Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Nothing beats meeting up in-person with coworkers at AirOps

Shout-out my Tampa Bay AirOppers Tatiana F. and Ashland Stansbury

We got to hang, film content, and work together for the day!

TBH I don't know sh*t about AI search. And yet, I work at AirOps 🙃

So join me on my journey to becoming a "Content Engineer"

If you'd like to check out the courses we offer here's the link 👇

https://lnkd.in/evJX73nE

Using AirOps is like being at a hackethon each week.

It's crazy what level of scale you're able to unlock with this stuff.

My brain is kinda broken ngl. 

If you're like me using new AI tools can be super intimidating (unless it's like just prompting claude lol that doesn't count my dad does that and he's retired).

Signing up for a live group training session with your peers.

Now THAT's how you freaking get better at this.

AI Search is NOT easy my b2baddies. 

Y'all better study up in the link below

https://lnkd.in/evJX73nE

AYO Austin homies I'll be at SXSW with the AirOps team.

I'm filming content with Dom Odoguardi, Ding Zheng, and more!

DM me if you wanna link up 🤠

Stop hating on AI because you're not good at using it. Yeah that's right I said what I said.

You call things "slop"

Like even really well produced content...and that's the lowest form of commentary imo.

It's not far off from when people were spamming posts with "nice try diddy" 

And if you're frustrated with the outputs you're getting when you use AI tools, you need to get better at building and supplying AI tools with:

Better project knowledge
Better instructions
Better skills

That's on you. So let's start figuring it out. 

You can join me in an AirOps cohort and dive in.

https://lnkd.in/eFSbk2dG

Or you can keep hating from the sidelines.

Either way, this AI train ain't stopping.

AirOps merch is so hot rn 🔥 🔥

so we let Pat Szot cook and he did NOT disappoint with high-quality merch

https://shop.airops.com

what are you grabbing first?

i want that rugby shirt asap

This AirOps "Marketype" quiz is so damn spot on hahahha

"Watches tutorials at 2x speed"
"Asking questions others are afraid to ask"
"I'll take a crack at it"

My parents raised an impatient, curious, and ambitious team player.

I wear my heart on my sleeve.

And I always raise my hand to ask what I know others are thinking.

I've learned to slow down on saying "yes" to everything (to avoid burnout).

Hearts are my kinda people who else is one?

Ademola Adelakun, MBET, Will Taylor, Aaron Morrissey??

Take the Quiz:👇 👇 👇 👇 👇
https://www.airops.com/win

"Content Engineer" would make sense if you spent 5 minutes inside of AirOps

Day 3 of learning AI Search until I can rank on LLMs!

I've been a content marketer for 10+ years now and this role is different

The work you do in this role is different (scaled systems vs. 1-off tasks)

The value you provide as a content engineer is different.

Therefore it requires a different title.

Come build AI workflows with me and you'll see.

Arby's has the meats. And AirOps has the receipts.

So cool to see genuine reactions like this to what we're shipping.

Makes me kinda proud of where I work, ya know?

And now that I'm nearly done with my first cohort of training on using the tool to become a content engineer, I see why.

AirOps Q1 Product Launches

Tim Davidson 🍉🍍

ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring

B2B marketer trying to live to 147 years old (Science will get there)📈 First 50 years as a marketer🦖 Second 50 digging for fossils🪐 Last 50 exploring spaceI’m the founder, VP of marketing, head of customer success, all of it at B2B Rizz. An ABM and LinkedIn ads consulting firm for B2B software companies.I help B2B software companies drive more revenue and pipeline from LinkedIn ads It’s a one person consulting company (me) so you work with me directly 😁After 10+years of digital marketing experience working with SaaS orgs driving revenue and pipeline through ABM and LinkedIn ads, I went out on my own.I am also semi-funny B2B marketing &amp; sales content creator. Mostly for LinkedIn, TikTok and YouTube, if you wanted to check it out 😁Expertise include:-LinkedIn ads-ABM (6Sense, Demandbase, Terminus, Metadata.io)-Google Ads-CRM Automation (Mostly Hubspot and Salesforce)

Strategic Advisor

Leading the Customer-Led Buying revolution. Hands-on product testing that gives buyers confidence, while sellers close more deals faster than ever before.

Tim Davidson

The way B2B ABM advertising is run, may have jus changed (and no it’s not because of Claude code or Lobster bot)

The classic CSV rigmarole of

1. Exporting a CSV from your CRM or data provider

2. Reformating it for LinkedIn's requirements that gets you a 30% to 70% match rate

3. Reformating the same CSV for Meta which gets you a 10% to 30% match rate 🥹

4. In 4 weeks, realizing your list is already outdated

5. Wonder why advertising isn't working

6. Buy a 5senses contract so a black box can do it for you

7. Wonder why your match rates are still terrible and you're targeting the wrong people

8. Accept this is just how it works

Been there, I get it

Clay just launched ad Audiences and wowwww it makes step 1-11 look embarrassing.

Now you can build your target list in Clay from CRM data, intent signals, enrichments, whatever you fancy.

Push it to LinkedIn and Meta simultaneously (YES, BOTH)

Audiences auto-update. Exclusions stay in sync. 

Match rates are >90% on LinkedIn, 60%+ on Meta (Which is unheard of BTW)

No CSV rigmarole. No stale lists burning budget on existing customers and accounts sales hates you for

You can see exactly who's targeted, exactly why, and change it in seconds.

Definitely worth checking out and you’re over the CSV and low match rate chaos

Tim Davidson 

Brand partnership • ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring

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The Battle

Travis Tyler

Tim Davidson

Followers

Posts

Engagements

Likes

Performance ScoreTravis Tyler's LinkedIn Performance

Performance ScoreTim Davidson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Travis Tyler

Tim Davidson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Travis Tyler's LinkedIn Performance

Performance ScoreTim Davidson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTravis Tyler's LinkedIn Performance