Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Cassidy Communications & Marketing

- Developed and implemented comprehensive marketing strategies, elevating brand awareness and increasing website traffic resulting in lead generation and audience growth.

- Produced compelling visual and written content to tell brand stories for diverse channels including email, paid ads, social media posts, landing pages and print marketing materials.

- Collaborated with teams to identify and facilitate data-based solutions to marketing challenges based on customer research and current trend forecasting.

Freelance Marketing Manager

Cassidy Perry Photography

- Served as art director and photographer for product-based brands. 

- Used my social media strategy background to inform the style and direction of images and videos that would perform well as paid advertisements and/or social media content. 

- Developed time management skills to meet the needs of multiple clients at once.

Freelance Photographer and Art Director

Juncture

- Directed digital marketing strategies that increased customer awareness of Juncture's real estate and mortgage services. 

- Wrote video scripts, ad copy, email marketing campaigns while creating a social media strategy and brand development.

Marketing Director

The Arise Box

- Established and led an e-commerce business supporting survivors of sexual violence.

- Directed digital marketing including influencer relationships, brand partnerships, ad
management and organic content creation, increasing sales with each quarterly launch.

- Prototyped and approved product design while negotiating with brands to effectively
manage the budget. This resulted in a product with an 80% buyer retention rate.

Founder and Owner

Vineyard Church

- Pioneered a locally-focused social media presence from inception, expanding to 6+ active profiles/pages that promoted outreaches and boosted weekend and special event attendance.

- Managed the website and crafted paid ad and organic digital marketing strategy to drive traffic landing pages.

- Project managed three campaigns to lead, provide feedback and motivate cross-functional teams to create a cohesive end product. I also contributed to each project via copywriting, art direction and strategic planning for digital and print marketing. Campaigns resulted in double our average audience participation and a sustained increase in attendance.

Social Media Manager and Digital Marketing

FrontGate Media

- Graphic design, copy-wrote and created social media strategies for clients while managing and optimizing content calendars for consistent and timely social media posts.

- Conducted research and utilized analytics tools to assess success and adapt strategies for optimal performance.

Social Media Consultant

QuikTrip

- Assisted customers while representing the QuikTrip brand.  
- Collaborated with coworkers and managers to all work was done well.
- Utilized speed and customer service skills.

Clerk

American Royal Association

Event Intern

Biola PRSSA

Vice President of Publicity

- Designed informational fliers for upcoming PRSSA events. 
- Strategically updated social media to maximize impact and audience involvement. 
- Redesigned webpage to better reflect the character and brand of Biola PRSSA.

- Led team to produce two campaigns for two non-profit clients, matching their business goals.
- Contacted clients weekly with updates and to plan meetings. 
- Planed and executed successful and efficient weekly team meetings.

6th Street Agency

Intrinsic Styles

- Created Christmas campaign to garner attention for Intrinsic while benefitting artisans in Africa. 
- Managed social media and blog. 
- Designed apparel for Intrinsic's new tee-shirt line.

Public Relations Intern

With over 10 years of experience in creative marketing and social media strategy, I bring together creativity and strategy to build positive brand identity and community. Work that allows me to make an impact matters to me, so you’ll see a lot here about building strategies for nonprofits and mission-based businesses. I can’t resist work that leaves the world just a little brighter than it was before.


As a Digital Marketing Director, I build social media roadmaps and run digital marketing strategies with clear focus on success metrics while creating engaging content. My experience has allowed me to work in several areas of marketing, making me able to think outside-of-the-box while staying organized and managing large projects. I also leverage my skills in photography, copywriting, and Adobe Suite to create content for social media content, paid advertising, email marketing campaigns, website copy, video scripts and more. In addition, I have a proven track record of building brand presences online from the ground up for nonprofits and retail brands, achieving thousands and tens of thousands of views. I have experience in paid ads, brand partnerships, and public relations. I am passionate about blending strategy and storytelling to connect with audiences and deliver results.

After work, you'll find me elbows deep in DIY project I found on TikTok, viewing the world from behind a camera or keeping my three-legged dog out of trouble. 

Message me to talk about working together!

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The Battle

Travis Halff

Cassidy Perry

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