Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Nothing beats meeting up in-person with coworkers at AirOps

Shout-out my Tampa Bay AirOppers Tatiana F. and Ashland Stansbury

We got to hang, film content, and work together for the day!

TBH I don't know sh*t about AI search. And yet, I work at AirOps 🙃

So join me on my journey to becoming a "Content Engineer"

If you'd like to check out the courses we offer here's the link 👇

https://lnkd.in/evJX73nE

Using AirOps is like being at a hackethon each week.

It's crazy what level of scale you're able to unlock with this stuff.

My brain is kinda broken ngl. 

If you're like me using new AI tools can be super intimidating (unless it's like just prompting claude lol that doesn't count my dad does that and he's retired).

Signing up for a live group training session with your peers.

Now THAT's how you freaking get better at this.

AI Search is NOT easy my b2baddies. 

Y'all better study up in the link below

https://lnkd.in/evJX73nE

AYO Austin homies I'll be at SXSW with the AirOps team.

I'm filming content with Dom Odoguardi, Ding Zheng, and more!

DM me if you wanna link up 🤠

Stop hating on AI because you're not good at using it. Yeah that's right I said what I said.

You call things "slop"

Like even really well produced content...and that's the lowest form of commentary imo.

It's not far off from when people were spamming posts with "nice try diddy" 

And if you're frustrated with the outputs you're getting when you use AI tools, you need to get better at building and supplying AI tools with:

Better project knowledge
Better instructions
Better skills

That's on you. So let's start figuring it out. 

You can join me in an AirOps cohort and dive in.

https://lnkd.in/eFSbk2dG

Or you can keep hating from the sidelines.

Either way, this AI train ain't stopping.

AirOps merch is so hot rn 🔥 🔥

so we let Pat Szot cook and he did NOT disappoint with high-quality merch

https://shop.airops.com

what are you grabbing first?

i want that rugby shirt asap

This AirOps "Marketype" quiz is so damn spot on hahahha

"Watches tutorials at 2x speed"
"Asking questions others are afraid to ask"
"I'll take a crack at it"

My parents raised an impatient, curious, and ambitious team player.

I wear my heart on my sleeve.

And I always raise my hand to ask what I know others are thinking.

I've learned to slow down on saying "yes" to everything (to avoid burnout).

Hearts are my kinda people who else is one?

Ademola Adelakun, MBET, Will Taylor, Aaron Morrissey??

Take the Quiz:👇 👇 👇 👇 👇
https://www.airops.com/win

"Content Engineer" would make sense if you spent 5 minutes inside of AirOps

Day 3 of learning AI Search until I can rank on LLMs!

I've been a content marketer for 10+ years now and this role is different

The work you do in this role is different (scaled systems vs. 1-off tasks)

The value you provide as a content engineer is different.

Therefore it requires a different title.

Come build AI workflows with me and you'll see.

Arby's has the meats. And AirOps has the receipts.

So cool to see genuine reactions like this to what we're shipping.

Makes me kinda proud of where I work, ya know?

And now that I'm nearly done with my first cohort of training on using the tool to become a content engineer, I see why.

AirOps Q1 Product Launches

Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

The other day I was arguing with Obaid that Peter Parker is the only super hero that reports into marketing.

And he was like, "he doesn't report into marketing, he's a photographer."

And I was like, "yeah, art dept falls under marketing."

And he was like, "okay, maybe in saas, but at a newspaper that's not really marketing."

And then I was like, "what do you mean?"

And he was like, "photographs are basically like part of the product in a newspaper. Not marketing."

And I was like, "so what you're saying is he's a product led marketer?"

And Obaid was like, "dude, no. Plus he's a freelancer anyway."

And I was like, "that's an irrelevant argument. peter parker is the only product-led marketer in the marvel universe."

Then Obaid paused and I was thinking, "yeah...got em."

Then he just said, "No."

And I was like, "huh?"

And then he was like, "he's actually a performance marketer."

And I was like, "there's no evidence that spider man worked as a performance marketer while simultaneously being a freelance photographer for the daily bugel."

And he was like, "don't you remember that scene where Uncle Ben says the thing about great power and responsibility? It's like the most iconic line in Marvel."

Then he brought up the scene (shown below)

And I was like, "shit...you're right. He was a marketer."

And Obaid was like, "yup."

Then he left the huddle and I was like, "wait...that's what i said."

Then I turned on The Dark Knight bc DC is better than Marvel.

Also, if spider man was a performance marketer he would use #Clay's new ads feature. 

#ClayPartner

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The Battle

Travis Tyler

Todd Clouser

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Travis Tyler's LinkedIn Performance

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