Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Do me a favor and follow AirOps if you're seeing this.

Because my new job is to now grow their socials.

Excited to see what we can do together Jessica Rosenberg!

And special thanks to Ryan Quindlen 🦇 and Connor Lewis 🎬 for helping connect me to this incredible opportunity.

Today is my last day Motion (Creative Analytics). 

And so we're retiring the "Ad Dad."

It's been a fun 2-year ride, but it's time for something new.

My wife said, "Aw but I love the Ad Dad"

I do too.

So much love and appreciation for the team who took a chance on me back in 2024. These humble Canadians are true ad tech nerds who just let me be me and celebrated my goofyness. Never trying to stifle me.

What a breath of fresh air it was for me to join after I had really struggled to be myself in my previous role.

Hoping whatever companies I end up at in the future will become Motion customers because the tool is a no-brainer for anyone who's serious about paid social and nothing even comes close.

More information on my next role coming soon (or you can DM me to find out sooner).

Today I turn 35.

And I want to use my day to promote sobriety, going to therapy, and getting on psych meds.

Some of us should be a little less worried about our engagement rates or our product launches and a little more about our untreated mental illness.

If you are sober curious I recommend checking out the Reframe app, the Sober Awkward podcast, and DMing me.

If you’re frustrated with a bad therapy experience I’m sorry about that. But there are some incredible ones out there, don’t give up on it yet.

Love you guys.

Keep going, you’re never as alone as you might feel.

PSA my baby isn’t going to smile at you because he does not know you. 

To him, you are a stranger to observe.

It’s not because he’s “shy” or “grumpy”.

I don’t smile at people that idk either. 

I nod. Maybe.

You wanna make him smile?

Give his dad a tech CEO who understands the power of brand marketing 

and do some peek a boo for cryin out loud

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the only way i survive my job

is by deleting every single social app from my phone on Friday at 5pm

and then re-downloading them monday morning

this stupid digital detox is my non-negotiable

I talk to 50+ B2B social media managers regularly.

Here's what they're seeing but won't say publicly:

Which one pisses you off the most?

2026 B2B SaaS marketing is going to make you mad.

In 2014, a therapist handed me this worksheet and I laughed in his face.

"It's called the wheel of life," he said.

"Uh ok" I replied.

But I shut up and did it anyway.

And then I realized it was actually pretty helpful for someone with a crippling amount of anxiety 

My all-or-nothing thinking made it feel like I was failing in all aspects of life.

The stupid chart showed me that I was actually flourishing in some areas.

And it helped me zero in on where to focus right now.

So I'm sharing it with all of you now just like I did with Alina Dallal from Oktopost during our podcast recording earlier this month.

Use it to map out 2026 both professionally and personally.

That is a much more effective way for setting up goals you want.

--

Give it a listen and maybe it'll help you too
https://lnkd.in/epECyAUQ

Can you guess which thumbnail won in this A/B/C test?

The results surprised me.

A = 37% watch time share
B= 18% watch time share
C= 44% watch time share

I thought for sure B would be the winner.

But no, it was me dressed up as a gold-miner made using Gemini 😂

AI slop ftw??

Keep testing my marketing friends!

ayo ElevenLabs 

can you build us a chrome extension/app or whatever where we can get decent voice narration for any article we come across on any website?

like for example,

i'm walking my son for 30 minutes in a stroller

I don't wanna be looking down reading this article the whole time

would love to have an elevenlabs voice to read the article to me over my airpods

Substack you gonna get in on this auto-narration or nah?

this hack for mining reddit for ad angle ideas is genius

⏰ TIMECODES ⏰
0:00 - Why Market Research Is Too Expensive & Slow
0:14 - Brennan Tobin's Free Reddit Workflow
0:43 - Step 1: Start with the Problem, Not the Product
1:26 - Using Reddit Answers Feature
1:54 - Step 2: Dive into Real Reddit Conversations
2:40 - Step 3: Build Your Quote, Emotion & Hook Database
3:12 - Step 4: Feed Your Database into Claude/ChatGPT
3:51 - Reviewing the AI-Generated Market Research
4:42 - Step 5: Turn Research into Ad Hooks & Briefs
5:23 - Final Result: 9 Ad Clusters Ready to Test


s/o Brennan Tobin and Konstantin Prodanovic this workflow is what AI is meant to do for marketers

B2B leaders will have $40M in VC 

But will cap their paid social budget at $15k a month to promote ebooks and demo requests

That is SUCH a huge problem.

And I’m looking around the b2b SaaS ecosystem like why tf is no one talking about this!?

For the last two years I’ve seen how the best in B2C run their paid social programs

Ngl it makes b2b just look embarrassing

And b2b has soooo much capital

Please make it make sense.

Someone drop this rant in a public slack channel at your company where your CFO and CEO hang out 

That way they can hear me SHOUTING IT FROM THE ROOFTOPS 

You need to be pushing $150k-$250k in meta ad spend per month or you should just pack it up and close up shop.

Your growth engine is stalling because you’re not investing serious resources or the right people to tackle it

Have your growth marketing team and brand team work together to launch 5 new ads each week (at a minimum) and constantly be testing new ideas new angles new visual formats

Put some got dang spend behind it

And go do this to promote your biggest tentpole moments of the year (should have at least one huge GTM moment each quarter)

Tim Davidson 🍉🍍

ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring

B2B marketer trying to live to 147 years old (Science will get there)📈 First 50 years as a marketer🦖 Second 50 digging for fossils🪐 Last 50 exploring spaceI’m the founder, VP of marketing, head of customer success, all of it at B2B Rizz. An ABM and LinkedIn ads consulting firm for B2B software companies.I help B2B software companies drive more revenue and pipeline from LinkedIn ads It’s a one person consulting company (me) so you work with me directly 😁After 10+years of digital marketing experience working with SaaS orgs driving revenue and pipeline through ABM and LinkedIn ads, I went out on my own.I am also semi-funny B2B marketing &amp; sales content creator. Mostly for LinkedIn, TikTok and YouTube, if you wanted to check it out 😁Expertise include:-LinkedIn ads-ABM (6Sense, Demandbase, Terminus, Metadata.io)-Google Ads-CRM Automation (Mostly Hubspot and Salesforce)

Strategic Advisor

Leading the Customer-Led Buying revolution. Hands-on product testing that gives buyers confidence, while sellers close more deals faster than ever before.

Tim Davidson

One thing you definitely should not do in 2026 is sign up for a Linkedin & ABM masterclass by ZenABM

Yes, it's bootcamp of the best of the best in ABM & Linkedin, and you'll learn more actionable things you can do now that could turn into more pipeline and revenue but who wants to do that?

We're talking

🟢 Tas Bober - Why Your ABM Campaigns Deserve Better Landing Pages (EWWW)

🟢 Patrick Spychalski - ABM with Clay

🟢 Gabriel Ehrlich - Live Q&A: LinkedIn Ads for ABM

🟢 Ali Yildirim🌲 - Multi-Channel ABM: How to Combine Paid Media + GTM Engineering

🟢 Philip Ilic - LinkedIn Ads + Signal-Based Outbound Strategy

🟢 Maximilian Herczeg - Campaign Setup & Avoiding Mistakes That Kill ABM Performance

🟢 Kamil Rextin - Enterprise GTM Systems

🟢 Casper Emil Sciuto Rouchmann - ABM in 2026: The Ups and Downs of the Old Dog

🟢 Katya Tarapovskaia - From Segmentation to Signal: AI + ABM Workflows to Win Target Accounts Faster

🟢 Emilia Korczynska - Building your first ABM Strategy - lessons from 7-figure B2B SaaS ABM program

🟢 Myself - Linkedin thought leader ads for ABM

It's a hands-on core program of classes & workshops, supplemented with guest lectures on adjacent ABM topics.

Core sessions go through:

1️⃣ Target Account List Building Workshop
2️⃣ Campaign Strategy & Plan (LinkedIn Ads) - Building your first LinkedIn ABM Strategy without overthinking
3️⃣ Automatic Follow-Up Sequences for Most-Engaged Accounts
4️⃣ LinkedIn Ad Campaign Setup Review & Launch
5️⃣ Live Workshop: Your ABM Ads Teardown

📆 Starts: Jan. 26th, 2026

Seats are limited and booking up fast but you shouldn't sign up becuase why would you want to learn how to hit your never ending growth goals with Linkedin ads?

That sounds terrible

Don't sign up for it here --> https://lnkd.in/gEU8YJmw

Tim Davidson 

Imagine if buyers were honest on sales calls 🤔

They’d probably be a lot shorter.

Salespeople, please don’t hate me too much for this. It’s just a skit.

Butttt buyers really are thinking these things 😬

Maybe I’m wrong though.

Recently spoke to a $600M B2B SaaS CMO that blew my mind 🤯

She’d been there for 6 years, which is an eternity in B2B so already, big kudos. 

More importantly, in 5 years they went from $100M to $600M ARR. 

WAIT WHATTT

At this moment, I’m in shock so I started digging in. I needed to know how she did it.

At first it was nothing fancy, they do all the classic stuff.

PPC, SEO, GEO, BO, organic and paid social, ABM, ABX, talk to your customers, test, learn, media company side of the biz, qualitative and quantitative attribution.

All the classics

I hated that answer so much 😬 but then it got juicy.

They were also early on some things. ABM well before it was cool, integrated with AI super early.

But what blew my mind, was that they were the original people posting on LinkedIn about meeting with billionaires, VPs of sales that exited 3X, etc, a CEO of a $350M SaaS.

Those posts that are on LinkedIn now but they started them

The OGs

And at first they we’re all real, but to scale them they had to start making it up and now most of them are just made up

Including this one

Blew my mind 🤯

Marketing is the toughest role in B2B and it’s not even close

Just think about it 

👉 At the end the day, marketing is measured on revenue 

BUT marketing doesn’t have much control over revenue once someone becomes a lead.

Your buying process can be garbage, your free trial stinks and sales can drop the ball, marketing is still gonna be measured on revenue.

👉 Most of what you do needs to be attributed to some sort of dollar amount. 

Yet all the best marketing campaigns are hard to attribute.

And if you don’t see enough early indicators, it gets shut off quick, even though great marketing takes time

👉 Your messaging and positioning matter so much which is usually on marketing.

I don’t care what your budget is or what your marketing looks like.

Your messaging and positioning will make or break everything.

At many orgs it’s the non-marketing executives who dictate what that messaging looks like.

BUT when things are down and you say it’s bc of your messaging and positioning that you tried to change.

You get blamed for it 🥹

👉 Growth goals are also usually 2X to 3X higher with less budget and people

👉 You’re also expected to do everything despite your resources bc marketing has so many different things you can do and everyone thinks you need to do them all

Don’t get me wrong sales is hard, being a founder, CEO, extremely hard.

And a lot of the tough parts of marketing can also be said for sales, in different ways

The difference being, sales people and founders typical get much more of a reward than marketers do.

There’s a bigger payout and notoriety 

No one likes getting ghosted and cold calling and following up but but you can also make a sheet ton more money bc of commissions.

I’m clearly bias, but prove me wrong 😁

taplio

The Battle

Travis Tyler

Tim Davidson

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Performance ScoreTravis Tyler's LinkedIn Performance

Performance ScoreTim Davidson's LinkedIn Performance

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taplio

The Battle

Travis Tyler

Tim Davidson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Travis Tyler's LinkedIn Performance

Performance ScoreTim Davidson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTravis Tyler's LinkedIn Performance