Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique performance creative and digital marketing agency that helps direct-to-consumer scale their paid acquisition channels. 

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

Travis Halff

Community.co

Senior Marketing Manager

Senior Inbound Marketing Manager

Community.co is the global leader for professional communities of influence. We partner with and are trusted by the most demanding and discerning business networks in the world, including Rolling Stone Culture Council, Fast Company Executive Board, Newsweek Expert Forum, Forbes Councils, Business Journals Leadership Trust and YEC.

Inbound and Demand Marketing Manager

AiAdvertising

Role included directing and executing digital media strategy across multiple client accounts including enterprise-level accounts with marketing spends upward of $1.5M across a variety of platforms. Client accounts range from the hospitality industry, corporate insurance, faith-based organizations, banking, and medical.

Along with strategic direction and execution of media, duties included weekly client calls, providing in-depth reporting, managing a team of 4 marketing professionals, and leading vendor relations for DOOH advertising, CTV, OTT, and more across all client accounts.

Digital Marketing Manager

Salons by JC

Continued all previous duties with a focus in search engine optimization and search engine marketing.

Paid Search Specialist

Responsible for executing digital marketing efforts for both corporate and franchised Salons by JC locations. These efforts predominantly included Facebook and Google Ads, but also involved email marketing campaigns, assistance in direct mail, and social media management. Implemented in-house Google Ads management for over 40 franchise salons and 10 corporate salons with a combined spend of over $10,000/month.

Routine duties also include providing monthly status reports and conducting weekly, bi-monthly, and monthly calls with franchise owners to optimize marketing efforts.

On a small scale, conducting training sessions in Social Media Best Practices and Creative Training for salon owners and salon employees.

Marketing Account Specialist

Pear Analytics

Continuing all copywriting duties performed while fully employed by Pear Analytics, which included: editing all content sent by writers, communicating with clients on content feedback, updating internal records on content needs, hiring new writing talent, and using apps (UpWork, Craigslist, WritersAccess) to find writers when needed. Starting 2019, role transitioned to providing copy on a project basis, including revamping website content, editing blogs, and curating copy for service pages of various clients.

Freelance Copywriter

Served as SEO account manager and analyst for 5 clients, social media manager for 2 clients, and revamped social strategy and SEO strategy for Pear Analytics. In my time Pear Analytics, I earned my Google Analytics certification, WordPress certification, Hubspot Inbound Marketing certification, and learned various onsite and offsite optimization strategies. I also served as copywriting manager, overseeing a team of 4 writers and 1 editor to assure content quality and hired writers through contracting sites. My biggest accomplishments were bringing social media management as a service to Pear Analytics, increasing Google rankings for a legal client by over 70%, and launching SEO strategies for a brand new domain.

Internet Marketing Analyst

Armando Montelongo Companies

Led social media and other marketing strategies for 5 different social media accounts, as well as created marketing emails and social media posts to over 60,000 leads and social media followers while working with our graphic design and web team. 

Implemented various email marketing campaigns using InfusionSoft, Marketo, Send Grid, and Microsoft Dynamics CRM to leads in various stages. In addition, was responsible for producing a weekly webinar series using Webinar Jam and worked closely with the CEO to provide content for the webinar as well as serve as an administrator for the live webinars.

Web Content Manager

KSAT

- Served through 3 High School Football seasons to assist in the segment "Big Game Coverage"
- Called 30+ contacts a night to update all football scores
- Published score updates on KSAT website and social media accounts (Facebook and Twitter)
- Edited nightly sportscasts for publication on KSAT website
- Cut and edited over 15 game highlight clips utilizing various software nightly to prepare for publication 
- Reported directly to Sports Producer

Big Game Coverage Assistant

LCTV Inc.

- Utilized Newtek's 3Play replay software to create clips, highlights, and playlists for live streaming, website content, and social media networks (YouTube, Facebook)
_ Assisted all production staff and photographers at various live events, including Fiesta Flambeau parade and the Texas Cavaliers River Parade

Freelance Production Assistant

Planet Fitness

- Recruited potential members for gym memberships
- Performed tours for prospective members
- Maintained basic upkeep of the gym facility
- Provided exemplary customer service to all members
- Managed personal information of members
- Completed opening and closing registers for end of day operations.

Member Services Representative

TedX San Antonio

- Logged all live video of event
- Assisted photographers with staging photos
- Reported directly to the Director of TedX in response to various technical needs

Media Volunteer

KABB Fox San Antonio

- Shadowed producers and reporters on daily tasks
- Rewrote television stories for web publication
- Created mock packages and reels 
- Reported to the Assistant News Director for all assignments

News Intern

I am a senior marketing professional with over 9 years of experience working in digital and print media. Experienced in paid and organic digital advertising, social media management, content production, vendor relations, media planning, and copywriting. 

Proud Rio Grande Valley native living in San Antonio, TX.

taplio

The Battle

Travis Halff

Analissa Cantu Severn

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