Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Design work including color and trend forecasting, product concept, branding and identity systems, print layout, website design, social media and marketing, apparel merchandise, illustration, pattern design, lettering, invitations, and more.

Multi-Disciplinary Designer

Kroger

Designed comprehensive trend prediction reports incorporating mood boards, color palettes, material, silhouette, print and pattern, and construction guidance for proprietary brand product categories. Conducted extensive industry and emerging trend research, analyzing data and customer insights. Delivered compelling presentations to senior management, buyers, product developers, and external vendors. Collaborated with senior management, buyers, and product developers to align trends with business goals and brand guidelines. Provided valuable art direction to design team, ensuring adherence to color, pattern, technical, and material specifications. Managed trend delivery calendar, processes, and standards, facilitating trend report sharing and communication via the PLM platform. Executed daily tasks, both personal and shared, with thorough attention to detail.

Trend Forecaster

Created and developed impactful seasonal color palettes, integrating global trends, market analysis, consumer profiles, and brand DNA. Built effective presentation materials with an eye for storytelling to communicate color direction and support concept development. Expertly updated core brand palettes, aligning with business strategies, evolving trends, and consumer preferences. Created planograms using colored up CADs to ensure cohesive merchandising color flow. Communicated and worked with cross-functional teams on color alignment and feasibility. Ensured on-time completion of color development calendar deliverables for all product lines. Maintained library of product color standards and resources including color swatches, equipment, and QA tools. Exercised excellence in color acuity to enhance color matching and accuracy by material. Reviewed lab dips, print submissions, and bulk production for color accuracy. Ensured color calibrated printing. Created and maintained seasonal color tools for seamless collaboration to ensure brand color consistency across all products and teams. Utilized PLM platform for efficient color palette communication and distribution. Monitored competitor color assortments and market trends. Continually advanced awareness of current and emerging color technology. Practiced excellence in creative problem solving and communication to solve color issues for the achievement of corporate color standards.

Color Designer

Illustrated thorough flat sketches and CADs to guide product development. Created custom illustrations, typography, print, and patterns in response to art concept direction. Converted print files to vendor and mill ready art. Developed repeats from external studio art, scanned art, and textiles. Revised artwork based on sample submits. Developed detailed tech packs to guide production. Continually advanced knowledge of material, weave, printing, yarn dyeing, embroidery, and other construction techniques. Updated line plans throughout design and development process. Maintained ongoing communication with art directors to ensure design alignment. Delivered projects on fast-paced deadlines while meeting high quality standards.

Graphic & Surface Designer

The Study, LLC

Collaborated with studio principal and WeMake founder Yvonne Perez Emerson on a variety of client projects, including research, copywriting, branding, packaging, print work, web design, and the 2017 WeMake Celebrates design conference. Consistently met or exceeded deadlines for each stage of project completion. Practiced creative agility and proactive communication.

Graphic Design Intern

Portland Monthly Magazine

Worked directly with Art Director Michael Novak to design individual pages as well as multi-spread feature articles. Responsible for converting each month's issue into digital format for publishing to the Portland Monthly app. Researched imagery and content for articles, including communication with artists, photographers, and business owners to manage timely collection of visual elements. Practiced ongoing coordination with the needs of art directors and maintained exceptional attention to detail.

Junior Design Intern

Internship with a full-service design agency. Responsible for layout and production of the Intel® monthly digital magazine, "The Parallel Universe." Coordinate with art directors and design peers to guarantee timely and accurate completion of all projects before deadlines. Develop concepts through multiple stages of client feedback and prepare all files for digital publication.

Design Intern

Good Company: From Studio to Storefront

Concepted, developed, and co-organized with Maja Dlugolecki a sold-out event called Good Company, a 5x5 moderated panel on the intersection of art, design, and business. Designed a takeaway book featuring in-depth speaker interviews. Secured speakers and event sponsors, organizing communication between all parties. Created social media assets for event promotion.

Event Planner, Design Week Portland 2016

Laundry Studio

Internship with a pattern design studio for apparel, home, and goods. Developed custom patterns tailored to prompts and brand audience profiles. Responsible for professional project work which evolved in response to client feedback through multiple revisions, often on tight deadlines and limited production time.

Friends of Graphic Design

Outreach Coordinator

I am a results-driven and visionary designer who thrives doing good, kind work with great people. Sustainability, curiosity, experimentation, and collaboration guide my approach.

I am passionate about getting outside my comfort zone. In my free time you can find me climbing, hiking, playing pickleball or Aussie football, knitting, sewing, or petting all the dogs.

Check out my portfolio:
lyndsayhenn.com

taplio

The Battle

Travis Halff

Lyndsay Henn

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