Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Nexamp

Oversee subscriber management, data validation, and revenue recognition operations for over 700 MW of community solar across Massachusetts, Maine, New York, Illinois, Maryland, Minnesota, and New Jersey. Streamline internal processes to support compliance with regulatory incentive programs, and engage with policy and regulatory teams to improve community solar regulations in critical markets. Liaise with internal stakeholders to launch internal and external facing products, including the development and deployment of new data systems to automate utility data processing at scale.

Manager, Revenue Operations

Built python applications and Power BI dashboards to automate data validation and transformation for community solar operations related to subscriber management, data processing, revenue recognition, and regulatory compliance.

Revenue Operations Lead

Armed Conflict Location & Event Data Project (ACLED)

Built and analyzed datasets of political violence for publication. Developed automated web-scraping tools to rapidly collect source material and provided quality control for deliverables. Used R, Tableau, and QGIS to identify statistical and geographic trends in armed clashes and political violence, and concisely summarized these findings in weekly reports.

Yemen and Gulf Researcher

International Trade Administration

Provided research and administrative support to the Office of Energy and Environmental Industries. Analyzed regional utility and smart grid markets to identify export opportunities, and conducted data analysis to support senior staff engagement with industry stakeholders. Developed data tools and training materials to improve staff analysis of industry sectors.

Graduate Intern

Energy Intelligence

Drafted research products related to the macroeconomic and political risks of countries in Sub-Saharan Africa. Assisted in the development of products assessing regional and global natural gas markets and conducted assessment of the impact renewable energy growth on gas demand. Analyzed the corporate strategy of oil and natural gas companies.

Intern

UnitedHealth Group

Produced research products to give clients situational awareness on operational risks in different international contexts. Conducted assessments of the political, macroeconomic, and security risks in Western Europe, Turkey, and Russia, and drafted forecasts of the evolution of those risks on a quarterly basis. Provided emergency response services to clients to assist them in the event of operational disruptions.

Intelligence Analyst

Provided clients with intelligence monitoring and emergency response services. Conducted assessments of the political, macroeconomic, and security risks in Eastern European and South Asian countries, and drafted forecasts of the evolution of those risks on a quarterly and annual basis.

Watch Officer

Conflict Dynamics International

Provided research and programmatic support to the Syria Program. Drafted briefing products for external audiences and managed Conflict Dynamics’ monthly Peace Pulse publication. Coordinated with international partners to effectively implement research projects and workshops. Provided administrative support, including managing monitoring and evaluation efforts, assisting in the program's financial management, and supported senior staff in producing reports for donors.

Junior Program Officer

Conducted research to support peacebuilding programs in Syria, Sudan, South Sudan and Somalia. Led multiple research projects to support the Syria Program, including a study on opposition governments in Syria and a project to identify the political interests and positions of different Syrian constituencies.  Drafted case studies on natural resource governance arrangements for the Somalia Program. Assisted in the development of internal tools for different country programs.


• Designed and implemented research projects, including a project to identify the characteristics of local opposition governments in Syria. Activities included supervising consultants in the field and briefing senior staff on findings.
• Provided weekly briefings on the military and political developments in Syria to senior staff to inform the Syria Program’s strategic approach to the conflict.
• Monitored the Syrian conflict and international peace processes using social media, news and academic sources, blogs, and briefings from consultants in the field.
• Managed the Syria Program’s Interest Mapping database which tracked the political interests of different Syrian groups, and analyzed this data for senior staff to identify convergences and divergences in actors’ political interests.

Research Assistant

Harvard University-NUPI-Trinity University Syria Research Project

Conducted research to help senior staff identify areas of common ground between Syrian constituencies. Assisted in the production of the project’s final report, titled “Obstacles to a Resolution of the Syrian Conflict.” Provided administrative support to the project, including assisting in financial recordkeeping and managing event logistics.

Center for Strategic and International Studies (CSIS)

Provided research and administrative support to the Proliferation Prevention Program. Research projects were related to the nuclear technology export practices of China, India, and South Korea. Assisted in event planning and implementation.

Research Intern - Proliferation Prevention Program

Trinity University

Conducted research on over 50 different topics relating to Syria and the Syrian uprising for the third edition of the Historical Dictionary of Syria by Dr. David Commins and Dr. David Lesch. These topics include sectors of the Syrian economy, foreign relations, and current officials in the Syrian government and the opposition.

Research Assistant for Dr. David Lesch

San Antonio Parks & Recreations

Analyzed the distribution of volunteer events across ten city council districts to determine which districts were underrepresented in outreach efforts and compared the current fiscal year to the previous one to determine if there had been any improvement in representation.

Assisted in maintaining and updating the database of the Parks and Recreation Department's volunteer events. 

Assisted in producing first volunteer newsletter to highlight past volunteer efforts and upcoming opportunities.

Research to integrate new park projects, wildscapes, into current system.

I help companies and organizations leverage data to combat climate change. I use Python and R to build data pipelines that collect, clean, and organize information for BI tools, and I have experience in statistical analysis, building forecast models, geospatial analysis, and natural language processing. My knowledge of the economic and political forces shaping the clean energy transition enables me to provide decision-makers with actionable insights from their data, and I am capable of rapidly building subject-matter expertise in new markets and business models to help companies overcome operational challenges. 

It’s all hands on deck to stop global warming so if you’re working to mitigate climate change or help communities adapt to new weather extremes, let’s connect.

taplio

The Battle

Travis Halff

Jacob Uzman

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