can help your Ecommerce business to built a never-ending relationship with your Audience. These strategies can help you  convey a problem-solving message & planning UGC of high hold rate & hook rate to capture your Audience attention and clear their objections & trigger them to take a significant action. 
 🎯 My efforts & practices are not about leveraging Paid Media algorithms to optimize campaigns, I help you setting up you margins and setting up your Desired ROAS to establish ground rules to mapping the routes to find gaps in audiences & bidding method, Analyzing your competitors uncovering their secret sauce, conducting thorough audit on their business, from review mining to reputation analysis & reveal their advertising angles. 
As a Performance Marketer for Ecommerce, I Propose the clear Path to Testing , Optimization & Scaling. I have a clear route to strategic allocation in testing Facebook ads whether it's a multi-varient testing or Asset itterative test to find the right audiences & creatives to right psychographics and getting expected results.

My approach to setting up an effective tracking system to ensure no data left behind and track every single event on website to get metrics optimized & taking Data-Driven decisions. I help you in implementing advanced tracking snippets to your website and track your user Data using GTM & analyze your user data through GA4 & Google Data studio. I visualize your website data to make quick decisions.
My Proven track to optimize Facebook ads campaign & framework for analyzing data in daily, weekly & monthly window ensure the strategic management of campaigns in all scenarios. I have grip on choosing the right KPI's utilizing the soft metrics / Leading metrics / Reporting metrics to measure the success of a campaign and ensure your brand journey to greatness by boosting your conversion rate.
Let's collabrate together.

taplio

The Battle

Travis Halff

Abdul AHAD - Performance marketer

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