Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Nothing beats meeting up in-person with coworkers at AirOps

Shout-out my Tampa Bay AirOppers Tatiana F. and Ashland Stansbury

We got to hang, film content, and work together for the day!

TBH I don't know sh*t about AI search. And yet, I work at AirOps 🙃

So join me on my journey to becoming a "Content Engineer"

If you'd like to check out the courses we offer here's the link 👇

https://lnkd.in/evJX73nE

Using AirOps is like being at a hackethon each week.

It's crazy what level of scale you're able to unlock with this stuff.

My brain is kinda broken ngl. 

If you're like me using new AI tools can be super intimidating (unless it's like just prompting claude lol that doesn't count my dad does that and he's retired).

Signing up for a live group training session with your peers.

Now THAT's how you freaking get better at this.

AI Search is NOT easy my b2baddies. 

Y'all better study up in the link below

https://lnkd.in/evJX73nE

AYO Austin homies I'll be at SXSW with the AirOps team.

I'm filming content with Dom Odoguardi, Ding Zheng, and more!

DM me if you wanna link up 🤠

Stop hating on AI because you're not good at using it. Yeah that's right I said what I said.

You call things "slop"

Like even really well produced content...and that's the lowest form of commentary imo.

It's not far off from when people were spamming posts with "nice try diddy" 

And if you're frustrated with the outputs you're getting when you use AI tools, you need to get better at building and supplying AI tools with:

Better project knowledge
Better instructions
Better skills

That's on you. So let's start figuring it out. 

You can join me in an AirOps cohort and dive in.

https://lnkd.in/eFSbk2dG

Or you can keep hating from the sidelines.

Either way, this AI train ain't stopping.

AirOps merch is so hot rn 🔥 🔥

so we let Pat Szot cook and he did NOT disappoint with high-quality merch

https://shop.airops.com

what are you grabbing first?

i want that rugby shirt asap

This AirOps "Marketype" quiz is so damn spot on hahahha

"Watches tutorials at 2x speed"
"Asking questions others are afraid to ask"
"I'll take a crack at it"

My parents raised an impatient, curious, and ambitious team player.

I wear my heart on my sleeve.

And I always raise my hand to ask what I know others are thinking.

I've learned to slow down on saying "yes" to everything (to avoid burnout).

Hearts are my kinda people who else is one?

Ademola Adelakun, MBET, Will Taylor, Aaron Morrissey??

Take the Quiz:👇 👇 👇 👇 👇
https://www.airops.com/win

"Content Engineer" would make sense if you spent 5 minutes inside of AirOps

Day 3 of learning AI Search until I can rank on LLMs!

I've been a content marketer for 10+ years now and this role is different

The work you do in this role is different (scaled systems vs. 1-off tasks)

The value you provide as a content engineer is different.

Therefore it requires a different title.

Come build AI workflows with me and you'll see.

Arby's has the meats. And AirOps has the receipts.

So cool to see genuine reactions like this to what we're shipping.

Makes me kinda proud of where I work, ya know?

And now that I'm nearly done with my first cohort of training on using the tool to become a content engineer, I see why.

AirOps Q1 Product Launches

𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

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Cory Falter

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taplio

The Battle

Travis Tyler

Cory Falter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Travis Tyler's LinkedIn Performance

Ready to grow your LinkedIn presence?

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